Virtual Ranch Tours
Take a virtual reality tour of farms and ranches across the United States to see how America's beef farmers and ranchers raise cattle to produce high-quality beef. With our 360° ranch videos, you can get a unique, behind-the-scenes look at how beef is raised.
brackett ranches
Explore Brackett Ranches on the Idaho and Oregon border to learn how a ranch utilizes and acts as a steward to public lands.
triple u ranch
Take a behind-the-scenes look at a cow/calf ranch to see how cattle are raised at the Triple U Ranch in Iowa.
rethink the ranch
Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers.
beef production story
Through the raising beef process, the beef community’s shared commitment to raising cattle in a safe, humane and environmentally sustainable way remains constant.
ensuring beef safety
Everyone plays an important role in beef safety. From the cattle ranches across the U.S., to the meat processing plants, to your kitchen table, safety is pinnacle role in beef production.
animal care and the modern rancher
Cattle ranchers have tools to keep their animals healthy and safe. These tools are science-based, regulated and good for the animal and consumer.