KICK OFF SUMMER GRILLING SEASON WITH NATIONAL BEEF BURGER DAY

The Beef. It’s What’s For Dinner. brand serves up burger recipes and tips to keep grills fired up all summer long.

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MASTERS OF BEEF ADVOCACY PROGRAM CELEBRATES 25,000 GRADUATES 

The program reaches a new milestone, growing by more than 5,000 in the last two years.

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Beef and Veggie Frittata

DAZZLE MOM WITH BEEF RECIPES PERFECT FOR SUNDAY BRUNCH

With Mother’s Day just around the corner, the Beef. It’s What’s For Dinner. brand has your family covered.

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Summer Grilling lifestyle

KNOCK DINNER OUT OF THE PARK WITH BEEF

Beef. It’s What’s For Dinner. announces official partnership with Little League®.

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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FROM ONE GENERATION TO THE NEXT: CELEBRATING NATIONAL AGRICULTURE DAY WITH FAMILY-OWNED RANCHES

Newly released Census of Agriculture data gives more insight into farms, ranches, and the people who operate them in the U.S.

BEEF CHECKOFF MASTERS OF BEEF ADVOCACY PROGRAM ANNOUNCES THE 2023 ADVOCATE OF THE YEAR

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Alli Fender, owner of Flying F Ranch in San Diego, California, as this year’s top advocate.

ELEVATE YOUR HOLIDAY CENTERPIECE WITH BEEF THIS SEASON

Beef. It’s What’s For Dinner.® shares three recipes that go beyond your traditional Prime Rib Roast and are sure to wow this holiday season.

BEEF & WINE PAIRINGS YOU’LL LOVE THIS VALENTINE’S DAY

What better way to say “be mine” than with cooking a delicious dinner for two featuring beef.

EAT, DRINK AND BE SCARY WITH BEEF THIS HALLOWEEN

Beef. It’s What’s For Dinner. shares three recipes perfect for kicking off a night of spooky fun. 

TWO OUT OF THREE SPORTS FANS PREFER TAILGATING TO THE ACTUAL GAME, SURVEY SAYS

Master your pregame party with beef tailgate tips from award winning pitmaster Erica Roby.