Beef. It's What's For Dinner. Asset Library

Beef. It’s What’s For Dinner. has a vast library of beef checkoff-funded images, recipes and nutritional information that can be used by professionals in retail, foodservice and other beef-industry aligned fields to help market and promote beef. These resources are available through the Beef API and the NCBA Wrangler Library.

Beef API

The Beef API gives you free access to Beef. It’s What’s For Dinner. content by providing resources through application interface endpoints. Resources include beef cut imagery and information, triple-tested recipes, recipe collections and nutritional data.

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Wrangler Asset Library

NCBA's Wrangler Asset Library allows partners to access images for use in beef promotion. 

Please fill out the form below to request assets to the Wrangler Asset Library.