Resources for Food Professionals
Beef API
The Beef API gives you free access to Beef. It’s What’s For Dinner. content by providing resources through application interface endpoints using the Freescale platform. Resources include media, beef cut and recipe imagery, infographics, triple-tested recipes, recipe collections and nutritional data.
Food Professionals Marketing Resources
Beef. It’s What’s For Dinner. has a vast library of beef checkoff-funded images, recipes and nutritional information that can be used by professionals in retail, foodservice and other beef-industry aligned fields to help market and promote beef.
Wholesale Price Update
Beef. It’s What’s For Dinner.’s Wholesale price update gives a unique, top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA market news and the VMMeat® System by Meat Solutions.
Beef News Now Newsletter
Subscribe to beef news now to learn more about retail news, trends and hot topics from the beef industry.
Beef Promotion Assets
NCBA's asset library, Wrangler, has everything you need to promote beef. From recipe images to nutritional studies to production photos and videos.
Infographic Library
These popular checkoff-funded infographics help tell beef's story from pasture to plate. From the nutritional profile of beef, choices at the meat case, and the beef lifecycle.