2019 Advocate of the Year

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Brandi Buzzard Frobose, blogger, Kansas rancher and influencer, as the 2019 Advocate of the Year.

Learn More

pistachio crusted prime rib with holiday wine sauce

Expert Tips for a Holiday Roast

Wondering what to cook for an upcoming holiday gathering? A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor

Learn More

Gather 'round the drool log with beef. it's what's for dinner.

Beef. It’s What’s For Dinner. puts a new spin on the iconic Yule Log with new mouthwatering video of a holiday roast cooking to perfection over an open flame

Learn More

Triple-U Ranch

BEEF. IT’S WHAT’S FOR DINNER. WRAPS UP 2019 BY REACHING CONSUMERS MORE THAN 1 BILLION TIMES WITH CONTENT SHOWCASING REAL BEEF AND REAL FARMERS AND RANCHERS

Two years after it was relaunched, the Beef. It’s What’s For Dinner. brand has had a reach of more than 1 billion consumers with drool worthy and informative digital marketing and social media content.

Learn More

Media center

For media inquiries please email: mediarequest@beef.org

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


BEEF. IT’S WHAT’S FOR DINNER. HOSTS “ROAST & TOAST” INFLUENCER EVENT

Eleven food influencers gathered in the National Cattlemen’s Beef Association Culinary Center, funded by the Beef Checkoff, for “Roast & Toast with Beef. It’s What’s for Dinner.” to learn how to prepare the perfect roast just in time for the holiday season.

NEW CAMPAIGN SHEDS LIGHT ON BEEF ANIMAL CARE STANDARDS

Consumers will soon learn about the steps beef farmers and ranchers take to care for their animals and to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program. BQA trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines.

NEWLY PUBLISHED WHITE PAPER OUTLINES MINIMAL ENVIRONMENTAL IMPACT OF U.S. BEEF

A new white paper detailing the minimal environmental footprint of beef production in the U.S. was recently published by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.

HOW TO BEEF UP YOUR FITNESS GAME WITH HIGH-QUALITY PROTEIN THIS FALL

Protein plays an important role in building muscle and fueling muscle recovery after physical activity and beef is a great source of high-quality protein, along with other essential nutrients including iron, zinc and B-vitamins. In fact, one 3 oz. cooked serving of beef provides 25 grams of protein on average, which is roughly 50% of the recommended Daily Value.

AS SEEN ON MASTERCHEF

As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.