The National Cattlemen’s Beef Association’s Checkoff-funded Beef. It’s What’s For Dinner. brand kicks off summer grilling season with delicious recipes and tips for cooking burgers 4 ways.
A celebrity chef and cattle rancher discuss how beef is raised sustainably and share tips for creating flavorful beef dishes.
To kick off International Women’s Day, three remarkable women share their passion for producing, processing, and making delicious meals with beef.
Austin Hill joins a prestigious list as back-to-back winner of the 2023 Beef. It’s What’s For Dinner.® 300. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, once again partnered with Daytona International Speedway to sponsor the 42nd annual NASCAR Xfinity Series season opening race, one day before the iconic DAYTONA 500
There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.
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"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"
The Masters of Beef Advocacy program recognizes rancher from Texas. From Throckmorton, Texas, Tucker Brown has been selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, as the 2022 Advocate of the Year. The award recognizes Brown for his creative use of storytelling across social media platforms, along with continuing his family’s legacy as a sixth-generation cattle rancher.
According to the newly released “Today’s Beef Consumer” report from the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, demand for beef continues to remain strong. The compilation of research from 2022, outlined below, shows that despite various challenges faced by the industry, consumers have repeatedly stated that they will continue purchasing beef, both in retail and foodservice settings
One of the many resolutions we might set for the new year is to try new things, and what better way than with new recipes for that holiday gift you’ve been eager to use. The Beef. It’s What’s For Dinner. brand, managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, takes the guesswork out of cooking beef with some of the most popular kitchen items from the holiday season.
For the third year in a row Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It’s What’s For Dinner.® 300. The race is scheduled to kick off the season on Saturday, February 18 at Daytona International Speedway, the day before the 65th annual DAYTONA 500.
Dressing in red, white, and blue and rounding up the sparklers is all part of the fun of Independence Day, but what’s really going to light up the holiday – is steak on the grill. With the holiday falling on a Monday this year, Beef. It’s What’s For Dinner., funded by the Beef Checkoff, is here with ideas for using leftovers from the Fourth for delicious meals to keep the celebration going all week long.
A special gift and a homemade card will always make her smile. Pair that with a delicious meal that she doesn’t have to make to give mom the perfect, relaxing Mother’s Day treat! After a busy week juggling home life, work, and other projects, it’s important to give mom that much-needed break she deserves. That’s why Beef. It’s What’s For Dinner., funded by the Beef Checkoff, is serving up a few beefy recipes that will not only look like you put in the hours to impress, but will taste like you did as well.