FIRST-GENERATION CATTLE RANCHER ANNOUNCED AS 2024 ADVOCATE OF THE YEAR AT ANNUAL CATTLE INDUSTRY CONVENTION
The Masters of Beef Advocacy program recognizes rancher from Texas.
LET BEEF TAKE YOUR BIG GAME PARTY TO THE ENDZONE
The Beef. It’s What’s For Dinner.® brand shares celebration dance-worthy game day recipes.
TOP FOOD TRENDS OF 2025 THAT WILL HAVE YOU CHOOSING BEEF
The Beef. It’s What’s For Dinner.® brand highlights how beef fits into what’s trending in the new year.
‘TIS THE SEASON OF ENTERTAINING WITH BEEF
The Beef. It’s What’s For Dinner.® brand shares three new appetizers perfect for your next holiday party.
COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS
There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.
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EASY RECIPES THAT ARE SCARY GOOD FOR SPOOKY SEASON
The Beef. It’s What’s For Dinner.® brand shares recipes to fill you up before a night of trick-or-treating.
HOMECOOKED COMFORT MEALS ARE MAKING A COMEBACK
One of the country’s leading female pitmasters shares her favorite comfort food recipes – with an international twist.
LIGHT UP THE FOURTH OF JULY WITH BEEF ON THE GRILL
Three grilling recipes sure to add a spark to your Independence Day celebration.
NEW RESEARCH DETAILS HOW BEEF BENEFITS KEY AGE GROUPS
Recent studies outline how eating beef can help close nutrient gaps at key life stages.
TAKE ON GAME DAY WITH BEEF THIS TAILGATING SEASON
The Beef. It’s What’s For Dinner.® brand shares recipes to take your pregame menu to the end zone.
Make Weeknight Meals Easy for Back-to-School Season
The Beef. It’s What’s For Dinner.® brand teams up with three chefs to share delicious dinner recipes perfect for families on the go.