Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.
The beef community has a long-standing commitment to caring for their animals and providing families with the safest, highest-quality beef possible. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.
People have always had a variety of different food and protein options to choose from, and today, that’s no different. What sets beef apart is that it’s a high-quality protein that is authentic, real and raised responsibly. Today, farmers and ranchers are raising more delicious beef more sustainably than ever before.