Welcome to Beef. It’s What's For Dinner.®, we’re glad you’re here!
Here at Beef. It’s What’s For Dinner. you’ll discover everything about beef — learn how beef is raised and grown, explore craveable recipes for every occasion, gain knowledge about beef’s convenience and versatility and learn the power of beef’s protein and how it relates to your nutritional wellness. You’ll walk away with confidence about all aspects of beef, from shopping, to eating and everything in between. So, grab a plate and join us at the table.
get started >Whether you're meal planning or looking to use leftovers from last night's dinner, beef’s versatility allows you to make the most out of any meal by reinventing leftovers into an appetizing second (or even third) meal. Learn delicious ways to make beef go further.