There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.
As home cooks stock up on staples, like beef, and get creative with what they have on hand, why not make beef the substitute and use it in place of other popular proteins in family favorite dishes. To show just how easy these fun recipes twists can be, Beef. It’s What’s For Dinner. partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes.
With more time at home, you can confidently reach for beef as a reliable staple to nourish themselves and their families. Beef is not only an excellent source of protein; it also provides bodies with the strength to thrive throughout all stages of life. To ensure you're armed with knowledge to have the best eating experiencing with beef, the Beef Checkoff is here to provide some quick tips on how to safely handle and prepare beef when cooking at home.
As families adjust to more time at home, Beef. It's What's For Dinner. is offering tips and ideas for batch cooking and leftovers to ensure meal planning is stress-free and packs a nutritious punch. Planning ahead in the kitchen saves time and money, and can also help families reach daily nutrition goals, even when they’re busy juggling a variety of needs and responsibilities.
The Global Marketing and Research team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, along with State Beef Councils across the country, are leveraging their extensive library of content, including advertisements, recipes, cooking videos and educational materials about beef nutrition to help consumers while they are home during the pandemic.
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While families are spending more time at home, Beef. It's What's For Dinner. is here to help by sharing beef recipes using common freezer and pantry staples.
The Beef. It’s What’s For Dinner. brand had a major presence at the 2020 Annual Meat Conference, including a packed booth in the tradeshow, which provided an in-depth look at the voluntary, Beef Checkoff funded program that ensures U.S. beef is produced under stringent animal care standards.
Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads. The ads focus on the topics of sustainability, health and meat substitutes.
Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.