about us

Welcome to Beef. It’s What's For Dinner.®, we’re glad you’re here!

Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.

get started >
Classic New York Strip and Potatoes

making the most of your meals video series

Whether you're meal planning or looking to use leftovers from last night's dinner, beef’s versatility allows you to make the most out of any meal by reinventing leftovers into an appetizing second (or even third) meal. Learn delicious ways to make beef go further.

Learn More >

TRENDING RECIPES:

Santa Maria Tri-Tip Pistachio Pesto

grilled tri-tip with pesto

Tri-Tip with West Coast flavors. This cut pairs perfectly with tomatoes and grilled zucchini and pistachio pesto.

get recipe >

kung pao beef and vegetables

easy kung pao beef

Tender beef and Asian vegetables with Kung Pao sauce and topped with spicy chili flakes.

get recipe >

Classic Beef Cheeseburgers

classic cheeseburgers

Master this classic burger recipe and you'll be the king (or queen) of the grill from here on out!

get recipe >

Spicy Beef Chipotle Salad

spicy beef chipotle salad

Smoky, citrus seasoned steak served over lettuce with a corn and black bean southwestern salsa.

get recipe >