tailgating
4 Roses Cheese Dip

3 TIPS TO BEEF UP YOUR TAILGATE GAME

Like any star player, your tailgate platter isn’t born a champion; it’s made a champion. While it doesn’t take much to score a touchdown with your pre-game food, with these tips from the experts at Beef. It’s What’s For Dinner. and the Beef Checkoff, you can take your all-star dish to the playoff.

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After-work beef pot roast

MAKE BACK-TO-SCHOOL EASY WITH BEEF. IT’S WHAT’S FOR DINNER.  

School supplies are purchased, the first-day outfit is laying out and the Beef. It’s What’s For Dinner. brand completed meal prep homework that will ensure families receive the nutrients they need and parents win back some precious time in their busy schedules. These A+ weeknight beef recipes require minimum time in the kitchen for maximum taste and health benefits.

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2020 BEEF ADVOCATE OF THE YEAR ANNOUNCED AT 2021 BEEF INDUSTRY CONVENTION

Kiah Twisselman Burchett has been selected as the 2020 Advocate of the Year for her work helping mainstream Americans appreciate the cattle industry and feel good about enjoying beef.  This award, given by NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for their success in reaching and educating consumers about cattle and beef.

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CELEBRITY CHEF JOSH CAPON SHARES RECIPES TO BEEF UP THE FOURTH

Firing up the grill and gathering with friends and family as beef sizzles and fireworks sparkle may be one of the most time-honored traditions to celebrate Independence Day. From mouthwatering beef burgers, to Skirt Steak tacos, Beef. It’s What’s For Dinner. has you covered with tips and recipes that will guarantee amazing flavor your family and friends will savor.
Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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MAKE FATHER’S DAY SIZZLE WITH BEEF ON THE GRILL

The best Father’s Day gifts are handmade, so celebrate the special dads in your life by creating a memorable culinary experience that suits their style, taste and love of the grill. The Beef. It’s What’s For Dinner. brand has you covered with beef recipes that are sure to make Father’s Day special and show how much you care.

CELEBRATE NATIONAL BEEF BURGER DAY WITH AN AWARD-WINNING BURGER AND BEEF. IT'S WHAT'S FOR DINNER. 

In celebration of National Beef Burger Day today, the National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand announced that Celebrity Chef Esther Choi is the winner of the first-ever, Beef. It's What's For Dinner. Beef Burger Battle.

U.S. CATTLE FARMERS AND RANCHERS ARE COMMITTED TO PRODUCING HIGH-QUALITY DELICIOUS BEEF WITH ENVIRONMENTALLY-SUSTAINABLE PRACTICES 

As families and communities prepare for summer grilling season and celebratory gatherings again, U.S. cattle farmers and ranchers continue to work tirelessly to provide the best care for their cattle and land. Consumers should feel good about the beef on their grills, knowing that U.S. cattle production is the most environmentally sustainable in the world. 

Grilled Beef Tri-Tip with Grilled romaine and Salsa Rossa 
Grilled Tenderloin With Sweet Onion, Corn and Tomato Salad

BEEF. IT’S WHAT’S FOR DINNER. BRAND LAUNCHES SUSTAINABILITY CAMPAIGN   

The Beef. It’s What’s for Dinner. brand, managed by National Cattlemen’s Beef Association’s (NCBA), a contractor to the Beef Checkoff, launched a new beef campaign highlighting real beef farmers and ranchers. Consumers will be invited to learn more about how cattle farmers and ranchers around the country are employing sustainable practices to care for the land and produce high-quality beef.   

MEET THE LESSER-KNOWN FACES OF THE CATTLE INDUSTRY: YOUNG WOMEN HERDING FAMILY, SCHOOL, CAREERS AND CATTLE 

Western heritage has painted the picture of a rugged cowboy on the ranch. However, according to the most recent Agriculture Census, more than 230,000 farms or ranches across America have a woman at the helm. As National Women’s History Month and National Ag Day converge on March 23, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing just a few of the stories of the thousands of women across the country who produce delicious high-quality beef.

COMBINING MEDITERRANEAN DIET WITH LEAN BEEF MAY LOWER RISK FACTORS FOR HEART DISEASE  

Eating red meat may have a bad reputation when it comes to heart health, but new research from Penn State University found that lean beef may have a place in healthy diets, after all. In a randomized controlled study researchers found that when incorporated into a Mediterranean diet, small portions of lean beef helped lower risk factors for developing heart disease, such as LDL cholesterol.