Take a closer look at the factors impacting beef sales across the country.
Get updates on sales trends, shopper preferences and marketing insights.
Stay up to speed on retail developments, in-demand products and more.
A unique blend of excitement and apprehension fills the air this holiday season, and persistent concerns about rising prices and inflationary pressures cast a shadow over holiday planning and preparation. Despite these challenges, a glimmer of hope exists: Consumers plan to gather, bond over a shared meal, and, importantly, savor the delicious flavor of beef during their holiday celebrations...
When asking consumers for reasons to head to the grocery store, a recent study released by Kagan Retail IQ, found nearly 40% of consumers are heading to the grocery store to stock up or fill-in for items needed to make meals at home, and nearly 25% are heading to the grocery store for same-day purchases, i.e., lunch, dinner, snacks, etc...
Beef steak has historically been a popular cut among beef consumers, both at retail and foodservice. While beef steak may be associated with a higher average price compared to other protein products, a consistently satisfying eating experience continues to drive its popularity.
It's no surprise that improving one's diet is a common resolution people make every New Year's Eve. According to a recent Forbes survey, of the 1,000 people surveyed, 32% of respondents cited improving their diet as their top goal for 2024. Losing weight, improving mental health, and improving fitness also made the top five.¹ Overall, this clearly shows that most people want to live healthier lives going into 2024.
This insightful webinar offers a comprehensive exploration of the ever-evolving landscape of beef demand. Hear from industry experts as they dissect the most up-to-date research findings, providing invaluable insights into consumer preferences, emerging trends, and market dynamics.
Tenderness is one of the biggest influencers of consumer approval of beef. Since most consumers can differentiate between tough and tender beef, improving tenderness is a high priority for the beef industry. One of the best methods to do this is by aging beef.
While your shoppers may not be able to see a “label” that says BQA certified, both you and your customers can feel good knowing that 85% of beef in the U.S. comes from a BQA certified farmer or rancher.