August's Top Story Ideas

Back to School Brown Bag Ideas

Back to school means juice boxes and peanut butter and jelly sandwiches galore, but why not consider a new approach to your child’s lunch? Making sure your child has a balanced meal at lunch will help keep them mentally and physically active during their school day. (But if they’re not quite ready to get rid of the peanut butter and jelly sandwich, we understand. For a twist on the classic, try Beefy PB&J Wrap).

How about a Mu Shu Steak and Apple Wrap—you can use last night’s leftover steak slices to save time. Use our Greek-Style Beef Pita as a starting point and wrap up your child’s favorite veggies alongside tender strips of steak. Or serve it rolled up with inspiration from Mediterranean Beef and Veggie Wraps—slice the roll up into bite sized finger food for easy handling.




Stretching Your Dollar with Leftovers

Some things are better the next day. Think spaghetti or lasagna or chili. Wouldn’t it be great if you could plan for leftovers and save yourself the hassle of making two separate meals? We’ve got some great ideas for busy back to school time when the family is operating with very little free time. If you can dedicate a little bit of time to make one meal, we’ll show you ways to stretch it into at least two!

Our Italian Marinated Steak with Grilled Ratatouille is delicious and fresh the first night with plenty of vegetables for everyone to enjoy. The recipe includes instructions to set aside enough for a simple, next-day Grilled Steak and Vegetable Salad.

Flat Iron Steaks with Grilled Corn and Cumin Lime Butter is an explosion of flavors from heat to sweet. The next day’s dish features a salsa made from the leftover corn and peppers as well as tender slices of steak inside a corn tortilla.

Maybe you already have a family-favorite steak or roast recipe, but you just need inspiration for day two’s reinvention? Try our Beef and Spinach Breakfast Sandwich or Beefy Sweet Potato Hash for a filling breakfast in no time at all! A Beef and Vegetable Cheese Steak Sandwich shows no sign of the previous night’s roast…but it’s equally delicious.


National Sandwich Month

Club, Corned Beef, Reuben, Peanut Butter and Jelly. That’s right, we’re talking sandwiches! August is National Sandwich Month and boy do we have some great options for your enjoyment.

Spicy Braised Brisket Sandwich features green chili and Roasted Red Pepper Mayonnaise on a ciabatta roll. (Tip: Make the Brisket over the weekend and enjoy the sandwiches on a busy weeknight)

Sweet Onion & Pepper Beef Sandwiches with Au Jus will require napkins. The fork-tender beef can be simply accented with pepperoncini and cheese of your choice. (This recipe is made in the slow cooker, so let it simmer away all day while you’re working.)

Take the sandwich to another level with Spanish Beef Dips with Caramelized Manchego Onions. You’ll get a hint of sweet from brown sugar in the seasoning and a bite of spice from adobo and smoked paprika.

And just because we mentioned Peanut Butter & Jelly earlier, why not have a little fun with a Beefy PB&J Wrap? Wait till you see how we incorporated all those classic ingredients with family-friendly Ground Beef.


Bring the Steakhouse Home This Valentine's Day (Long Lead)

Are you planning a Valentine’s Day menu feature? Why not suggest a way for readers to bring the fancy steakhouse experience home? All it takes a little knowledge about a few popular beef cuts and tips for cooking a juicy, tender steak.

Popular restaurant steaks are easy to find in your grocer’s meat case. Make sure to look for cuts that are about one inch thick and well-marbled. A few of our favorites include:

Strip Steak: aka New York Strip, Kansas City Steak, Top Loin Steak—This steak is tender and full of flavor. It also qualifies for lean. Try it with a Red Wine Sauce and your favorite roasted vegetables.

Tenderloin Steak: aka Filet Mignon—This restaurant quality choice is the most tender steak of all. It is lean, yet still maintains a delicate texture. Show off your steakhouse cooking skills by using our two-step cooking method and pair it with rice spiked with almonds, cherries and pesto.

Ribeye Steak: aka Delmonico—This generously marbled cut is rich and mouthwatering. Our recipe for Ribeye Steaks with Sautéed Grape Tomatoes and Brie only sounds time-consuming…it’s ready in 30 minutes or less.


February is Heart Health Month (Long Lead)

As Heart Health month approaches, what better time to highlight new research and ways your readers can take action toward a healthier ticker?

What New Research is Showing: Many researchers have now begun to reevaluate the role of saturated fats in heart disease.  A recent review of more than 70 clinical studies raised questions about current guidelines related to fat intake, which generally restrict the consumption of saturated fats and encourage consumption of polyunsaturated fats to prevent heart disease.4

Furthermore, many people may be surprised to know that beef contributes 10 percent or less of saturated fat and total fat to the American diet.2 And about half the fatty acids found in beef are monounsaturated fatty acids3, the same kind found in olive oil and avocados.  Therecently published studyy in the Journal of Human Hypertension also shows that including lean beef, even daily, as part of a dietary pattern rich in fruits, vegetables and low-fat dairy, can reduce risk factors for heart disease, including elevated cholesterol and blood pressure.1

Put The News Into Action: It’s easier than ever to incorporate lean beef into meal plans for the week. Especially when you consider that favorite cuts like Strip Steak, Top Sirloin and Flank Steak are lean!

Try a simple Sirloin with Sugar Snap Pea and Pasta Salad or and Asian Beef & Vegetable Stir-Fry. (Cost saving tip: Buy one Top Sirloin Steak and use it for multiple meals. This video will show you how.)

1. Roussell MA, Hill AM, Gaugler TL, Trent LG, West SG, Ulbrecht JS, Vanden Heuvel JP, Gillies PJ, and Kris-Etherton PM. Effects of a DASH-like diet containing lean beef on vascular health. Journal of Human Hypertension 2014. [Accepted, not yet published]
2. Zanovec M, O'Neil CE, Keast DR, Fulgoni VL 3rd, Nicklas TA. Lean beef contributes significant amounts of key nutrients to the diets of US adults: National Health and Nutrition Examination Survey 1999-2004. Nutr Res 2010;30:375-81.
3. U.S. Department of Agriculture, Agricultural Research Service, USDA Nutrient Data Laboratory. 2013. USDA National Nutrient Database for Standard Reference, Release 26. Available at:
4. Chowdhury R, Warnakula S. Association of dietary, circulating, and supplement fatty acids with coronary risk: A systematic review and meta-analysis. Ann of Intern Med 2014;160:398-406. 

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 For more story ideas please see our Feature Story Ideas and Monthly Story Ideas sections.

Your Source for Planning Holiday Editorial

Beef's versatile flavors and preparation methods lend themselves to every season. Turn to us to get a jump start on the latest seasonal flavors and culinary trends, and be sure to check in for special calendar markers such as the summer grilling season. We'll inspire you with recipes that make the most of farmers' markets, home gardens and cooking methods that fit the season. Whether you’re planning a summer grilling story in December or an après-ski menu in August, we can help set your editorial table.