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MasterChef 10th Season

as seen on masterchef

As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!

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BEEF. IT’S WHAT’S FOR DINNER. HOSTS INFLUENCER EVENT IN NYC

On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.

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Smoked Beef Brisket

BEEF. IT’S WHAT’S FOR DINNER. KEEPS SIZZLIN’ WITH NEW ADS

The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin’”.

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Garlic-Herb Cheeseburger

CELEBRATE THE START OF SUMMER WITH MOUTHWATERING REAL BEEF BURGERS

Got burgers on the brain? It can only mean one thing - Memorial Day and National Hamburger Day, celebrated on May 28th, are right around the corner -- and so is summer! Beef. It’s What’s for Dinner. is here to support America’s love for beef burgers and kick off summer right with some tasty recipes and helpful grilling tips.

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MEET CHUCK KNOWS BEEF: BEEF. IT’S WHAT’S FOR DINNER. LAUNCHES ALL-KNOWING VIRTUAL BEEF ASSISTANT 

Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant.

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.

BEEF IN A HEALTHY, SUSTAINABLE DIET

Beef is nourishing and sustainable. It promotes health and helps prevent nutrient deficiencies. Environmentally, cattle play a unique role in our food system because they upgrade inedible plants to high-quality protein.

CONSUMER DEMAND FOR HIGH-QUALITY BEEF IS STRONG AND GROWING

Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15 percent since 2012.

NCBA AND MASTERS OF BEEF ADVOCACY ANNOUNCES 2018 ADVOCATE OF THE YEAR

The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year.

FIVE TIPS FOR A FOOLPROOF HOLIDAY ROAST

The holiday season is roast season, and there’s nothing better than a perfectly prepared roast as the centerpiece of a festive meal. The Beef. It’s What’s For Dinner. experts are sharing five tips that can help ensure the perfect roast every time.