2017 ESAP Winners - Flying Diamond Ranch - Region V - Colorado

Beef in a healthy, sustainable diet

Beef is nourishing and sustainable. It promotes health and helps prevent nutrient deficiencies. Environmentally, cattle play a unique role in our food system because they upgrade inedible plants to high-quality protein.

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Triple-U Ranch

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.

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butcher-0681

CONSUMER DEMAND FOR HIGH-QUALITY BEEF IS STRONG AND GROWING

Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15 percent since 2012.

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The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year. 

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Herb-Crusted Petite Roast with Fig-Onion Relish

five tips for a foolproof holiday roast

The holiday season is roast season, and there’s nothing better than a perfectly prepared roast as the centerpiece of a festive meal. The Beef. It’s What’s For Dinner. experts are sharing five tips that can help ensure the perfect roast every time.

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10 WAYS TO BEEF UP YOUR TAILGATING GAME

For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Here are 10 beef-friendly tailgating tips for those ready to take their tailgating from the amateur to the professional level.

BACK TO SCHOOL WITH BEEF. IT'S WHAT'S FOR DINNER.

To help get the school year off to a happy and healthy start, Beef. It’s What’s For Dinner. is making it easier than ever to incorporate beef into packed lunches with the Best. School. Lunch. Ever! recipe collection.

BEEF. IT’S WHAT’S FOR DINNER. WITH THE ROLLOUT OF BEEF MEAL KITS NATIONWIDE

Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores.

MAKE YOUR 4TH OF JULY BASH A HIT WITH BEEF. IT’S WHAT’S FOR DINNER.

Nothing says 4th of July quite like firing up your grill and enjoying a perfectly cooked steak or burger. So if you’re looking for some great grilling ideas, Beef. It’s What’s For Dinner., has the perfect recipes to take your 4th of July bash to the next level.

NEW STUDY FINDS BEEF IN A MEDITERRANEAN-STYLE DIET SUPPORTS HEART HEALTH

Research released by Purdue University found that following a Mediterranean-style eating pattern that includes lean red meats like lean beef is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats.

FATHER’S DAY FEAST IDEAS FROM BEEF. IT’S WHAT’S FOR DINNER.

Whether firing up the grill after a round of golf or preparing a feast for all the dads in your life, Beef. It's What's For Dinner. is here to assist in making a savory memory for Dad on Father’s Day!