Romo Playbook
Grilled Steak and Watermelon Salad

BEEF. IT’S WHAT’S FOR DINNER. CELEBRATES THE FOURTH OF JULY WITH SAVORY STEAK RECIPES

Dressing in red, white, and blue and rounding up the sparklers is all part of the fun of Independence Day, but what’s really going to light up the holiday – is steak on the grill. With the holiday falling on a Monday this year, Beef. It’s What’s For Dinner., funded by the Beef Checkoff, is here with ideas for using leftovers from the Fourth for delicious meals to keep the celebration going all week long.

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Tony Romo Summer Grilling Approved Images

TONY ROMO DOES FATHER’S DAY RIGHT WITH RECIPES & TIPS FROM BEEF. IT’S WHAT’S FOR DINNER. 

Former football star Tony Romo has partnered with the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, to bring you the ultimate Father’s Day gameplan – a weekend full of delicious beef recipes. Classic Smoked Beef Brisket Romo’s go-to dish. Cooking low and slow all day provides plenty of time for family and relaxation and his wife and three little boys all love it, too! 

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Tony Romo Summer Grilling Approved Images

TONY ROMO KICKS OFF SUMMER GRILLING SEASON WITH NATIONAL BEEF BURGER DAY  

With summer just around the corner and National Beef Burger Day approaching on Saturday, May 28, it’s time to fire up the grills. And who better to officially kick off grilling season other than former football star and Beef. It’s What’s For Dinner. spokesperson Tony Romo. Tony has partnered with the iconic brand, funded by the Beef Checkoff, to make the call on everything you need to know about throwing a killer summer cookout and of course, creating the juiciest beef burger.

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Tomahawk Steak

BEEF. IT’S WHAT’S FOR DINNER. PARTNERS WITH  FOX’S MASTERCHEF JUNIOR

The stakes are high, as talented young chefs bring out their aprons and return to the kitchen on the hit culinary competition series MASTERCHEF JUNIOR airing Thursdays (8:00-9:00 PM ET/PT) on FOX. The winner of the steak challenge will get his or her recipe published on BeefItsWhatsForDinner.com and win a trip to a cattle farm.

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Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

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SPEND THE DAY CELEBRATING MOM WITH UNIQUE, HASSLE-FREE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER.

A special gift and a homemade card will always make her smile. Pair that with a delicious meal that she doesn’t have to make to give mom the perfect, relaxing Mother’s Day treat! After a busy week juggling home life, work, and other projects, it’s important to give mom that much-needed break she deserves. That’s why Beef. It’s What’s For Dinner., funded by the Beef Checkoff, is serving up a few beefy recipes that will not only look like you put in the hours to impress, but will taste like you did as well.

The Original Conservationists and Their Herds: The Key to Solving the Climate Crisis

The U.S. is home to some of the most beautiful land in the world along with beef farmers and ranchers who have spent decades dedicating their work to preserving it. Because of their dedication, the U.S. produces the most sustainable beef in the world. In honor of Earth Day, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing the stories of three ranchers who represent the thousands of cattle producers across the country who implement sustainable practices every day.

BEEF ADVOCATES SHARE THEIR STORIES IN CELEBRATION OF NATIONAL AGRICULTURE DAY

In honor of National Ag Day, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.

BEEF FARMERS & RANCHERS CONGRATULATE THE WINNER OF THE 2022 BEEF. IT’S WHAT’S FOR DINNER.® 300 AT DAYTONA INTERNATIONAL SPEEDWAY 

Austin Hill was first to the checkered flag, and the beef, as he won the 41st season-opening race for the NASCAR Xfinity Series – the Beef. It’s What’s For Dinner.® 300. For the second year the Federation of State Beef Councils, on behalf of the Beef Checkoff, partnered with the Daytona International Speedway to sponsor the race one day ahead of the legendary DAYTONA 500.

THE BEEF. IT’S WHAT’S FOR DINNER.® 300 KICKS OFF GRILLING SEASON WITH SAVORY RACE DAY RECIPES AND A GRILLING CHAMPION   

While Award-winning Chef Josh Capon demonstrated delicious tailgating – or homegating – recipes, Chef Jennifer Carroll came out in front at this year’s Beef. It’s What’s For Dinner.® 300 cookoff.

KICK OFF 2022 WITH RECIPES AND TIPS FOR STRENGTH

As we press on into 2022 and work to keep those resolutions going, athletes and people everywhere have nutrition top of mind. Beef Checkoff-funded Beef. It’s What’s For Dinner., is here to help with some easy ways to re-think our nutrition gameplans and maintain muscle.