Cattlemen's Stewardhip Review 2017
2017 ESAP Winner - Jim O'Haco Cattle Company - Region VI - Arizona

New Report Showcases Improvements In The Beef Industry

The Cattlemen’s Stewardship Review (CSR), funded by the Beef Checkoff highlights producers’ commitment to animal welfare, beef quality, sustainability and community involvement by America’s cattlemen and women resulting in responsibly raised beef.

Learn More

Beef Sticky Buns

Beef. It’s What’s For Dinner. Salutes Moms with Mother’s Day Cards (And a Few Great Recipes)

Mother’s Day is right around the corner. Forgot to grab Mom a card? Don’t worry, Beef. It’s What’s For Dinner. has you covered. In honor of all the hard-working Moms out there, Beef. It’s What’s For Dinner. is providing beef-themed Mother’s Day cards for those last-minute (and forgetful) shoppers.

Learn More

Spicy Korean Beef and Cucumber Appetizer

10 more beef recipes certified by American heart association ®

The American Heart Association® has certified a total of 20 Beef. It’s What’s For Dinner. recipes and nine extra lean cuts of beef with its Heart-Check Mark. As an excellent source of 10 essential nutrients including zinc, iron, protein, and B vitamins, lean beef can be a part of a heart-healthy diet and help lower cholesterol as part of a healthy diet and lifestyle

Learn More

korean-bbq-beef-on-lettuce-

beef is a favorite for team usa

As the anticipation for the Winter Games in PyeongChang, South Korea, ramps up, so does the search for Korean inspired recipes. Luckily, thanks to our winning beef recipes, you don’t have to have be at the games to enjoy the flavors of Korea as you cheer on the home team.

Learn More

Media center

For media inquiries please email: mediarequest@beef.org

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


new cuts for the new year

The annual What’s Hot culinary forecast released by the National Restaurant Association named “new cuts of meat” as the top trend for 2018. As the authority on all things beef, the Beef. It’s What’s For Dinner. Culinary Center chefs and meat scientists have put together a list of the top five innovative cuts you need to know.

After letting turkey have its day, beef is back to reclaim the center of the plate for the remainder of the holiday season. Beef. It’s What’s for Dinner. is giving consumers the tips and recipes they need to make beef the star of those big family meals, all while rolling out the next phase of the iconic brand’s re-launch.

Twenty-five years after establishing one of the nation’s most iconic food brands, America’s beef farmers and ranchers are leveraging the strong equity of Beef. It’s What’s For Dinner. to reintroduce the brand to a new generation of consumers.

Tastes change and food trends come and go, but through it all, beef remains an enduring favorite and a menu anchor. The 2017 Beef Foodservice Volumetric Study found that 97 percent of foodservice operators are serving beef, with ground beef being the most popular followed by steaks and roasts.

Say hello to national cheeseburger day

Summer may be just about over, but you still have time to savor the taste of one of America's favorite classic sandwiches – the cheeseburger. If you need inspiration to warm your plate as the days get darker and colder, or recipes that will wow any tailgate gathering, look no further.

Back to school batch cooking

While school schedules are ramping up, the beef checkoff is helping stretched families by providing batch cooking tips and tricks to ensure meal planning is stress-free, delicious and packs a nutritious punch.