Smoky Paprika rubbed beef tenderloin with roasted root vegetables

FIVE TIPS FOR A FOOLPROOF HOLIDAY ROAST

The holiday season is roast season, and there’s nothing better than a perfectly prepared roast as the centerpiece of a festive meal. The Beef. It’s What’s For Dinner. experts are sharing five tips that can help ensure the perfect roast every time.

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Tailgating Treasures

10 WAYS TO BEEF UP YOUR TAILGATING GAME

For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Here are 10 beef-friendly tailgating tips for those ready to take their tailgating from the amateur to the professional level.

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To help get the school year off to a happy and healthy start, Beef. It’s What’s For Dinner. is making it easier than ever to incorporate beef into packed lunches with the Best. School. Lunch. Ever! recipe collection.

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Meal Kits

Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores.

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MAKE YOUR 4TH OF JULY BASH A HIT WITH BEEF. IT’S WHAT’S FOR DINNER.

Nothing says 4th of July quite like firing up your grill and enjoying a perfectly cooked steak or burger. So if you’re looking for some great grilling ideas, Beef. It’s What’s For Dinner., has the perfect recipes to take your 4th of July bash to the next level.

NEW STUDY FINDS BEEF IN A MEDITERRANEAN-STYLE DIET SUPPORTS HEART HEALTH

Research released by Purdue University found that following a Mediterranean-style eating pattern that includes lean red meats like lean beef is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats.

FATHER’S DAY FEAST IDEAS FROM BEEF. IT’S WHAT’S FOR DINNER.

Whether firing up the grill after a round of golf or preparing a feast for all the dads in your life, Beef. It's What's For Dinner. is here to assist in making a savory memory for Dad on Father’s Day!

BEEF. IT’S WHAT’S FOR DINNER. DEBUTS VIRTUAL REALITY RANCH TOURS AT FOOD & WINE CLASSIC IN ASPEN

In a first for the FOOD & WINE Classic in Aspen, Beef. It’s What’s For Dinner. will offer attendees an on-site virtual reality ranching experience. Through this technology, attendees will have an opportunity to virtually visit a farm or ranch where they can explore how cattle are raised to produce high-quality beef.

Beef. It’s What’s For Dinner. Donates Beef from FOOD & WINE Classic to Aspen Charity

Following a successful sponsorship of the FOOD & WINE Classic in Aspen, the Beef Checkoff donated approximately 100 pounds of beef to the Aspen Homeless Shelter. The donated beef was used in the Beef. It’s What’s For Dinner. booth in the Grand Tasting Pavilion where meat scientist, Bridget Wasser wowed guests with live beef cutting demonstrations.

In Honor of National Jerky Day, Learn to Train Like the Original Cowboy Ninja

In celebration of National Jerky Day today, Beef. It’s What’s For Dinner. has partnered with fan favorite “American Ninja Warrior®” competitor and cattle rancher Lance Pekus to share some of his favorite strength-building tips, including keeping beef jerky on hand as a strength-building food.