ESAP 2019 Region 2

U.S. Cattle Farmers and Ranchers Are Committed to Producing High-Quality Delicious Beef with Environmentally-Sustainable Practices

As families and communities prepare for summer grilling season and celebratory gatherings again, U.S. cattle farmers and ranchers continue to work tirelessly to provide the best care for their cattle and land. Consumers should feel good about the beef on their grills, knowing that U.S. cattle production is the most environmentally sustainable in the world.

Learn More >

Featured Recipes:

GRILLED BEEF TRI-TIP WITH GRILLED ROMAINE AND SALSA ROSSA

Try this recipe from Chef Hugh Acheson featuring grilled Tri-Tip with grilled romaine and salsa rossa.

see recipe >

GRILLED TENDERLOIN WITH SWEET ONION, CORN AND TOMATO SALAD

This recipe from Chef Hugh Acehson features grilled Tenderloin with a sweet onion, corn and tomato salad.

see recipe >

pic_bear_valley_ranch_004.jpg

MEET THE LESSER-KNOWN FACES OF THE CATTLE INDUSTRY: YOUNG WOMEN HERDING FAMILY, SCHOOL, CAREERS AND CATTLE

Western heritage has painted the picture of a rugged cowboy on the ranch. However, according to the most recent Agriculture Census, more than 230,000 farms or ranches across America have a woman at the helm. As National Women’s History Month and National Ag Day converge on March 23, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing just a few of the stories of the thousands of women across the country who produce delicious high-quality beef.

Learn More

Mediterranean Beef Meatball Kabob

COMBINING MEDITERRANEAN DIET WITH LEAN BEEF MAY LOWER RISK FACTORS FOR HEART DISEASE

Eating red meat may have a bad reputation when it comes to heart health, but new research from Penn State University found that lean beef may have a place in healthy diets, after all. In a randomized controlled study researchers found that when incorporated into a Mediterranean diet, small portions of lean beef helped lower risk factors for developing heart disease, such as LDL cholesterol.

Learn More

Corned Beef

CELEBRATE 2021’S ST. PATRICK’S DAY WITH A BRISKET FLAT HALF AND CORNED BEEF AT HOME  

St. Patrick’s Day falls right in the middle of the work week in 2021, but that doesn’t mean you can’t celebrate. The experts from the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, have you covered with an easy St. Patrick’s Day favorite that will help you close out the week.  

Learn More

Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

Learn More >

Media center

For media inquiries please email: [email protected]

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


Beef. It's What's For Dinner. 300

Tune in for the NASCAR Xfinity Series Beef. It’s What’s For Dinner. 300, funded by the Beef Checkoff, on FS1 on Saturday, February 13, at 5PM EST. To help gear up for the big event, check out these delicious beef recipes that are perfect for tailgating, or homegating, on race day.

KICK OFF THE 2021 NASCAR SEASON WITH BEEF. IT’S WHAT’S FOR DINNER.  

Race day is coming in at full-speed and Checkoff-funding Beef. It’s What’s For Dinner. is here with James Beard award winner and former “Top Chef” judge Chef Hugh Acheson to share delicious beef recipes, whether you’re tailgating or homegating this year. 

NEW CALF CARE & QUALITY ASSURANCE PROGRAM LAUNCHED

The U.S. calf-raising sector now has a program to help ensure optimal calf health and welfare via the Calf Care & Quality Assurance (CCQA) program. CCQA is the first, collaborative educational tool that provides guidelines for calf raisers. 

INTERACTIVE ADVANCED EDUCATION MODULES PROVIDES CATTLE PRODUCERS WITH TARGETED ONLINE LEARNING ON BIOSECURITY    

To further support cattle producers across the country the Beef Checkoff-funded Beef Quality Assurance (BQA) program has released the first in a series of Advanced Education Modules. This initial module on biosecurity details the basics of disease transmission and prevention.

MAINTAIN RESOLUTIONS WITH DELICIOUS MEAL IDEAS FROM BEEF. IT’S WHAT’S FOR DINNER.  

As Americans look for new ways to enjoy healthier lifestyles in 2021, lean beef is not only delicious, it’s a great source of several nutrients. And, thanks to its versatility, it’s easy to incorporate beef into healthy meals and snacks with recipes big on essential nutrients, such as high-quality protein and iron, while delivering on great taste.

BEEF. IT’S WHAT’S FOR DINNER. PARTNERS WITH CHEF’S ROLL TO HIGHLIGHT THE BEEF QUALITY ASSURANCE PROGRAM FROM PASTURE TO PLATE   

A series of videos developed and released through a new partnership between the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, and Chef's Roll, Inc., reached more than 1.3 million viewers in its initial launch. The videos highlight the importance of the Beef Quality Assurance (BQA) program for the ranchers who raise the cattle, and the chefs who serve high-quality beef to their customers.