about us

Welcome to Beef. It’s What For Dinner.®, we’re glad you’re here!

Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.

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steak tacos

real people. Real stories. video series

A beef meal is worthy of a get together, and in our new Beef. It’s What’s For Dinner.® series, ‘Real people. Real stories.’, we showcase friends and family coming together for beef-centric meal traditions. Not only do they talk about their love of beef… they even share the recipes!

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TRENDING RECIPES:

mini meatballs with dipping sauce

mini meatballs

Bite-sized meatballs broiled and slathered in a spicy, sweet and too-good-to-be-so-simple sauce.

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Classic Beef Gravy

beef gravy

It's gravy, baby! Try this classic beef gravy recipe on your favorite roast, vegetables, or mashed potatoes.

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Beef Stuffing with Apples & Cranberries

beef stuffing

Bring the beef to the holiday table with this savory, sweet and tart beef stuffing with apples and cranberries. A perfect side or main dish.

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tasty roast beef

roast beef

Green herbs provide more flavor to this tasty roast that is sure to satisfy any hungry family for the holidays.

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