Protein + Veg =
One Powerful Meal

Beef is a delicious protein choice that enhances balanced plates, making it easier to help your kids enjoy nutritious meals featuring lean meat, fruits, vegetables and whole grains. And, beef is versatile enough to incorporate into many easy recipes that fit picky kids’ taste buds!

Veggie-Packed Beef Recipes


Beef’s Important Nutrients

Beef provides 10 essential nutrients critical to promoting proper brain development and function. The iron, zinc and B vitamins found in beef play an essential role in developing and maintaining cognitive ability in children.2-5 Do more than just get your kids through the day – encourage them to be their best every day.

Beef's Big 10


Beef’s Protein Boosts Growing Bodies

Beef is an excellent source of high-quality protein, which is especially important for children because it supports the growth, repair and maintenance of growing muscles, and the production of red blood cells. Protein also helps maintain a healthy weight and improves physical performance to fuel activity in kids.6 Hello, future soccer stars!

Protein's Benefits



wish they could use more
vegetables in their family meals.



like the idea of adding more
vegetables to their family meals.

1. Family Mealtime Research Study. 2. Beard JL. Iron biology in immune function, muscle metabolism and neuronal functioning. J Nutr 2001; 131:568S-80S. 3. Fuglestad AJ, Rao R, Georgieff MK. The role of nutrition in cognitive development. 2nd. ed. In: Nelson CA, ed., Luciana M, ed. Handbook in developmental cognitive neuroscience. Cambridge, MA: MIT Press, 2008:623-41. 4. Black MM. Micronutrient deficiencies and cognitive functioning. J Nutr 2003;133: 3927s-31s. 5. Benton D. The influence of dietary status on the cognitive performance of children. Mol Nutr Food Res 2010;54:457–70. 6. Institute of Medicine. Protein and Amino Acids. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients). Washington, DC: The National Academies Press; 2005.