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Sales Data & Shopper Insights

Take a closer look at the factors impacting beef sales across the country.

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2023 HOLIDAY SEASON OUTLOOK & IMPLICATIONS FOR BEEF

A unique blend of excitement and apprehension fills the air this holiday season, and persistent concerns about rising prices and inflationary pressures cast a shadow over holiday planning and preparation. Despite these challenges, a glimmer of hope exists: Consumers plan to gather, bond over a shared meal, and, importantly, savor the delicious flavor of beef during their holiday celebrations...

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THE VALUE OF BEEF IN THE SHOPPING CART

When asking consumers for reasons to head to the grocery store, a recent study released by Kagan Retail IQ, found nearly 40% of consumers are heading to the grocery store to stock up or fill-in for items needed to make meals at home, and nearly 25% are heading to the grocery store for same-day purchases, i.e., lunch, dinner, snacks, etc...

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FY22 Summer Grilling Lifestyle Photoshoot - Evening with friends

ARE CONSUMERS STILL SATISFIED WITH STEAK?

Beef steak has historically been a popular cut among beef consumers, both at retail and foodservice. While beef steak may be associated with a higher average price compared to other protein products, a consistently satisfying eating experience continues to drive its popularity. 

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Meal prep fitness lifestyle - Woman taking food selfie top view photo of her prepared ready to go lunch box for healthy paleo diet - Steak salad take-out eating girl at gym.

CAPITALIZING ON BEEF’S NUTRITION WITH CONSUMERS  

It's no surprise that improving one's diet is a common resolution people make every New Year's Eve. According to a recent Forbes survey, of the 1,000 people surveyed, 32% of respondents cited improving their diet as their top goal for 2024. Losing weight, improving mental health, and improving fitness also made the top five.¹ Overall, this clearly shows that most people want to live healthier lives going into 2024.  

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additional retail insights

Find out what’s catching customers’ attention in the meat case.

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TODAY'S BEEF CONSUMER WEBINAR - RETAIL - OCTOBER 2023

This insightful webinar offers a comprehensive exploration of the ever-evolving landscape of beef demand. Hear from industry experts as they dissect the most up-to-date research findings, providing invaluable insights into consumer preferences, emerging trends, and market dynamics. 

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Grilled rib-eye steak of marble beef closeup with spices on a wooden Board. Juicy steak medium sliced and ready to eat. With copy space

LOVE BEEF TENDER: HOW AGING AFFECTS BEEF’S TENDERNESS

Tenderness is one of the biggest influencers of consumer approval of beef. Since most consumers can differentiate between tough and tender beef, improving tenderness is a high priority for the beef industry. One of the best methods to do this is by aging beef.

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While your shoppers may not be able to see a “label” that says BQA certified, both you and your customers can feel good knowing that 85% of beef in the U.S. comes from a BQA certified farmer or rancher. 

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