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Meet Chuck Knows Beef: Beef. It’s What’s For Dinner. Launches All-knowing Virtual Beef AssistanT

Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. 

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2017 ESAP Winners - Flying Diamond Ranch - Region V - Colorado

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.

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Beef is nourishing and sustainable. It promotes health and helps prevent nutrient deficiencies. Environmentally, cattle play a unique role in our food system because they upgrade inedible plants to high-quality protein.

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2014 Millennial Lifestyle Photos

CONSUMER DEMAND FOR HIGH-QUALITY BEEF IS STRONG AND GROWING

Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15 percent since 2012.

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NCBA AND MASTERS OF BEEF ADVOCACY ANNOUNCES 2018 ADVOCATE OF THE YEAR

The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year.

FIVE TIPS FOR A FOOLPROOF HOLIDAY ROAST

The holiday season is roast season, and there’s nothing better than a perfectly prepared roast as the centerpiece of a festive meal. The Beef. It’s What’s For Dinner. experts are sharing five tips that can help ensure the perfect roast every time.

10 WAYS TO BEEF UP YOUR TAILGATING GAME

For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Here are 10 beef-friendly tailgating tips for those ready to take their tailgating from the amateur to the professional level.

BACK TO SCHOOL WITH BEEF. IT'S WHAT'S FOR DINNER.

To help get the school year off to a happy and healthy start, Beef. It’s What’s For Dinner. is making it easier than ever to incorporate beef into packed lunches with the Best. School. Lunch. Ever! recipe collection.

BEEF. IT’S WHAT’S FOR DINNER. WITH THE ROLLOUT OF BEEF MEAL KITS NATIONWIDE

Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores.

MAKE YOUR 4TH OF JULY BASH A HIT WITH BEEF. IT’S WHAT’S FOR DINNER.

Nothing says 4th of July quite like firing up your grill and enjoying a perfectly cooked steak or burger. So if you’re looking for some great grilling ideas, Beef. It’s What’s For Dinner., has the perfect recipes to take your 4th of July bash to the next level.