Classic Beef Stuffed Peppers

THE BEST BEEF TRENDS OF 2021 AND 2022

As 2021 continued throwing curveballs one thing remained steady – consumers’ love of beef. In fact, according to CattleFax, beef demand is the highest it has been in 33 years. As we start the new year, the Beef Checkoff is putting the spotlight on some of the recipes and beef trends that rose in popularity this year, and what beef lovers can expect to see in 2022.

Learn More >

BQA - Cow Calf

MASTERS OF BEEF ADVOCACY PROGRAM REACHES 20,000 GRADUATES 

The Masters of Beef Advocacy (MBA) program managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, hit 20,000 graduates this week. Created in 2009, the MBA program is a free, self-guided online course that provides members of the beef community – from farmers and ranchers to students, supply chain members and consumers – with the tools and resources needed to become a strong advocate for the beef community.

Learn More

Individual Beef Wellingtons

SERVE A GIFT TO REMEMBER USING RECIPES AND TIPS FROM BEEF. IT’S WHAT’S FOR DINNER. 

Whether you’re hosting traditional holiday festivities for family and friends or you’re planning a more intimate gathering, beef on the menu ensures all your guests will be full of holiday cheer. Beef. It’s What’s for Dinner. has festive recipe ideas that are perfect for any way you choose to celebrate the most wonderful time of the year.

Learn More

FEDERATION OF STATE BEEF COUNCILS SPONSORS THE BEEF. IT’S WHAT’S FOR DINNER.® 300 FOR SECOND YEAR  

The Federation of State Beef Councils, on behalf of the Beef Checkoff, has once again partnered with the Daytona International Speedway to sponsor the 41st season-opening race for the NASCAR Xfinity Series - the Beef. It’s What’s For Dinner.® 300. The event is set for Saturday, Feb. 19, 2022, one day ahead of the legendary DAYTONA 500.

Learn More

Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

Learn More >

Media center

For media inquiries please email: [email protected]

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


3 TIPS TO BEEF UP YOUR TAILGATE GAME 

Like any star player, your tailgate platter isn’t born a champion; it’s made a champion. While it doesn’t take much to score a touchdown with your pre-game food, with these tips from the experts at Beef. It’s What’s For Dinner. and the Beef Checkoff, you can take your all-star dish to the playoff.

MAKE BACK-TO-SCHOOL EASY WITH BEEF. IT’S WHAT’S FOR DINNER.

School supplies are purchased, the first-day outfit is laying out and the Beef. It’s What’s For Dinner. brand completed meal prep homework that will ensure families receive the nutrients they need and parents win back some precious time in their busy schedules. These A+ weeknight beef recipes require minimum time in the kitchen for maximum taste and health benefits.

2020 BEEF ADVOCATE OF THE YEAR ANNOUNCED AT 2021 BEEF INDUSTRY CONVENTION 

Kiah Twisselman Burchett has been selected as the 2020 Advocate of the Year for her work helping mainstream Americans appreciate the cattle industry and feel good about enjoying beef.  This award, given by NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for their success in reaching and educating consumers about cattle and beef.

CELEBRITY CHEF JOSH CAPON SHARES RECIPES TO BEEF UP THE FOURTH 

Firing up the grill and gathering with friends and family as beef sizzles and fireworks sparkle may be one of the most time-honored traditions to celebrate Independence Day. From mouthwatering beef burgers, to Skirt Steak tacos, Beef. It’s What’s For Dinner. has you covered with tips and recipes that will guarantee amazing flavor your family and friends will savor.

MAKE FATHER’S DAY SIZZLE WITH BEEF ON THE GRILL

The best Father’s Day gifts are handmade, so celebrate the special dads in your life by creating a memorable culinary experience that suits their style, taste and love of the grill. The Beef. It’s What’s For Dinner. brand has you covered with beef recipes that are sure to make Father’s Day special and show how much you care.

CELEBRATE NATIONAL BEEF BURGER DAY WITH AN AWARD-WINNING BURGER AND BEEF. IT'S WHAT'S FOR DINNER. 

In celebration of National Beef Burger Day today, the National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand announced that Celebrity Chef Esther Choi is the winner of the first-ever, Beef. It's What's For Dinner. Beef Burger Battle.