TWO OUT OF THREE SPORTS FANS PREFER TAILGATING TO THE ACTUAL GAME, SURVEY SAYS
Master your pregame party with beef tailgate tips from award winning pitmaster Erica Roby.
FARMERS AND RANCHERS ACROSS THE COUNTRY CONTINUE TO BE STEWARDS OF THE LAND
Three families in three different parts of the country show how the beef community is committed to caring for their animals and the land.
HEAD BACK TO CLASS WITH BEEF. IT’S WHAT’S FOR DINNER.
Back to school lunch ideas to keep kids active on the field and sharp in the classroom.
BEEF. IT’S WHAT’S FOR DINNER. IS HERE TO HELP PLAN YOUR SUMMER GATHERINGS
Planning a get together at your house and not sure what to make? The beef experts compiled recipes from some of the industry’s best chefs to help you plan the party of the summer.
COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS
There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.
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BEEF. IT’S WHAT’S FOR DINNER. LAUNCHES CATTLE CALLING DOCUSERIES IN MINNESOTA
Step into the world of the modern-day cattle rancher as they navigate the trials and tribulations to continue the lineage of the American beef producer.
CONSUMER DEMAND FOR BEEF REMAINS STRONG
According to the newly released “Today’s Beef Consumer” report from the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, demand for beef continues to remain strong. The compilation of research from 2022, outlined below, shows that despite various challenges faced by the industry, consumers have repeatedly stated that they will continue purchasing beef, both in retail and foodservice settings
FROM FARM TO TABLE, WOMEN IN AGRICULTURE TAKE THE LEAD
To kick off International Women’s Day, three remarkable women share their passion for producing, processing, and making delicious meals with beef.
CELEBRATE NATIONAL BEEF BURGER DAY & KICK OFF SUMMER GRILLING SEASON WITH BEEF
The National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand kicks off summer grilling season with delicious recipes and tips for cooking burgers 4 ways.
BEEF. IT’S WHAT’S FOR DINNER. CELEBRATES THE FOURTH OF JULY WITH SAVORY STEAK RECIPES
Dressing in red, white, and blue and rounding up the sparklers is all part of the fun of Independence Day, but what’s really going to light up the holiday – is steak on the grill. With the holiday falling on a Monday this year, Beef. It’s What’s For Dinner., funded by the Beef Checkoff, is here with ideas for using leftovers from the Fourth for delicious meals to keep the celebration going all week long.
THINKING SUSTAINABLY: HOW CARING FOR THE LAND AND HIGH-QUALITY BEEF GO HAND-IN-HAND
A celebrity chef and cattle rancher discuss how beef is raised sustainably and share tips for creating flavorful beef dishes.