Gather 'Round the Drool Log with Beef. It’s What's For Dinner. This Holiday Season

Beef. It’s What’s For Dinner. puts a new spin on the iconic Yule Log with new mouthwatering video of a holiday roast cooking to perfection over an open flame

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Brad Jones Bluff Creek

NEW CAMPAIGN SHEDS LIGHT ON BEEF ANIMAL CARE STANDARDS

Consumers will soon learn about the steps beef farmers and ranchers take to care for their animals and to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program. BQA trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines.

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BQA - Cow Calf

NEWLY PUBLISHED WHITE PAPER OUTLINES MINIMAL ENVIRONMENTAL IMPACT OF U.S. BEEF

A new white paper detailing the minimal environmental footprint of beef production in the U.S. was recently published by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.

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Sweet Potato Beef Mash-Up

HOW TO BEEF UP YOUR FITNESS GAME WITH HIGH-QUALITY PROTEIN THIS FALL

Protein plays an important role in building muscle and fueling muscle recovery after physical activity and beef is a great source of high-quality protein, along with other essential nutrients including iron, zinc and B-vitamins. In fact, one 3 oz. cooked serving of beef provides 25 grams of protein on average, which is roughly 50% of the recommended Daily Value.

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BRING THE TAILGATE PARTY HOME THIS FOOTBALL SEASON WITH BEEF. IT’S WHAT’S FOR DINNER.

While burgers can be an obvious go-to for a crowd-pleasing stadium tailgate, enjoying the game from home allows fans to step-up their culinary skills and “beef up” their game day menus. These crave-worthy recipes from Beef. It’s What’s For Dinner. are great options to consider when hosting hungry, beef loving football fanatics.

MBA CLOSES THE INFORMATION GAP BETWEEN BEEF AND CONSUMERS

The Masters of Beef Advocacy (MBA) program from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, was created 10 years ago to help close the gap between pasture and plate by engaging beef industry advocates and equipping them to effectively communicate with consumers.

AS SEEN ON MASTERCHEF

As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!

BEEF. IT’S WHAT’S FOR DINNER. HOSTS INFLUENCER EVENT IN NYC

On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.

BEEF. IT’S WHAT’S FOR DINNER. KEEPS SIZZLIN’ WITH NEW ADS

The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin’”.

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.