Tenderloin Steaks with Pilaf

BEEF & WINE PAIRINGS YOU’LL LOVE THIS VALENTINE’S DAY

What better way to say “be mine” than with cooking a delicious dinner for two featuring beef.

Learn More >

BEEF CHECKOFF MASTERS OF BEEF ADVOCACY PROGRAM ANNOUNCES THE 2023 ADVOCATE OF THE YEAR

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Alli Fender, owner of Flying F Ranch in San Diego, California, as this year’s top advocate.

Learn More

peppercorn strip roast

ELEVATE YOUR HOLIDAY CENTERPIECE WITH BEEF THIS SEASON

Beef. It’s What’s For Dinner.® shares three recipes that go beyond your traditional Prime Rib Roast and are sure to wow this holiday season.

Learn More

EAT, DRINK AND BE SCARY WITH BEEF THIS HALLOWEEN

Beef. It’s What’s For Dinner. shares three recipes perfect for kicking off a night of spooky fun. 

Learn More

Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

Learn More >

Media center

For media inquiries please email: [email protected]

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


FARMERS AND RANCHERS ACROSS THE COUNTRY CONTINUE TO BE STEWARDS OF THE LAND

Three families in three different parts of the country show how the beef community is committed to caring for their animals and the land.

BEEF. IT’S WHAT’S FOR DINNER. IS HERE TO HELP PLAN YOUR SUMMER GATHERINGS

Planning a get together at your house and not sure what to make? The beef experts compiled recipes from some of the industry’s best chefs to help you plan the party of the summer.

BEEF. IT’S WHAT’S FOR DINNER. LAUNCHES CATTLE CALLING DOCUSERIES IN MINNESOTA

Step into the world of the modern-day cattle rancher as they navigate the trials and tribulations to continue the lineage of the American beef producer.

TWO OUT OF THREE SPORTS FANS PREFER TAILGATING TO THE ACTUAL GAME, SURVEY SAYS

Master your pregame party with beef tailgate tips from award winning pitmaster Erica Roby. 

HEAD BACK TO CLASS WITH BEEF. IT’S WHAT’S FOR DINNER.

Back to school lunch ideas to keep kids active on the field and sharp in the classroom. 

CELEBRATE NATIONAL BEEF BURGER DAY & KICK OFF SUMMER GRILLING SEASON WITH BEEF

The National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand kicks off summer grilling season with delicious recipes and tips for cooking burgers 4 ways.