join our ambassador program

The Beef. It’s What’s For Dinner. Ambassador Program is all about sharing and giving. We believe celebrating all of life’s milestones – no matter how big or small – is only made more delicious and special when beef is being served. From burgers to steaks to every cut in between, beef has a place at every dinner table, tailgate and holiday gathering.


So, what is the Beef Ambassador Program?   

Each month, we’ll announce a series of social media challenges for anyone and everyone to participate in. Complete a challenge, receive a prize. It’s that simple. Feel like completing more than one challenge each month? We’ll send you more prizes. Again, it’s that simple.

Each challenge is designed to be fun and engaging. And, while some may be more difficult to complete, they are definitely worth it. For the latest challenges, check us out on Facebook and Instagram!

Happy Creating! Happy Cooking! Happy Posting!

food truck burger


Beef. It’s What’s For Dinner. Brand Ambassador Program Official Rules 

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING.  A FACEBOOK OR INSTAGRAM ACCOUNT AND AN INTERNET CONNECTION ARE REQUIRED TO ENTER.  BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT. THESE OFFICIAL RULES REQUIRE YOU TO AGREE TO ARBITRATE DISPUTES RATHER THAN GOING TO COURT, GRANT US CERTAIN RIGHTS AND LICENSES, PROVIDE US CERTAIN INDEMNITIES, WAIVE CERTAIN OF YOUR RIGHTS AND REMEDIES, AND LIMIT OUR LIABILITY AND OBLIGATIONS TO YOU. READ THEM CAREFULLY AND DO NOT PARTICIPATE IN THE PROMOTION IF YOU DO NOT AGREE. 

  1. Eligibility: The “Beef. It’s What’s For Dinner.” Brand Ambassador Program (the “Promotion”) is open only to legal residents of the United States who are at least eighteen (18) years old or the age of majority in the jurisdiction of their residence (“Entrant(s)”). Employees of the National Cattlemen’s Beef Association, any advertising, promotional, or other agencies involved in the creation, development, or administration of the Promotion, and any of its or their direct or
    indirect parent, subsidiary, and affiliate companies, as well as the immediate family (spouse, parents, siblings and children) and household members of each
    such employee are not eligible to participate or win. The Promotion is void wherever prohibited or restricted by law.  All federal, state, and local laws and
    regulations apply.  Participation constitutes your full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Promotion. Winning is contingent upon fulfilling all requirements set forth herein. Entry in the Promotion does not constitute entry
    into any other promotion, contest, or sweepstakes. 
  2. Administrator and Sponsor: The Promotion is administered by the National Cattlemen’s Beef Association, 9110 E. Nichols Ave., Suite 300, Centennial,
    Colorado 80112 (“Sponsor”).  This Promotion is in no way sponsored, endorsed or administered by or associated with Meta, Facebook, Instagram or TikTok. 
  3. Timing: The Promotion begins at 8:00am MT on December 1, 2023, and ends at 11:59pm MT on December 31, 2024 (the "Promotion Period").  Sponsor’s computer shall be the official time keeping device for the Promotion.
  4. How to Enter:  During the Promotion Period, Sponsor will post a series of challenges on Facebook, Instagram and the Sponsor’s website. Challenges are
    updated monthly. Challenges must be completed within the given timeframe.  
     May 2024 Challenge: 
          •Taking place on Tuesday, May 28, Beef Burger Day is all about BURGERS. And so is the May Edition of the Beef. It’s What’s For Dinner. Brand
    Ambassador Challenge!

    Here's what you need to do to participate:
          •Between now and May 28, let us know in the comments what your favorite burger toppings are. A bonus entry will be given to anyone who tags the
    friend or family member they’d love to share a burger with on National Beef Burger Day. We’ll randomly select 20 people to win either a limited-edition apron, cooler or BBQ tool set. One prize per winner. One entry per person.
          •Want to win all three items? We challenge you to make a burger with your favorite toppings and share either a photo or video of it on either Facebook,
    Instagram or TikTok. DM us with the link to your video and be sure to use the hashtag #BeefAmbassador in your post copy.

         Participants must adhere to the instructions provided in each challenge and may only enter once per challenge. All entries must be made by an individual person and the prize can only be awarded to the person who owns/controls the account from which the winning entry is selected. If the privacy settings for
    your social media account are restricted, your entry may not be visible to or received by Sponsor, or Sponsor may not be able to message you.  Sponsor is
    not responsible for entries or notifications not received due to an entrant’s account settings. Entries generated by script, macro or other automated means
    will be void.
    As a condition of entering the Promotion, you consent to (i) Sponsor obtaining and delivering your name, address and other information to third parties for
    the purpose of administering the Promotion and complying with applicable laws, rules and regulations, (ii) the collection, storage and use of your personally
    identifiable information by Sponsor in accordance with its privacy policy, located at https://www.beefitswhatsfordinner.com/about-us-and-site-policies, and as otherwise set forth herein, and (iii) the publication of your name and city should you be selected and confirmed as a Winner.  Any communication or
    information transmitted to Sponsor by electronic mail or otherwise is and will be treated as non-confidential and nonproprietary. Proof of submission is not
    considered proof of delivery to, or receipt by, Sponsor of such entry.
  5. Selection and Verification of Winner: The first fifteen (15) participants (each, a “Winner”) will be awarded for each challenge, unless otherwise noted on the posted instructions. Sponsor’s selection of the potential Winners (or alternate(s) if necessary) is final, binding and conclusive in all matters relating to the
    Promotion.

    Odds of winning depend on the number of entries received.

    Each potential Winner is subject to verification by Sponsor and is not a winner unless and until that Entrant’s eligibility has been verified and Entrant has been notified that verification is complete.

    Receiving the Prize is contingent upon compliance with these Official Rules.  The potential Winner will be required to execute certain documents, which may
    include, without limitation, an affidavit of eligibility, liability release, W-9 and, where imposing such condition is permitted, a publicity release (collectively,
    “Prize Claim Documents”), and return such executed documents to Sponsor within the time period specified.  If a potential Winner cannot be contacted, does not wish to accept the Prize, or fails to sign and return the Prize Claim Documents within the specified time period, that potential Winner forfeits the Prize and an alternate Winner may be selected by random drawing from among all other eligible Entrants.  Return of any prize notification as undeliverable will result in disqualification and an alternate winner may be selected.
  6. Prizes: In total, forty-five (45) prizes will be awarded.  Each Prize consists of various items. ARV of each Prize is $50, and ARV of all Prizes is $2,250.

    Winner will be responsible for income tax based on the value of the Prize and may receive an IRS Form 1099.

    The Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor.  No cash equivalent unless required by law and prize is non-transferable.  No substitution will be made except as provided herein at the Sponsor’s sole discretion.  Sponsor reserves the right to substitute a prize for one of equal or greater value if the Prize should become unavailable for any reason.
  7. Release and Force Majeure: By participating in the Promotion, you agree to be bound by these Official Rules and the decisions of Sponsor.  By submitting an entry, you represent and warrant that all of the information provided as part of your entry is accurate, does not violate any third party’s legal rights (including, without limitation, rights of privacy and publicity) and otherwise does not violate applicable law.

    By participating in the Promotion, you hereby agree to release and hold harmless Sponsor and each of its respective direct or indirect parents, subsidiaries, affiliates, related entities, volunteers, suppliers, distributors, advertising/promotion agencies and each such company’s officers, directors, equityholders, employees, contractors, and agents (collectively, the “Released Parties”) from and against any and all losses, liability, illness, injury, claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt, possession, use or misuse of the Prize.

    The Released Parties assume no responsibility for any damage to your, or any other person’s, computer system which is occasioned by participating in the
    Promotion, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor is not responsible for incomplete,
    illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due submissions or notifications, or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites or other connections, or for miscommunications, failed, jumbled, scrambled, delayed or
    misdirected computer, telephone or cable transmissions, or for any technical malfunctions, failures, difficulties or other errors of any kind or nature, or for the
    incorrect or inaccurate capture of information, or the failure to capture any information.

    In the event Sponsor is prevented from awarding the Prize or continuing with the Promotion as contemplated herein by any event beyond its control, including, but not limited to, fire, flood, natural or man-made disaster, epidemic, pandemic, or other public health emergency, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, rule, regulation or order, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a
    “Force Majeure” event or occurrence), then, subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend or terminate the Promotion. If the Promotion is terminated before the end of the Promotion Period, Sponsor will (if possible) select the Winner in a random
    drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination.  Inclusion in such drawing shall be each
    Entrant’s sole and exclusive remedy under such circumstances. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by duly authorized representatives of Sponsor.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these
    Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained
    herein.
  8. Publicity: Except where prohibited, participation in the Promotion constitutes Entrant’s consent to Sponsor’s and its agents’ use of Winner’s name, likeness,
    photograph, voice, opinions and/or hometown and state for promotional purposes worldwide, in perpetuity, in any and all media, manner, and formats now
    known or hereafter devised, without further payment or consideration.
  9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor
    reserves the right to award the Prize to a randomly-selected Entrant from among all eligible Entrants up to the time of the impairment. Sponsor reserves the
    right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in
    violation of these Official Rules.  Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of
    criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
  10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by any Entrant or by any of
    the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions,
    interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the
    Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to
    persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Promotion or receipt or use or misuse of the Prize. No more than the stated number of prizes will be awarded.
  11. Choice of Law, Venue, and Waiver of Jury Trial and Class Action 

    •This Promotion and these Official Rules, and all claims or causes of action (whether in contract, tort or statute) that may be based upon, arise out of, or relate to this Promotion or these Official Rules, shall be governed by, and enforced in accordance with, the internal laws of the State of Colorado. 

    •ANY LITIGATION BASED ON THIS PROMOTION OR THESE OFFICIAL RULES SHALL BE BROUGHT AND MAINTAINED EXCLUSIVELY IN THE STATE COURTS OF THE STATE OF COLORADO THAT ARE LOCATED IN DENVER, COLORADO. EACH PARTY IRREVOCABLY CONSENTS TO THE SERVICE OF PROCESS OF ANY OF THE AFOREMENTIONED COURTS IN ANY SUCH LITIGATION BY THE MAILING OF COPIES THEREOF BY CERTIFIED MAIL, POSTAGE PREPAID, RETURN RECEIPT REQUESTED, TO SUCH PARTY’S ADDRESS. SUCH SERVICE SHALL BECOME EFFECTIVE 10 DAYS AFTER SUCH MAILING.

    •EACH PARTY HERETO KNOWINGLY, VOLUNTARILY, AND INTENTIONALLY WAIVES TO THE EXTENT PERMITTED BY APPLICABLE LAW ANY RIGHTS IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LITIGATION ARISING UNDER THIS PROMOTION OR THESE OFFICIAL RULES.

    •THE PARTIES AGREE THAT ANY CLAIMS WILL BE ADJUDICATED ON AN INDIVIDUAL BASIS, AND EACH WAIVES THE RIGHT TO PARTICIPATE IN A CLASS, COLLECTIVE, OR OTHER JOINT ACTION WITH RESPECT TO THE CLAIMS.
  12. Winners List: For the Winners’ names, send a stamped, self-addressed envelope to:  Winners’ List, National Cattlemen’s Beef Association, 9110 E. Nichols
    Ave., Suite 300, Centennial, Colorado 80112.  Requests must be postmarked no later than December 30, 2024.