raising beef

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.

rethink the ranch

Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.

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Virtual Ranch Tours

Take a virtual reality tour of farms and ranches across the United States to see how America's beef farmers and ranchers raise cattle to produce high-quality beef. With our 360° ranch videos, you can get a unique, behind-the-scenes look at how beef is raised.

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Kim Brackett


Homedale, ID

Rodney & Sadie Derstein


Minneola, KS

Joan Ruskamp


Dodge, NE

garrett Foote


Texico, NM

Lance Pekus_038.jpg

Lance Pekus


Salmon, ID

jake & CArolyn Geis


Tyndall, ID

tera Barnhardt


Santana, KS

Brad Bellah

Stocker, Feedyard

Throckmorton, TX

The Beef production story

The process of raising beef is among the most complex of any food. Across this journey, one primary thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.


beef in a healthy, sustainable diet

Learn how beef promotes health and helps prevent nutrient deficiencies, and the ways in which cattle play a unique role in our food system by upcycling inedible plants to high-quality protein.

Ensuring Beef Safety, from Farm to Fork

From farm to fork, everyone plays an important role in beef safety. Safety plays an essential function across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.

Animal Care and the modern rancher

Cattle ranchers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care and good management practices that are science-based, regulated and, above all, good for the animal and the consumer.

Beef Sustainability

To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.

Cattlemen and the Environment

Today beef is produced using fewer resources than ever before. But conservation is never complete; ranchers work hard to feed a growing population, while, at the same time, reduce water use, care for the land, and protect the environment.

Questions about Cattle? Just ask Chuck Knows Beef

Use Chuck Knows Beef to learn more about the production cycle of cattle from pasture to plate. Chuck can answer all your questions from how cattle upcycle materials to their land and water usage.

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rancher recipes

These Rancher Recipes originated on the farm – but even urban cowboys will appreciate these down-home, top-notch, feel-good recipes.  Crafted by ranchers across America, these recipes are flavorful, nutritious and proven to satisfy the heartiest of appetites.

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