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Lean Cuts Wallet Card

For a handy reference guide you can take with you when you shop or dine out, download a “29 Lean Cuts” Wallet Card.

Today’s Beef Choices

There are a variety of beef choices – grain-fed, grass-finished, certified organic, natural and branded beef products. While each kind of beef offers you something different, they all share the common denominators: tasty, nutritious and wholesome satisfaction. Learn more about how beef gets to your plate.

Meet the Stars of the New "Beef. It's What's For Dinner." Advertising Campaign

	My name is Filet Mignon, aka Tenderloin. Lots of people know me…and love me. They love me for my tasty tenderness and my ability to turn any meal into a special occasion. But what’s one thing they don’t know about me? I’m lean. That’s right, despite my juicy deliciousness, I’m actually one of the 29 lean cuts of beef out there providing great taste with a powerful punch of protein and nutrients.
	My name is 95% Lean Ground Beef, and I’m multi-talented. Soups, chili, savory sauces, sloppy joes…you name it, and I can turn it into a hearty dinner. But as talented as I am, I am also truly humble…and versatile. I’m not just for burgers, people! Don’t get me wrong, I’m great for burgers. Really great. But I’m so much more than that. Did I mention I’m lean? I’ll add all the flavor you need to any dish, plus a powerful combination of protein and nutrients.
	My name is Top Sirloin. I like romantic dinners, impromptu cookouts and family gatherings. I like to think of myself as a renaissance steak…a steak of all trades, if you will. Whether cubed for kabobs, stripped in stir-fry or grilled straight up as a steak, people know they can count on me to be a good value that gets along with countless dishes. What they might not know about me? I’m lean. That’s right. I’m good at everything I do and offering lean beef taste with a powerful protein punch is no exception.
	My name is Strip steak, but some of my friends call me Top Loin, or Kansas City steak, or New York Strip steak. No matter what they may call me in your neck of the woods, I have one name that everyone recognizes: delicious. Everyone knows I’m tasty enough to make your taste buds wish they had taste buds. One thing they don’t know? All that taste is packed into one lean package.
	My name is T-Bone steak. To put it simply, I’m the boss. I command attention wherever I go…barbecues, family dinners, special occasions. It doesn’t matter if other steaks are around. When I show up to dinner, I’m always at the center of the plate…right where I should be. With a name like T-Bone, most people already know I’m the head honcho. But what they don’t know is that I’m also one of the 29 lean cuts of beef out there providing great taste and a powerful combination of protein and nutrients.
	My name is Top Round. I love to be prepared for anything that may come my way…like dinner dates, for example. I like to prepare for dinner with a nice soak in a flavorful marinade. Nothing melts the stress of the day away like a relaxing marinade made with tenderizing ingredients like wine, pineapple, ginger or lime juice. A lot of people might be surprised to know that a confident cut like me prefers to get in touch with my inner flavor by relaxing in a marinade. Something else you may not know about me? Under all this flavor and versatility lies a lean cut that doesn’t skimp on taste or nutrients, especially protein.