With the ongoing pandemic, mothers across the country continue to balance the daily demands of their families, homes, careers, and communities – all the while current events continue to shift the dynamics of their worlds. Thank the moms in your life this Mother’s Day with special recipes from the Checkoff funded, Beef. It’s What’s For Dinner. brand, managed by the National Cattlemen’s Beef Association.
As families and communities prepare for summer grilling season and celebratory gatherings again, U.S. cattle farmers and ranchers continue to work tirelessly to provide the best care for their cattle and land. Consumers should feel good about the beef on their grills, knowing that U.S. cattle production is the most environmentally sustainable in the world.
The Beef. It’s What’s for Dinner. brand, managed by National Cattlemen’s Beef Association’s (NCBA), a contractor to the Beef Checkoff, launched a new beef campaign highlighting real beef farmers and ranchers. Consumers will be invited to learn more about how cattle farmers and ranchers around the country are employing sustainable practices to care for the land and produce high-quality beef.
Western heritage has painted the picture of a rugged cowboy on the ranch. However, according to the most recent Agriculture Census, more than 230,000 farms or ranches across America have a woman at the helm. As National Women’s History Month and National Ag Day converge on March 23, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing just a few of the stories of the thousands of women across the country who produce delicious high-quality beef.
There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.
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Eating red meat may have a bad reputation when it comes to heart health, but new research from Penn State University found that lean beef may have a place in healthy diets, after all. In a randomized controlled study researchers found that when incorporated into a Mediterranean diet, small portions of lean beef helped lower risk factors for developing heart disease, such as LDL cholesterol.
St. Patrick’s Day falls right in the middle of the work week in 2021, but that doesn’t mean you can’t celebrate. The experts from the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, have you covered with an easy St. Patrick’s Day favorite that will help you close out the week.
Tune in for the NASCAR Xfinity Series Beef. It’s What’s For Dinner. 300, funded by the Beef Checkoff, on FS1 on Saturday, February 13, at 5PM EST. To help gear up for the big event, check out these delicious beef recipes that are perfect for tailgating, or homegating, on race day.
Race day is coming in at full-speed and Checkoff-funding Beef. It’s What’s For Dinner. is here with James Beard award winner and former “Top Chef” judge Chef Hugh Acheson to share delicious beef recipes, whether you’re tailgating or homegating this year.
The U.S. calf-raising sector now has a program to help ensure optimal calf health and welfare via the Calf Care & Quality Assurance (CCQA) program. CCQA is the first, collaborative educational tool that provides guidelines for calf raisers.
To further support cattle producers across the country the Beef Checkoff-funded Beef Quality Assurance (BQA) program has released the first in a series of Advanced Education Modules. This initial module on biosecurity details the basics of disease transmission and prevention.