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Sales Data & Shopper Insights

Take a closer look at the factors impacting beef sales across the country.

direct from the meat case

Get updates on sales trends, shopper preferences and marketing insights.

Family Dinner Ground Beef

THERE’S NO SUBSTITUTE FOR BEEF

Meat and poultry consumption is expected to hit record highs this year. But that good news has been overshadowed by recent headlines about plant-based meat substitutes. 

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Meat food handling safety gloves and suit with mask

HINDSIGHT 2020: BEEF’S MARKET TRENDS THROUGH THE PANDEMIC

The pandemic highlighted interesting strengths in the beef industry. Even with inflated prices, consumers still choose beef as their protein of choice. Beef continues to remain the protein of choice for consumers and has proven to be a staple in consumers’ diets.

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Sales Data: News You Can Use

Stay up to speed on retail developments, in-demand products and more.

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BEEF AND THE RECENT INCREASE IN ONLINE GROCERY SHOPPING

Online grocery ordering has expanded its reach and popularity over the past several years, but current events have recently aided its growth. Progressive Grocer and a study by Brick Meets Click report the household penetration for online grocery shopping hit its highest at 33% in May of 2020. 

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Beef Lifestyle_on Grill

BEEF’S STARRING ROLE IN SUMMER GRILLING SEASON

This year’s Summer Grilling Season is assured to be different than any grilling season we have ever seen. But when it comes to grilling good food, beef is top of mind, as shoppers say beef is frequently their top grilling season protein.

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BEEF OPTIONS AT RETAIL

As beef continues to garner positive perceptions from consumers for its taste, value and nutritional benefits, the category also provides several options when it comes production claim labels to highlight how cattle are raised and processed. 

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pistachio crusted prime rib with holiday wine sauce

CONSUMERS CELEBRATE WINTER HOLIDAYS WITH BEEF

When summer grilling season gives way to winter holiday planning, beef remains center stage. But there’s something about that chill in the air that takes beef buying to a whole new level.

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Sirloin Steak and Tomato Salad

LEAN BEEF CHOICES FOR TODAY'S CONSUMERS

Beef choices abound for today’s shopper. From the indulgent and celebratory Ribeye Steak or Roast to a more affordable – and lean – Sirloin Steak. (Spoiler alert: Tenderloin Steak is also lean.) And, lean cut sales have increased 12% since 2014. But what is lean?

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Regional Sales

REGIONAL DIFFERENCES IN CONSUMERS’ LOVE OF BEEF

Consumers value beef for its taste, versatility, convenience and rich nutrients. But how do shoppers’ preferences vary by geography? 

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Shopping for produce

BEEF DRIVES HIGHER TOTAL STORE SALES

Driving shopper traffic, particularly for stock-up trips, is critical in today’s highly competitive retail environment. While beef continues to propel meat department performance, it continues to drive total store revenue as well. 

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retail meat case

RETAIL FEATURE TRENDS: BEEF REMAINS A DRIVER

Whether via in-store signage, paper circulars, digital circulars, store apps or other means, weekly meat and poultry features have long captured shoppers’ attention.

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East Meets West Burgers

POPULAR AND VERSATILE — GROUND BEEF REIGNS

From high- to low-percent, lean Chuck to Round, patty to meatball and everything in between, Ground Beef is as versatile as it gets.

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2014 Millennial Lifestyle Photos

MIDDLE MEATS: TO THE GRILL AND BEYOND

For many consumers, their love affair with beef begins with the “middle meats” — cuts from the Rib, Loin and Sirloin. And they’ll pay handsomely to keep that love alive. 

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Mom and son at butcher counter

BEEF DROVE 2018 MEAT DEPARTMENT SALES

Year-end sales data has arrived, and 2018 was an excellent year for beef at retail. Compared to 2017, monthly beef dollar sales were higher throughout the year and total beef sales increased nationwide.

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Mom and daughter at butcher counter

BEEF DEMAND: IT'S BEEN A VERY GOOD YEAR

In 2018, retail beef demand has been strong — but what does it mean? Consumption has indeed been increasing, but that’s only half the story. 

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Butcher Counter Associate

WHAT’S TRENDING? BEEF CUTS AT RETAIL

Using IRI/FreshLook retail scanner data, we take a look at the most trending cuts at the retail meat case.

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THE RETAIL MEAT CASE: AMERICA’S FAVORITES

Leveraging IRI/FreshLook retail scanner data, we can understand buying behavior at the meat case to determine America's Top 10 Beef Cuts at retail.

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shopper insights

Find out what’s catching customers’ attention in the meat case.

Open Meat Case

ASSESSING STOCKING UP BEHAVIOR TODAY AND IN THE FUTURE

To say consumer behavior around food has shifted this spring due to COVID-19 would be an understatement. One of the most jarring examples of the changes were empty store shelves across the country, caused by consumers stocking up on food and supplies. While this dynamic was short-lived, the widespread magnitude was something many generations in the U.S had never faced before. The National Cattlemen’s Beef Association, on behalf of the Beef Checkoff, set out to understand how COVID-19 shifted consumer thinking and how those shifts impact beef purchasing.  

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Group Of Friends Enjoying Meal In Restaurant

IT’S NOT JUST MILLENNIALS: HOW BEEF. IT’S WHAT’S FOR DINNER. SEGMENTS CONSUMERS

Beef caters to a wide variety of consumers. From young to old, East Coast to West Coast, beef is something almost everyone enjoys. But not all consumers approach how they eat in the same way. For example, consumers can have differing views when it comes to their protein choices, where their food comes from, and what’s important during mealtime. Unsurprisingly, factors such as age, marital status, or whether someone has kids can affect how they think about and eat beef. To understand more about these differences, National Cattlemen’s Beef Association, on behalf of the Beef Checkoff, sought to learn more about consumers when it comes their behaviors that influence how they shop, eat, and dine. 

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CONSUMERS CONSIDER BEEF A TOP PROTEIN 

Though there are a variety of potential threats to the industry, consumers are still eating a lot of beef. Since 2015, beef consumption has increased over 3 pounds per capita annually, to a projected total of almost 58 pounds by the end of 2019.

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Grilled rib-eye steak of marble beef closeup with spices on a wooden Board. Juicy steak medium sliced and ready to eat. With copy space

LOVE BEEF TENDER: HOW AGING AFFECTS BEEF’S TENDERNESS

Tenderness is one of the biggest influencers of consumer approval of beef. Since most consumers can differentiate between tough and tender beef, improving tenderness is a high priority for the beef industry. One of the best methods to do this is by aging beef.

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More than 1,750 Annual Meat Conference attendees, including retailers, processors and packers, learned that beef is the most valuable protein in terms of sales and how the Beef Quality Assurance program is helping improve consumer attitudes about beef.

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While your shoppers may not be able to see a “label” that says BQA certified, both you and your customers can feel good knowing that 85% of beef in the U.S. comes from a BQA certified farmer or rancher. 

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FROM THE DIGITAL SHELF TO YOUR SHOPPER’S DOOR

We executed two campaigns with Instacart — one digital and one in-store — to measure the effectiveness of varied marketing messages and strategies. See the results for yourself.

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IT’S PRIME TIME TO MARKET PRIME BEEF

Thanks to advances farmers and ranchers have made in technology, genetics, and nutrition, there’s more higher-quality beef in the marketplace than ever.

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pistachio crusted prime rib with holiday wine sauce

When summer grilling season gives way to winter holiday planning, beef remains center stage. But there’s something about that chill in the air that takes beef buying to a whole new level.

Learn More