Discover the Beef Sustainability Story from Around the Country

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Welcome to Beef. It’s What For Dinner.®, we’re glad you’re here!

Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.

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steak tacos

real people. Real stories. video series

A beef meal is worthy of a get together, and in our new Beef. It’s What’s For Dinner.® series, ‘Real people. Real stories.’, we showcase friends and family coming together for beef-centric meal traditions. Not only do they talk about their love of beef… they even share the recipes!

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TRENDING RECIPES:

chopped steaks with gravy

steaks with onion gravy

Beef seasoned with herbs and smothered in onion gravy for a comforting meal.

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Yaki Soba Noodles with Beef

soba noodles with beef

Recreate street food night at home with this dish full of veggies, spices and thinly cut steak.

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osso buco

Braised beef osso buco

Traditional Italian dish topped with fresh parsley, garlic and orange zest.

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FY24 BIWFD Recipe Re-Shoot, Classic Beef Shepherd's Pie

classic beef shepherd's pie

Ground beef, vegetables, and gravy are baked under pillowy mashed potatoes. 

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