Make Weeknight Meals Easy for Back-to-School Season

The Beef. It’s What’s For Dinner.® brand teams up with three chefs to share delicious dinner recipes perfect for families on the go.

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Country Style Bourbon BBQ Short Ribs

LIGHT UP THE FOURTH OF JULY WITH BEEF ON THE GRILL

Three grilling recipes sure to add a spark to your Independence Day celebration.

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Skirt Steak with Corn Salad

FIRE UP THE GRILL WITH BEEF THIS FATHER’S DAY 

The Beef. It’s What’s For Dinner. brand shares three tasty grilling entrées as the ultimate way to dad’s heart.

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Onion Burger

KICK OFF SUMMER GRILLING SEASON WITH NATIONAL BEEF BURGER DAY

The Beef. It’s What’s For Dinner. brand serves up burger recipes and tips to keep grills fired up all summer long.

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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MASTERS OF BEEF ADVOCACY PROGRAM CELEBRATES 25,000 GRADUATES 

The program reaches a new milestone, growing by more than 5,000 in the last two years.

FROM ONE GENERATION TO THE NEXT: CELEBRATING NATIONAL AGRICULTURE DAY WITH FAMILY-OWNED RANCHES

Newly released Census of Agriculture data gives more insight into farms, ranches, and the people who operate them in the U.S.

BEEF CHECKOFF MASTERS OF BEEF ADVOCACY PROGRAM ANNOUNCES THE 2023 ADVOCATE OF THE YEAR

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Alli Fender, owner of Flying F Ranch in San Diego, California, as this year’s top advocate.

DAZZLE MOM WITH BEEF RECIPES PERFECT FOR SUNDAY BRUNCH

With Mother’s Day just around the corner, the Beef. It’s What’s For Dinner. brand has your family covered.

KNOCK DINNER OUT OF THE PARK WITH BEEF

Beef. It’s What’s For Dinner. announces official partnership with Little League

BEEF & WINE PAIRINGS YOU’LL LOVE THIS VALENTINE’S DAY

What better way to say “be mine” than with cooking a delicious dinner for two featuring beef.