Celebrate National Beef Burger Day with an Award-Winning Burger and Beef. It's What's For Dinner.

In celebration of National Beef Burger Day today, the National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand announced that Celebrity Chef Esther Choi is the winner of the first-ever, Beef. It's What's For Dinner. Beef Burger Battle.

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Beef Subs

CELEBRATE MOMS THIS YEAR WITH MEMORABLE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER. 

With the ongoing pandemic, mothers across the country continue to balance the daily demands of their families, homes, careers, and communities – all the while current events continue to shift the dynamics of their worlds. Thank the moms in your life this Mother’s Day with special recipes from the Checkoff funded, Beef. It’s What’s For Dinner. brand, managed by the National Cattlemen’s Beef Association. 

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ESAP 2019 Region 2

U.S. CATTLE FARMERS AND RANCHERS ARE COMMITTED TO PRODUCING HIGH-QUALITY DELICIOUS BEEF WITH ENVIRONMENTALLY-SUSTAINABLE PRACTICES 

As families and communities prepare for summer grilling season and celebratory gatherings again, U.S. cattle farmers and ranchers continue to work tirelessly to provide the best care for their cattle and land. Consumers should feel good about the beef on their grills, knowing that U.S. cattle production is the most environmentally sustainable in the world.

Grilled Beef Tri-Tip with Grilled romaine and Salsa Rossa

Grilled Tenderloin With Sweet Onion, Corn and Tomato Salad

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Huntington Farm

BEEF. IT’S WHAT’S FOR DINNER. BRAND LAUNCHES SUSTAINABILITY CAMPAIGN  

The Beef. It’s What’s for Dinner. brand, managed by National Cattlemen’s Beef Association’s (NCBA), a contractor to the Beef Checkoff, launched a new beef campaign highlighting real beef farmers and ranchers. Consumers will be invited to learn more about how cattle farmers and ranchers around the country are employing sustainable practices to care for the land and produce high-quality beef.  

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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MEET THE LESSER-KNOWN FACES OF THE CATTLE INDUSTRY: YOUNG WOMEN HERDING FAMILY, SCHOOL, CAREERS AND CATTLE 

Western heritage has painted the picture of a rugged cowboy on the ranch. However, according to the most recent Agriculture Census, more than 230,000 farms or ranches across America have a woman at the helm. As National Women’s History Month and National Ag Day converge on March 23, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing just a few of the stories of the thousands of women across the country who produce delicious high-quality beef.

COMBINING MEDITERRANEAN DIET WITH LEAN BEEF MAY LOWER RISK FACTORS FOR HEART DISEASE  

Eating red meat may have a bad reputation when it comes to heart health, but new research from Penn State University found that lean beef may have a place in healthy diets, after all. In a randomized controlled study researchers found that when incorporated into a Mediterranean diet, small portions of lean beef helped lower risk factors for developing heart disease, such as LDL cholesterol.

CELEBRATE 2021’S ST. PATRICK’S DAY WITH A BRISKET FLAT HALF AND CORNED BEEF AT HOME 

St. Patrick’s Day falls right in the middle of the work week in 2021, but that doesn’t mean you can’t celebrate. The experts from the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, have you covered with an easy St. Patrick’s Day favorite that will help you close out the week.  

Beef. It's What's For Dinner. 300

Tune in for the NASCAR Xfinity Series Beef. It’s What’s For Dinner. 300, funded by the Beef Checkoff, on FS1 on Saturday, February 13, at 5PM EST. To help gear up for the big event, check out these delicious beef recipes that are perfect for tailgating, or homegating, on race day.

KICK OFF THE 2021 NASCAR SEASON WITH BEEF. IT’S WHAT’S FOR DINNER.  

Race day is coming in at full-speed and Checkoff-funding Beef. It’s What’s For Dinner. is here with James Beard award winner and former “Top Chef” judge Chef Hugh Acheson to share delicious beef recipes, whether you’re tailgating or homegating this year. 

NEW CALF CARE & QUALITY ASSURANCE PROGRAM LAUNCHED

The U.S. calf-raising sector now has a program to help ensure optimal calf health and welfare via the Calf Care & Quality Assurance (CCQA) program. CCQA is the first, collaborative educational tool that provides guidelines for calf raisers.