about us

Welcome to Beef. It’s What For Dinner.®, we’re glad you’re here!

Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.

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steak tacos

real people. Real stories. video series

A beef meal is worthy of a get together, and in our new Beef. It’s What’s For Dinner.® series, ‘Real people. Real stories.’, we showcase friends and family coming together for beef-centric meal traditions. Not only do they talk about their love of beef… they even share the recipes!

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TRENDING RECIPES:

chipotle tacos

chipotle tacos

Shredded Shoulder Pot Roast with chipotle salsa makes for a delicious Mexican-inspired dish that is perfect for lunch or dinner.

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Santa Fe Beef & Corn Chili

santa fe beef and corn chili

This easy to make chili packs big flavor from sweet corn and green chilies. Finish it off with a spoonful of sour cream spiked with pepper sauce.

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Classic Country Fried Steaks & Gravy

country fried steaks and gravy

What a classic beef dish! Country Fried or Chicken Fried, whatever you call it, it's going to be delicious. 

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Saucy Beef Wraps

saucy wraps

Reminiscent of a childhood sloppy sandwich, this Ground Beef wrap gets a dose of goodness from a homemade sauce and lots of veggies!

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