about us

Welcome to Beef. It’s What For Dinner.®, we’re glad you’re here!

Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.

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shaking beef

chef's night in video series

Chef's Night In, a Beef. It’s What’s For Dinner. video series, is back for 2024. It features chefs cooking and enjoying beef dishes with friends and family. While we often see these chefs in their professional environments, we rarely see them quite like this. 

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TRENDING RECIPES:

Grilled Steak Flat Bread

grilled steak flatbread

Grilled flatbread topped with sliced steak, fresh arugula, caramelized onions and creamy blue cheese.

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Grilled Flank Steak and Potato Salad

flank steak & potato salad

If you like potato salad, this recipe is for you. Beef up this summer staple with flavorful beef Flank Steak, barbecue sauce, and colorful peppers in a vinaigrette.

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Cheesy Jalapeño Pepper-Stuffed Burgers

cheesy jalapeno burgers

This recipe is sure to get your mouth watering. A jalapeño stuffed with cream cheese in a burger and grilled to perfection. Want more? Smother with a spicy cheese sauce.

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Citrus-Rubbed Beef Top Sirloin & Fruit Kabobs

beef & fruit kabobs

This recipe combines fresh fruit and steak in a colorful, easy to eat kabob. This Beef. It's What's For Dinner. recipe is certified by the American Heart Association®.

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