Korean BBQ on Lettuce
Korean Beef and Vegetable Bowls

Beef Is a Favorite for Team USA

As the anticipation for the Winter Games in PyeongChang, South Korea, ramps up, so does the search for Korean inspired recipes. Luckily, thanks to our winning beef recipes, you don’t have to have be at the games to enjoy the flavors of Korea as you cheer on the home team.

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Pesto-Rubbed Tri-Tip Roast with Warm Tomato Sauce

New Cuts for the new year

The annual What’s Hot culinary forecast released by the National Restaurant Association named “new cuts of meat” as the top trend for 2018. As the authority on all things beef, the Beef. It’s What’s For Dinner. Culinary Center chefs and meat scientists have put together a list of the top five innovative cuts you need to know.

Garlic-Herb Crusted Beef Roast

After letting turkey have its day, beef is back to reclaim the center of the plate for the remainder of the holiday season. Beef. It’s What’s for Dinner. is giving consumers the tips and recipes they need to make beef the star of those big family meals, all while rolling out the next phase of the iconic brand’s re-launch.


Twenty-five years after establishing one of the nation’s most iconic food brands, America’s beef farmers and ranchers are leveraging the strong equity of Beef. It’s What’s For Dinner. to reintroduce the brand to a new generation of consumers.

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2017 Volumetric Study

Tastes change and food trends come and go, but through it all, beef remains an enduring favorite and a menu anchor. The 2017 Beef Foodservice Volumetric Study found that 97 percent of foodservice operators are serving beef, with ground beef being the most popular followed by steaks and roasts.

Say hello to national cheeseburger day

Summer may be just about over, but you still have time to savor the taste of one of America's favorite classic sandwiches – the cheeseburger. If you need inspiration to warm your plate as the days get darker and colder, or recipes that will wow any tailgate gathering, look no further.

Back to school batch cooking

While school schedules are ramping up, the beef checkoff is helping stretched families by providing batch cooking tips and tricks to ensure meal planning is stress-free, delicious and packs a nutritious punch.

NCBA announces inaugural Advocate of the Year

The National Cattlemen’s Beef Association has selected cattlewoman and blogger, Anne Burkholder, as the recipient of the inaugural Advocate of the Year award. The award is selected by NCBA and state checkoff staff as the standout advocate amongst the 12 monthly award winners.

The Beef WISE study found that higher-protein weight loss diets, including lean beef, helps achieve important health goals. The study adds to the growing evidence showing lean beef can contribute to a healthy weight loss diet.

Beef jerky sales grew by nearly seven percent last year, according to Nielsen. Meat snacks are second only to potato chips in the salty snack category, but potato chips posted only 1.7 percent dollar growth over the same time period.