Discover the Beef Sustainability Story from Around the Country

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Welcome to Beef. It’s What's For Dinner.®, we’re glad you’re here!

Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.

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steak tacos

real people. Real stories. video series

A beef meal is worthy of a get together, and in our new Beef. It’s What’s For Dinner.® series, ‘Real people. Real stories.’, we showcase friends and family coming together for beef-centric meal traditions. Not only do they talk about their love of beef… they even share the recipes!

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TRENDING RECIPES:

Beefy Breakfast Strudel with Gravy

beefy strudel with gravy

Leftover corned beef makes a delicious breakfast dish! Try this flaky, braided crust filled with all the fixings.

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Baked Italian Meatballs

baked italian meatballs

Classics never fail - this hearty dinner of Italian baked meatballs and pasta hits the spot.

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Beef Brisket Taquitos

Beefy brisket taquitos

Leftover brisket, cheese and salsa inside crispy tortillas and served with cool avocado crema.

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Beef Stir-Fry with Couscous

beef stir-fry with couscous

A stir-fry that comes together in a flash! Sirloin Steak and veggies in a tangy sauce.

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