Cows in Pasture

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

Learn More >

Peking Chuck

Celebrity Chefs Beef Up Classic Dishes

As home cooks stock up on staples, like beef, and get creative with what they have on hand, why not make beef the substitute and use it in place of other popular proteins in family favorite dishes. To show just how easy these fun recipes twists can be, Beef. It’s What’s For Dinner. partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes.

Learn More >

Garlic and Thyme Steak Rub

BEEF. IT’S WHAT’S FOR DINNER. SHARES TIPS FOR BEEF SAFETY AT HOME

With more time at home, you can confidently reach for beef as a reliable staple to nourish themselves and their families. Beef is not only an excellent source of protein; it also provides bodies with the strength to thrive throughout all stages of life. To ensure you're armed with knowledge to have the best eating experiencing with beef, the Beef Checkoff is here to provide some quick tips on how to safely handle and prepare beef when cooking at home. 

Learn More

Batch Cooking_Roast

BEEF. IT’S WHAT’S FOR DINNER. SERVES UP BATCH COOKING BASICS 

As families adjust to more time at home, Beef. It's What's For Dinner. is offering tips and ideas for batch cooking and leftovers to ensure meal planning is stress-free and packs a nutritious punch. Planning ahead in the kitchen saves time and money, and can also help families reach daily nutrition goals, even when they’re busy juggling a variety of needs and responsibilities.

Learn More

Family Dinner Ground Beef

BEEF. IT’S WHAT’S FOR DINNER. HELPS CONSUMERS PREPARE BEEF AT HOME

The Global Marketing and Research team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, along with State Beef Councils across the country, are leveraging their extensive library of content, including advertisements, recipes, cooking videos and educational materials about beef nutrition to help consumers while they are home during the pandemic.  

Learn More

Media center

For media inquiries please email: mediarequest@beef.org

If you have questions or would like more information, please contact us.Recipes, photos and information from this website should be acknowledged as such:

"Recipe/photo/information courtesy of Beef. It's What's For Dinner. www.BeefItsWhatsForDinner.com"

For more information, see our Terms of Use


BEEF. IT’S WHAT’S FOR DINNER. SHARES EASY RECIPES FEATURING PANTRY AND FREEZER STAPLES

While families are spending more time at home, Beef. It's What's For Dinner. is here to help by sharing beef recipes using common freezer and pantry staples. 

BEEF. IT’S WHAT’S FOR DINNER. SHOWS RETAILERS THAT BEEF IS THE MOST VALUABLE PROTEIN DURING 2020 ANNUAL MEAT CONFERENCE  

The Beef. It’s What’s For Dinner. brand had a major presence at the 2020 Annual Meat Conference, including a packed booth in the tradeshow, which provided an in-depth look at the voluntary, Beef Checkoff funded program that ensures U.S. beef is produced under stringent animal care standards.

SO, WHAT'S THE DEAL WITH BEEF AND HEART HEALTH?

Research from a recent 2018 Purdue University study found that following a Mediterranean-style eating pattern that includes lean red meats, like lean beef, is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats.

2019 advocate of the year

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Brandi Buzzard Frobose, blogger, Kansas rancher and influencer, as the 2019 Advocate of the Year. 

BEEF. IT’S WHAT’S FOR DINNER. DISHES UP NEW ADS ADDRESSING COMMON MYTHS ABOUT BEEF 

Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads. The ads focus on the topics of sustainability, health and meat substitutes. 

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.