What’s happening with Beef at Retail? These monthly articles leverage scanner data and other sources to inform retailers and other channel audiences on key beef industry trends and measures at retail. The topics may vary by month.
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Consumers crave beef for its taste; yet they also value the variety, versatility, convenience and strength-providing nutrients it provides, whether for quick occasions or a sit-down meal. But how do shoppers’ choices vary by geography? Considering cuts, grinds, product type and quality grade, this article explores retail beef sales by the eight U.S. regions to uncover purchase patterns for beef.
Beef. It’s What’s For Dinner. executed two campaigns with Instacart – one digital campaign on the Instacart marketplace and one physical campaign with inserts in grocery bags – to measure the effectiveness of different beef marketing messages and strategies.
Whether via in-store signage, paper circulars, digital circulars, store apps, or other means, weekly meat and poultry features have long captured shoppers’ attention. In fact, circulars and apps almost always highlight meat department items on page one because fresh (particularly meat) draws consumers to stores. Because of this draw, retailers have run at least 12.1 million meat & poultry ads in each of the past several years, although the 2017 12.7 million-total tapered slightly in 2018 to 12.4 million ads.
Ground Beef is beef’s most versatile item. Retailers sell multiple forms, pack sizes and types to meet a plethora of consumer needs and occasions. Fitting most any appliance, cooking method, or cuisine type, Ground Beef is often quick and convenient, as well. No wonder it accounted for 40% of dollar sales and fully half of last year’s pound sales.
For many consumers, their love affair with the great taste of beef is found in middle meats – cuts from the Rib, Loin and Sirloin. While Ground Beef, strips, cubes, end and minor primal cuts are also popular choices, consumer willingness to pay handsomely for the middle meat experience clearly confirms a special enthusiasm for these cuts.
We may be in the depths of winter, but grilling season will soon arrive. With that in mind, let’s look at retail beef sales patterns from past summers when consumers fired up their smokers and grills, as summer planning will soon be in full swing.
In 2018, retail beef demand has been strong! While that sounds good, what exactly does it mean? Is it because consumption has continued to increase since the tight supplies of 2015? Consumption has indeed been increasing, but this is only half the story…the other half is price.
Leveraging IRI/Freshlook retail scanner data, we can understand buying behavior at the meat case to determine America's Top 10 Beef Cuts at retail.