Tomahawk Steak
Tomahawk Steak

BEEF. IT’S WHAT’S FOR DINNER. PARTNERS WITH  FOX’S MASTERCHEF JUNIOR

The stakes are high, as talented young chefs bring out their aprons and return to the kitchen on the hit culinary competition series MASTERCHEF JUNIOR airing Thursdays (8:00-9:00 PM ET/PT) on FOX. The winner of the steak challenge will get his or her recipe published on BeefItsWhatsForDinner.com and win a trip to a cattle farm.

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Beef Breakfast Sausage and Goat Cheese Egg Bake

SPEND THE DAY CELEBRATING MOM WITH UNIQUE, HASSLE-FREE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER.

A special gift and a homemade card will always make her smile. Pair that with a delicious meal that she doesn’t have to make to give mom the perfect, relaxing Mother’s Day treat! After a busy week juggling home life, work, and other projects, it’s important to give mom that much-needed break she deserves. That’s why Beef. It’s What’s For Dinner., funded by the Beef Checkoff, is serving up a few beefy recipes that will not only look like you put in the hours to impress, but will taste like you did as well.

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ESAP 2019 Region 2

THE ORIGINAL CONSERVATIONISTS AND THEIR HERDS: THE KEY TO SOLVING THE CLIMATE CRISIS  

The U.S. is home to some of the most beautiful land in the world along with beef farmers and ranchers who have spent decades dedicating their work to preserving it. Because of their dedication, the U.S. produces the most sustainable beef in the world. In honor of Earth Day, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing the stories of three ranchers who represent the thousands of cattle producers across the country who implement sustainable practices every day.

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BEEF ADVOCATES SHARE THEIR STORIES IN CELEBRATION OF NATIONAL AGRICULTURE DAY 

In honor of National Ag Day, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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BEEF FARMERS & RANCHERS CONGRATULATE THE WINNER OF THE 2022 BEEF. IT’S WHAT’S FOR DINNER.® 300 AT DAYTONA INTERNATIONAL SPEEDWAY 

Austin Hill was first to the checkered flag, and the beef, as he won the 41st season-opening race for the NASCAR Xfinity Series – the Beef. It’s What’s For Dinner.® 300. For the second year the Federation of State Beef Councils, on behalf of the Beef Checkoff, partnered with the Daytona International Speedway to sponsor the race one day ahead of the legendary DAYTONA 500.

THE BEEF. IT’S WHAT’S FOR DINNER.® 300 KICKS OFF GRILLING SEASON WITH SAVORY RACE DAY RECIPES AND A GRILLING CHAMPION   

While Award-winning Chef Josh Capon demonstrated delicious tailgating – or homegating – recipes, Chef Jennifer Carroll came out in front at this year’s Beef. It’s What’s For Dinner.® 300 cookoff.

KICK OFF 2022 WITH RECIPES AND TIPS FOR STRENGTH

As we press on into 2022 and work to keep those resolutions going, athletes and people everywhere have nutrition top of mind. Beef Checkoff-funded Beef. It’s What’s For Dinner., is here to help with some easy ways to re-think our nutrition gameplans and maintain muscle.

2021 BEEF ADVOCATE OF THE YEAR ANNOUNCED AT 2022 CATTLE INDUSTRY CONVENTION

Markie Hageman has been selected as the 2021 Advocate of the Year for her success in creating social media content that highlights the benefits of beef production, the cattle industry and what it’s like being a first-generation rancher. This award, given by the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes one outstanding beef advocate for their success in educating consumers about cattle and beef.

BEEF. IT’S WHAT’S FOR DINNER. BRAND ANNOUNCES TONY ROMO AS NEW SPOKESPERSON    

The iconic Beef. It’s What’s For Dinner. brand, managed by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention. The partnership, which will last one year and tap into Romo’s vast fanbase, will promote all things beef – from beef nutrition, to how beef is raised, and of course beef’s great taste.

THE BEST BEEF TRENDS OF 2021 AND 2022 

As 2021 continued throwing curveballs one thing remained steady – consumers’ love of beef. In fact, according to CattleFax, beef demand is the highest it has been in 33 years. As we start the new year, the Beef Checkoff is putting the spotlight on some of the recipes and beef trends that rose in popularity this year, and what beef lovers can expect to see in 2022.