Read up on what’s happening with beef, including the latest retail trends and sales data.
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
The Beef. It’s What’s for Dinner. brand has been testing marketing efforts to grow ecommerce engagement and in summer 2020, partnered with Chicory to test various message strategies and determine the impact of those messages on online shopper’s add-to-cart behavior.
The pandemic highlighted interesting strengths in the beef industry. Even with inflated prices, consumers still choose beef as their protein of choice. Beef continues to remain the protein of choice for consumers and has proven to be a staple in consumers’ diets.
The COVID-19 pandemic has resulted in consumer shopping shifts unlike any the industry has ever seen. That’s why we sought to better understand how domestic consumers have responded to these unprecedented events and to determine which food shopping behaviors will be temporary and which may be permanent, especially for the beef category.
Use these real-world resources to make more informed choices for your business.
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
Catch the latest on beef retail sales and insights for your business.
Some of the greatest tools that retail stores possess to drive consumer demand include various promotional incentives, such as circulating advertisements or digital circulars featuring items, displaying items in prominent positions or with signage in the stores, coupons, and markdowns. These different promotions help draw shoppers’ attention to store departments and the fresh meat department is no exception.
When a consumer enters a retail store, they have more options today than ever before. Fresh beef receives a lot of focus from consumers and the beef industry is diverse and innovative in the fresh products it offers. Whether it is aging, USDA grade, or what breed of cattle the beef was derived from, consumers can find products in their local retail store to satisfy their needs.