Welcome to Beef. It’s What For Dinner.®, we’re glad you’re here!
Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.
get started >Chef's Night In, a Beef. It’s What’s For Dinner. video series, is back for 2024. It features chefs cooking and enjoying beef dishes with friends and family. While we often see these chefs in their professional environments, we rarely see them quite like this.