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Sales Data & Shopper Insights

Take a closer look at the factors impacting beef sales across the country.

direct from the meat case

Get updates on sales trends, shopper preferences and marketing insights.

Family Dinner Ground Beef

THERE’S NO SUBSTITUTE FOR BEEF

Meat and poultry consumption is expected to hit record highs this year. But that good news has been overshadowed by recent headlines about plant-based meat substitutes. 

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FROM THE DIGITAL SHELF TO YOUR SHOPPER’S DOOR

We executed two campaigns with Instacart — one digital and one in-store — to measure the effectiveness of varied marketing messages and strategies. See the results for yourself.

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Sales Data: News You Can Use

Stay up to speed on retail developments, in-demand products and more.

Sirloin Steak and Tomato Salad

LEAN BEEF CHOICES FOR TODAY'S CONSUMERS

Beef choices abound for today’s shopper. From the indulgent and celebratory Ribeye Steak or Roast to a more affordable – and lean – Sirloin Steak. (Spoiler alert: Tenderloin Steak is also lean.) And, lean cut sales have increased 12% since 2014. But what is lean?

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Regional Sales

REGIONAL DIFFERENCES IN CONSUMERS’ LOVE OF BEEF

Consumers value beef for its taste, versatility, convenience and rich nutrients. But how do shoppers’ preferences vary by geography? 

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Shopping for produce

BEEF DRIVES HIGHER TOTAL STORE SALES

Driving shopper traffic, particularly for stock-up trips, is critical in today’s highly competitive retail environment. While beef continues to propel meat department performance, it continues to drive total store revenue as well. 

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retail meat case

RETAIL FEATURE TRENDS: BEEF REMAINS A DRIVER

Whether via in-store signage, paper circulars, digital circulars, store apps or other means, weekly meat and poultry features have long captured shoppers’ attention.

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East Meets West Burgers

POPULAR AND VERSATILE — GROUND BEEF REIGNS

From high- to low-percent, lean Chuck to Round, patty to meatball and everything in between, Ground Beef is as versatile as it gets.

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2014 Millennial Lifestyle Photos

MIDDLE MEATS: TO THE GRILL AND BEYOND

For many consumers, their love affair with beef begins with the “middle meats” — cuts from the Rib, Loin and Sirloin. And they’ll pay handsomely to keep that love alive. 

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Mom and son at butcher counter

BEEF DROVE 2018 MEAT DEPARTMENT SALES

Year-end sales data has arrived, and 2018 was an excellent year for beef at retail. Compared to 2017, monthly beef dollar sales were higher throughout the year and total beef sales increased nationwide.

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Grilling Season Sales

Look at retail beef sales patterns from past summers when consumers fired up their smokers and grills, as summer planning will soon be in full swing.

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Mom and daughter at butcher counter

BEEF DEMAND: IT'S BEEN A VERY GOOD YEAR

In 2018, retail beef demand has been strong — but what does it mean? Consumption has indeed been increasing, but that’s only half the story. 

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BEEF OPTIONS AT RETAIL

Consumers make choices at the meat case every day, and when it comes to beef, options abound. One such choice revolves around how cattle are raised, or whether the beef carries a specific production claim. 

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Butcher Counter Associate

WHAT’S TRENDING? BEEF CUTS AT RETAIL

Using IRI/FreshLook retail scanner data, we take a look at the most trending cuts at the retail meat case.

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THE RETAIL MEAT CASE: AMERICA’S FAVORITES

Leveraging IRI/FreshLook retail scanner data, we can understand buying behavior at the meat case to determine America's Top 10 Beef Cuts at retail.

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shopper insights

Find out what’s catching customers’ attention in the meat case.

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IT’S PRIME TIME TO MARKET PRIME BEEF

Thanks to advances farmers and ranchers have made in technology, genetics, and nutrition, there’s more higher-quality beef in the marketplace than ever.

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pistachio crusted prime rib with holiday wine sauce

When summer grilling season gives way to winter holiday planning, beef remains center stage. But there’s something about that chill in the air that takes beef buying to a whole new level.

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