Holiday-Hero

BEEF. IT’S WHAT’S FOR DINNER. RETURNS TO BROADCAST TELEVISION IN AN INTEGRATED HOLIDAY MARKETING CAMPAIGN PROMOTING BEEF AS THE CENTER OF THE SEASON

Whether gathering around the ‘Beef Drool Log’ or learning how to cook the perfect holiday meal with beef, Beef. It’s What’s For Dinner. has a little something for everyone this holiday season. To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It’s What’s For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies. 

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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Roast Beef & Veggie Wraps

BEEF UP THE SCHOOL YEAR WITH DELECTABLE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER. 

While heading back to school may look a little different this year, what hasn’t changed is children’s need for high-quality protein, such as beef, to fuel their active bodies and developing brains. In fact, beef is not only an excellent source of protein for children, it also provides 10 essential nutrients that support an active and healthy lifestyle.

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UWS_StateName_Enviro

“UNITED WE STEAK” CAMPAIGN CELEBRATES AMERICANS’ LOVE OF GRILLING

Beef. It’s What’s For Dinner. launched “United We Steak,” a new summer grilling campaign showcasing 50 steaks and all 50 states. “United We Steak” celebrates not only a shared tradition of grilling delicious steaks, but also what makes each state unique when it comes to this beloved pastime.

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Zesty BBQ Cheeseburgers

BEEF. IT’S WHAT’S FOR DINNER. CELEBRATES NATIONAL BEEF BURGER DAY ON MAY 28

Nothing says summer quite like the smell and sound of real beef sizzling on the grill, and there’s no better time to enjoy a juicy burger than on May 28 for National Beef Burger Day.  While beef burgers are always a good idea, this year, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, partnered with National Day Calendar to designate May 28 as National Beef Burger Day and create a special occasion for families across the country to come together and celebrate their love of real beef burgers. 

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NCBA HOSTS BEEF INDUSTRY FROM “PASTURE TO PLATE” PANEL

In effort to educate key opinion leaders in the food and hospitality industry on the beef production cycle, from pasture to plate, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, held a webinar in partnership with the James Beard Foundation. The “Pasture to Plate” webinar highlighted the beef community’s commitment to raising cattle in a safe, humane and environmentally sustainable manner. The webinar was part of the James Beard Foundation’s Industry Support Webinar series, targeting chefs and other hospitality leaders.

NCBA HIGHLIGHTS BEEF AND PRODUCE PAIRINGS ON HEALTHY PLATES WITH #UNITEDONTHEPLATE PARTNERSHIP

In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH) to celebrate how beef, vegetables and fruits are #UnitedOnThePlate. The #UnitedOnThePlate campaign focuses on rallying food and health experts on social media and educating consumers about how delicious, nutrient-rich beef brings more to the plate, when paired with fruits and vegetables as part of a healthy, balanced diet.

BEEF. IT’S WHAT’S FOR DINNER. SHARES SIMPLE STEAK SWAPS FOR SUMMER GRILLING SEASON  

As Americans start to enjoy the warmer weather and fire up their grills, Beef. It’s What’s For Dinner. is here to ensure beef cravings are satisfied with a quick guide for simple steak swaps and recipe inspiration. Whether a favorite cut of steak isn’t available at the grocery store or there’s a desire to try something new, beef’s variety and versatility mean there are almost endless options.

CELEBRITY CHEFS BEEF UP CLASSIC DISHES

As home cooks stock up on staples, like beef, and get creative with what they have on hand, why not make beef the substitute and use it in place of other popular proteins in family favorite dishes. To show just how easy these fun recipes twists can be, Beef. It’s What’s For Dinner. partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes.

BEEF. IT’S WHAT’S FOR DINNER. SHARES KID-FRIENDLY MEAL SOLUTIONS

As Americans are spending more time at home, parents may be looking for meal inspiration to keep the whole family happy. Beef. It's What's For Dinner. is here with recipes that everyone in the family can enjoy and even make together.

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.