Roast Beef & Veggie Wraps

BEEF UP THE SCHOOL YEAR WITH DELECTABLE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER.

While heading back to school may look a little different this year, what hasn’t changed is children’s need for high-quality protein, such as beef, to fuel their active bodies and developing brains. In fact, beef is not only an excellent source of protein for children, it also provides 10 essential nutrients that support an active and healthy lifestyle.

Learn More >

Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

Learn More >

UWS_StateName_Enviro

“UNITED WE STEAK” CAMPAIGN CELEBRATES AMERICANS’ LOVE OF GRILLING

Beef. It’s What’s For Dinner. launched “United We Steak,” a new summer grilling campaign showcasing 50 steaks and all 50 states. “United We Steak” celebrates not only a shared tradition of grilling delicious steaks, but also what makes each state unique when it comes to this beloved pastime.

Learn More

Zesty BBQ Cheeseburgers

BEEF. IT’S WHAT’S FOR DINNER. CELEBRATES NATIONAL BEEF BURGER DAY ON MAY 28

Nothing says summer quite like the smell and sound of real beef sizzling on the grill, and there’s no better time to enjoy a juicy burger than on May 28 for National Beef Burger Day.  While beef burgers are always a good idea, this year, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, partnered with National Day Calendar to designate May 28 as National Beef Burger Day and create a special occasion for families across the country to come together and celebrate their love of real beef burgers. 

Learn More

Beef Strip Steaks with Grilled Balsamic Vegetables

BEEF. IT’S WHAT’S FOR DINNER. SHARES SIMPLE STEAK SWAPS FOR SUMMER GRILLING SEASON 

As Americans start to enjoy the warmer weather and fire up their grills, Beef. It’s What’s For Dinner. is here to ensure beef cravings are satisfied with a quick guide for simple steak swaps and recipe inspiration. Whether a favorite cut of steak isn’t available at the grocery store or there’s a desire to try something new, beef’s variety and versatility mean there are almost endless options.

Learn More

Media center

For media inquiries please email: mediarequest@beef.org

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


CELEBRITY CHEFS BEEF UP CLASSIC DISHES

As home cooks stock up on staples, like beef, and get creative with what they have on hand, why not make beef the substitute and use it in place of other popular proteins in family favorite dishes. To show just how easy these fun recipes twists can be, Beef. It’s What’s For Dinner. partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes.

BEEF. IT’S WHAT’S FOR DINNER. SHARES KID-FRIENDLY MEAL SOLUTIONS

As Americans are spending more time at home, parents may be looking for meal inspiration to keep the whole family happy. Beef. It's What's For Dinner. is here with recipes that everyone in the family can enjoy and even make together.

BEEF FARMERS AND RANCHERS ENSURE DIETARY GUIDELINES ADVISORY COMMITTEE CONSIDERS THE SCIENCE SUPPORTING BEEF’S ROLE IN A HEALTHY DIET

Over the last 13 months, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has submitted 21 sets of public comments and more than 100 research studies in support of beef’s role in a healthy diet to the 2020 – 2025 Dietary Guidelines for Americans Advisory Committee (DGAC). 

New Study Results on Adding Lean, Unprocessed Beef to a Healthy Diet

Results from a new study show that risk factors for cardiovascular disease and diabetes were similar when participants consumed a healthy US-style eating pattern with and without an additional 5.3 ounces of lean beef.

BEEF. IT’S WHAT’S FOR DINNER. KICKS OFF GRILLING SEASON WITH A NEW VIDEO CELEBRATING BEEF FARMERS AND RANCHERS

As Americans fire up their grills for Memorial Day, Beef. It’s What’s For Dinner. is highlighting the hard-working beef farmers and ranchers who make grilling season possible in a new video. 

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.