Foodservice
Let our chefs and supply chain experts serve up new ideas for beef menu concepts and for increasing your beef sales.
Beef For Business
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Stay ahead of what’s shaping beef on today’s menus with the latest consumer insights, industry updates, cut information, and menu inspiration. Explore the trends driving demand and discover new ways to elevate your offerings.
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Check Out Beef Means Business!
In our Beef Means Business video series, leading chefs share how beef powers their menus, elevates the dining experience, and keeps customers coming back.
5 Tips in 5 Minutes
In today’s margin-tight, value-driven environment, beef delivers flexibility, flavor, and profit potential. Use these five strategies to maximize performance across your menu — without sacrificing guest satisfaction.
Webinar: Today's Beef Consumer for Food Professionals
This webinar dives into the evolving protein landscape, highlighting how beef continues to lead in taste, satisfaction, and performance across foodservice and retail. Industry experts unpack what’s driving beef demand today – from shifting preferences to emerging market dynamics – and share strategies to help you sell more beef.
2026 Beef Market Trends: Signs of a Turning Cattle Cycle
Tight cattle inventories and exceptional beef demand defined 2025, and while these fundamentals remain positive, the dynamics of supply rebuilding and demand moderation will shape the outlook for 2026 and beyond.
2025 Wrap-Up Video w/ NCBA CEO, Colin Woodall (op-ed)
As 2025 comes to a close, the beef industry enters the new year with strong demand and unmatched quality. The future of beef is bright, and your partnership is critical to meeting record consumer demand. Hear from NCBA CEO Colin Woodall on the state of the industry and what’s ahead.
Serving the New Appetite: Beef's Role in Portion-Conscious Dining
As more Americans turn to weight loss medications, such as GLP-1s, for managing weight and chronic conditions, foodservice operators are witnessing a notable shift in how, what, and why people eat.
Today’s Beef Consumer: Key Insights for Retail & Foodservice
Today’s beef consumer is adapting to shifting habits, health goals, and economic pressures. Whether cooking at home or dining out, choices reflect evolving priorities around taste, value, nutrition, and trust.
Steak Descriptor Sheet for Restaurants
The Steak Descriptor Sheet is a handy guide that details the key attributes of various steak cuts, including their name, primal cut, tenderness, marbling, flavor, and overall eating experience. This resource can be incredibly useful for restaurant wait staff, enabling them to confidently recommend the best steak options to customers based on their preferences.
Leveraging Beef’s Role in High-Protein Diet Trends
High-protein diets are booming, especially among Gen Z, who prioritize protein for muscle building, weight management, and overall wellness. This trend presents a golden opportunity for retailers and restaurants to highlight beef as a top-notch protein source. Discover how beef can be a key player in high-protein diets and boost your business!
Exploring Consumer Behavior and Sustainability in the Beef Industry: A Deep Dive
Delve into the intricate relationship between consumer behavior and sustainability within the beef industry. As environmental consciousness rises, consumers demand transparency and eco-friendly practices, reshaping the landscape of beef production and consumption.
Webinar: Beef Sustainability, From Pasture to Purpose; Consumer Insights and Communication Strategies
Hear from industry experts who will unravel the complexities of beef sustainability. Take this opportunity to transform your approach to beef and amplify your messaging in a world increasingly focused on ethical and sustainable choices.
National Beef Tenderness Survey
Despite the challenges the beef industry has faced over the last 30 years, including drought, herd liquidation, fluctuating supply, and input costs, the quality of beef and tenderness has seen great improvements.
Beef Label Claims and their Effects on Purchasing Behavior
Uncover the influence of label claims on consumer choices and purchasing behavior and learn how these insights can elevate your beef offerings.
FAQ - Beef Nutrition
We all know beef tastes great – but did you know that beef can be good for you, too? Check out some answers to your most pressing questions when it comes to beef and your health.
Capitalizing on Beef's Nutrition with Consumers
It's no surprise that improving one's diet is a common resolution people make every New Year's Eve. According to a recent Forbes survey, of the 1,000 people surveyed, 32% of respondents cited improving their diet as their top goal for 2024. Losing weight, improving mental health, and improving fitness also made the top five.¹ Overall, this clearly shows that most people want to live healthier lives going into 2024.
Exploring Current Flavor Trends in Beef Dishes
From innovative spice blends to creative marinades and unique ingredient combinations, let us embark on a culinary adventure as we delve into the current flavor trends that are revolutionizing beef dishes.
Lean Beef as Part of a Healthy Menu
Check out this inspiration sheet for lean beef nutritional information and some inspirational menu concepts you can bring into your own kitchen.
Video: Partnering Together to Drive Beef Demand
Learn how NCBA, a contractor to the Beef Checkoff, is helping companies drive beef demand.
Tools of the Trade
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Use these real-world resources to make more informed choices for your business.
Wholesale Prices - Updated Weekly
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions. SUBSCRIBE to get the report sent weekly straight to your inbox.
Cut Charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut. These charts can be downloaded and printed to whatever size fits your needs.
Yield Data
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
Power up School Lunch with Beef
Use these simple, nutritious, tasty recipes to enhance your school lunch program.