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BEEF. IT'S WHAT'S FOR DINNER. 300

Tune in for the NASCAR Xfinity Series Beef. It’s What’s For Dinner. 300, funded by the Beef Checkoff, on FS1 on Saturday, February 13, at 5PM EST. To help gear up for the big event, check out these delicious beef recipes that are perfect for tailgating, or homegating, on race day.

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Kick off the 2021 NASCAR Season with Beef. It’s What’s For Dinner.

Race day is coming in at full-speed and Checkoff-funding Beef. It’s What’s For Dinner. is here with James Beard award winner and former “Top Chef” judge Chef Hugh Acheson to share delicious beef recipes, whether you’re tailgating or homegating this year.

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BQA - Cow Calf

INTERACTIVE ADVANCED EDUCATION MODULES PROVIDES CATTLE PRODUCERS WITH TARGETED ONLINE LEARNING ON BIOSECURITY 

To further support cattle producers across the country the Beef Checkoff-funded Beef Quality Assurance (BQA) program has released the first in a series of Advanced Education Modules. This initial module on biosecurity details the basics of disease transmission and prevention.

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Beef Brisket with Savory Carrots & Prunes

MAINTAIN RESOLUTIONS WITH DELICIOUS MEAL IDEAS FROM BEEF. IT’S WHAT’S FOR DINNER. 

As Americans look for new ways to enjoy healthier lifestyles in 2021, lean beef is not only delicious, it’s a great source of several nutrients. And, thanks to its versatility, it’s easy to incorporate beef into healthy meals and snacks with recipes big on essential nutrients, such as high-quality protein and iron, while delivering on great taste.

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Chefs Roll BQA Arizona

BEEF. IT’S WHAT’S FOR Dinner. PARTNERS WITH CHEF’S ROLL TO HIGHLIGHT THE BEEF QUALITY ASSURANCE PROGRAM FROM PASTURE TO PLATE  

A series of videos developed and released through a new partnership between the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, and Chef's Roll, Inc., reached more than 1.3 million viewers in its initial launch. The videos highlight the importance of the Beef Quality Assurance (BQA) program for the ranchers who raise the cattle, and the chefs who serve high-quality beef to their customers. 

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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BEEF. IT’S WHAT’S FOR DINNER.® 300. ON MENU FOR DAYTONA SPEEDWEEKS PRESENTED BY ADVENTHEALTH   

Daytona International Speedway and the Federation of State Beef Councils announced that the historic 40th season-opening race for the NASCAR Xfinity Series at the 2.5-mile venue will be known as the Beef. It’s What’s For Dinner.® 300. The race is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500. It will be a part of a doubleheader, which will also feature the Lucas Oil 200 Driven By General Tire for the ARCA Menards Series.

FEDERATION OF STATE BEEF COUNCILS SPONSORS THE BEEF. IT’S WHAT’S FOR DINNER. 300

The Federation of State Beef Councils, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series - the Beef. It’s What’s For Dinner.® 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500.  

BEEF. IT’S WHAT’S FOR DINNER. LAUNCHES “MBA NEXTGEN” 

Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff,  launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry. 

BEEF. ITS WHATS FOR DINNER. SHARES TIPS FOR A SPECTACULAR HOLIDAY SEASON

Nothing says the holidays like beef. Whether gathering around a beautiful Prime Rib Roast with your closest family and friends, or virtually around the Beef Drool Log, Beef. It’s What’s For Dinner. is here to help make this season feel special with festive beef recipes, affordable wine pairings, and inspiration for budget-stretching leftovers.

bEEF. IT’S WHAT’S FOR DINNER. RETURNS TO BROADCAST TELEVISION IN AN INTEGRATED HOLIDAY MARKETING CAMPAIGN PROMOTING BEEF AS THE CENTER OF THE SEASON 

To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It’s What’s For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies

BEEF. IT’S WHAT’S FOR DINNER. HOSTS CELEBRITY CHEF JET TILA FOR “VIRTUAL ROAST AND TOAST 2.0”  

On December 3, Beef. It’s What’s For Dinner. hosted a virtual “Roast and Toast” food influencer holiday event teaching a select group of food influencers how to cook the perfect Prime Rib Roast. The event brought together the group of 18 for an exclusive evening with internationally known, co-host of Iron Chef America, and reoccurring judge on the Food Network’s Cutthroat Kitchen, Chopped, Beat Bobby Flay, and Guy’s Grocery Games, Chef Jet Tila.