As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!
On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.
The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin’”.
Got burgers on the brain? It can only mean one thing - Memorial Day and National Hamburger Day, celebrated on May 28th, are right around the corner -- and so is summer! Beef. It’s What’s for Dinner. is here to support America’s love for beef burgers and kick off summer right with some tasty recipes and helpful grilling tips.
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Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant.
Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.
The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year.