With 29 cuts of lean beef, you can explore a different cut every day of the month!
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On the radio, the advertising campaign continues to use the long-standing “Beef. It’s What’s For Dinner” tagline and Aaron Copland’s familiar “Rodeo” music. The evolution of the brand is evident through a new and distinctive voice that embodies qualities unique to beef: passion, protein and strength. Listen to a sample radio spots:
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