Article Archive

3 TIPS TO BEEF UP YOUR TAILGATE GAME

Like any star player, your tailgate platter isn’t born a champion; it’s made a champion. While it doesn’t take much to score a touchdown with your pre-game food, with these tips from the experts at Beef. It’s What’s For Dinner. and the Beef Checkoff, you can take your all-star dish to the playoffs.

2020 BEEF ADVOCATE OF THE YEAR ANNOUNCED AT 2021 BEEF INDUSTRY CONVENTION

Kiah Twisselman Burchett has been selected as the 2020 Advocate of the Year for her work helping mainstream Americans appreciate the cattle industry and feel good about enjoying beef. This award, given by NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for their success in reaching and educating consumers about cattle and beef.

MAKE BACK-TO-SCHOOL EASY WITH BEEF. IT’S WHAT’S FOR DINNER.

School supplies are purchased, the first-day outfit is laying out and the Beef. It’s What’s For Dinner. brand completed meal prep homework that will ensure families receive the nutrients they need and parents win back some precious time in their busy schedules. These A+ weeknight beef recipes require minimum time in the kitchen for maximum taste and health benefits.

EAT LIKE THE ELITE: ATHLETES KNOW BEEF-RICH DIETS CAN SPUR GOOD HEALTH

Most Americans know firsthand how delicious beef can taste in salads, appetizers, and entrees. But many are less aware of how a diet rich in the savory red meat promotes strength and overall good health. That fact is well-understood by our country’s elite athletes, who continually fine-tune their diets to maximize their performance in international competition. As our top athletes prepare to compete for gold this summer, a registered dietitian has tips for how you can eat like a champion at home.

Celebrity Chef Josh Capon Shares Recipes to Beef up the Fourth

Firing up the grill and gathering with friends and family as beef sizzles and fireworks sparkle may be one of the most time-honored traditions to celebrate Independence Day. From mouthwatering beef burgers, to Skirt Steak tacos, Beef. It’s What’s For Dinner. has you covered with tips and recipes that will guarantee amazing flavor your family and friends will savor.

MAKE FATHER’S DAY SIZZLE WITH BEEF ON THE GRILL 

The best Father’s Day gifts are handmade, so celebrate the special dads in your life by creating a memorable culinary experience that suits their style, taste and love of the grill. The Beef. It’s What’s For Dinner. brand has you covered with beef recipes that are sure to make Father’s Day special and show how much you care.

CELEBRATE NATIONAL BEEF BURGER DAY WITH AN AWARD-WINNING BURGER AND BEEF. IT'S WHAT'S FOR DINNER.

In celebration of National Beef Burger Day today, the National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand announced that Celebrity Chef Esther Choi is the winner of the first-ever, Beef. It's What's For Dinner. Beef Burger Battle.

CELEBRATE MOMS THIS YEAR WITH MEMORABLE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER.

With the ongoing pandemic, mothers across the country continue to balance the daily demands of their families, homes, careers, and communities – all the while current events continue to shift the dynamics of their worlds. Thank the moms in your life this Mother’s Day with special recipes from the Checkoff funded, Beef. It’s What’s For Dinner. brand, managed by the National Cattlemen’s Beef Association. 

U.S. Cattle Farmers and Ranchers Are Committed to Producing High-Quality Delicious Beef with Environmentally-Sustainable Practices

As families and communities prepare for summer grilling season and celebratory gatherings again, U.S. cattle farmers and ranchers continue to work tirelessly to provide the best care for their cattle and land. Consumers should feel good about the beef on their grills, knowing that U.S. cattle production is the most environmentally sustainable in the world.

Grilled Beef Tri-Tip with Grilled romaine and Salsa Rossa

Grilled Tenderloin With Sweet Onion, Corn and Tomato Salad

COMBINING MEDITERRANEAN DIET WITH LEAN BEEF MAY LOWER RISK FACTORS FOR HEART DISEASE 

Eating red meat may have a bad reputation when it comes to heart health, but new research from Penn State University found that lean beef may have a place in healthy diets, after all. In a randomized controlled study researchers found that when incorporated into a Mediterranean diet, small portions of lean beef helped lower risk factors for developing heart disease, such as LDL cholesterol.

NEW CALF CARE & QUALITY ASSURANCE PROGRAM LAUNCHED

The U.S. calf-raising sector now has a program to help ensure optimal calf health and welfare via the Calf Care & Quality Assurance (CCQA) program. CCQA is the first, collaborative educational tool that provides guidelines for calf raisers. 

MEET THE LESSER-KNOWN FACES OF THE CATTLE INDUSTRY: YOUNG WOMEN HERDING FAMILY, SCHOOL, CAREERS AND CATTLE 

Western heritage has painted the picture of a rugged cowboy on the ranch. However, according to the most recent Agriculture Census, more than 230,000 farms or ranches across America have a woman at the helm. As National Women’s History Month and National Ag Day converge on March 23, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing just a few of the stories of the thousands of women across the country who produce delicious high-quality beef.  

CELEBRATE 2021’S ST. PATRICK’S DAY WITH A BRISKET FLAT HALF AND CORNED BEEF AT HOME  

St. Patrick’s Day falls right in the middle of the work week in 2021, but that doesn’t mean you can’t celebrate. The experts from the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, have you covered with an easy St. Patrick’s Day favorite that will help you close out the week.  

INTERACTIVE ADVANCED EDUCATION MODULES PROVIDES CATTLE PRODUCERS WITH TARGETED ONLINE LEARNING ON BIOSECURITY  

To further support cattle producers across the country the Beef Checkoff-funded Beef Quality Assurance (BQA) program has released the first in a series of Advanced Education Modules. This initial module on biosecurity details the basics of disease transmission and prevention.

Kick off the 2021 NASCAR Season with Beef. It’s What’s For Dinner.

Race day is coming in at full-speed and Checkoff-funding Beef. It’s What’s For Dinner. is here with James Beard award winner and former “Top Chef” judge Chef Hugh Acheson to share delicious beef recipes, whether you’re tailgating or homegating this year.

BEEF. IT’S WHAT’S FOR DINNER. PARTNERS WITH CHEF’S ROLL TO HIGHLIGHT THE BEEF QUALITY ASSURANCE PROGRAM FROM PASTURE TO PLATE 

A series of videos developed and released through a new partnership between the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, and Chef's Roll, Inc., reached more than 1.3 million viewers in its initial launch. The videos highlight the importance of the Beef Quality Assurance (BQA) program for the ranchers who raise the cattle, and the chefs who serve high-quality beef to their customers. 

MAINTAIN RESOLUTIONS WITH DELICIOUS MEAL IDEAS FROM BEEF. IT’S WHAT’S FOR DINNER.

As Americans look for new ways to enjoy healthier lifestyles in 2021, lean beef is not only delicious, it’s a great source of several nutrients. And, thanks to its versatility, it’s easy to incorporate beef into healthy meals and snacks with recipes big on essential nutrients, such as high-quality protein and iron, while delivering on great taste.

BEEF. IT’S WHAT’S FOR DINNER. LAUNCHES “MBA NEXTGEN” 

Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff,  launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry. 

BEEF. IT’S WHAT’S FOR DINNER.® 300. ON MENU FOR DAYTONA SPEEDWEEKS PRESENTED BY ADVENTHEALTH 

Daytona International Speedway and the Federation of State Beef Councils announced that the historic 40th season-opening race for the NASCAR Xfinity Series at the 2.5-mile venue will be known as the Beef. It’s What’s For Dinner.® 300. The race is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500. It will be a part of a doubleheader, which will also feature the Lucas Oil 200 Driven By General Tire for the ARCA Menards Series.

FEDERATION OF STATE BEEF COUNCILS SPONSORS THE BEEF. IT’S WHAT’S FOR DINNER. 300 

The Federation of State Beef Councils, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series - the Beef. It’s What’s For Dinner.® 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500.  

BEEF. IT’S WHAT’S FOR DINNER. HOSTS CELEBRITY CHEF JET TILA FOR “VIRTUAL ROAST AND TOAST 2.0” 

On December 3, Beef. It’s What’s For Dinner. hosted a virtual “Roast and Toast” food influencer holiday event teaching a select group of food influencers how to cook the perfect Prime Rib Roast. The event brought together the group of 18 for an exclusive evening with internationally known, co-host of Iron Chef America, and reoccurring judge on the Food Network’s Cutthroat Kitchen, Chopped, Beat Bobby Flay, and Guy’s Grocery Games, Chef Jet Tila. 

NEW TOOL HELPS FARMERS AND RANCHERS DEVELOP CUSTOM BIOSECURITY PLAN FOR DISEASE PREVENTION

In support of cattle producers across the country dedicated to preventing disease, improving animal welfare and reducing production losses, the Beef Checkoff-funded Beef Quality Assurance (BQA) program developed a Daily Biosecurity Plan for Disease Prevention template. The template, which helps cattle producers implement daily biosecurity measures on their operations, is available digitally as a PDF or can be printed for handwritten plans. 

NEW REPORT ASSESSES IMPACT OF COVID-19 ON CONSUMER BEHAVIORS 

The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time, according to a new report released by the National Cattlemen’s Beef Association(NCBA), a contractor to the Beef Checkoff, that examines the impact of COVID-19 pandemic on consumer attitudes, behaviors and perceptions. 

BEEF. ITS WHATS FOR DINNER. SHARES TIPS FOR A SPECTACULAR HOLIDAY SEASON 

Nothing says the holidays like beef. Whether gathering around a beautiful Prime Rib Roast with your closest family and friends, or virtually around the Beef Drool Log, Beef. It’s What’s For Dinner. is here to help make this season feel special with festive beef recipes, affordable wine pairings, and inspiration for budget-stretching leftovers.

BEEF. IT’S WHAT’S FOR DINNER. RETURNS TO BROADCAST TELEVISION IN AN INTEGRATED HOLIDAY MARKETING CAMPAIGN PROMOTING BEEF AS THE CENTER OF THE SEASON 

This holiday season, Beef. It’s What’s For Dinner. will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It’s What’s For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies. 

NCBA HOSTS BEEF INDUSTRY FROM “PASTURE TO PLATE” PANEL

In effort to educate key opinion leaders in the food and hospitality industry on the beef production cycle, from pasture to plate, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, held a webinar in partnership with the James Beard Foundation. The “Pasture to Plate” webinar highlighted the beef community’s commitment to raising cattle in a safe, humane and environmentally sustainable manner. The webinar was part of the James Beard Foundation’s Industry Support Webinar series, targeting chefs and other hospitality leaders.

NCBA HIGHLIGHTS BEEF AND PRODUCE PAIRINGS ON HEALTHY PLATES WITH #UNITEDONTHEPLATE PARTNERSHIP

In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH) to celebrate how beef, vegetables and fruits are #UnitedOnThePlate. The #UnitedOnThePlate campaign focuses on rallying food and health experts on social media and educating consumers about how delicious, nutrient-rich beef brings more to the plate, when paired with fruits and vegetables as part of a healthy, balanced diet.

BEEF UP THE SCHOOL YEAR WITH DELECTABLE RECIPES FROM BEEF. IT’S WHAT’S FOR DINNER.

While heading back to school may look a little different this year, what hasn’t changed is children’s need for high-quality protein, such as beef, to fuel their active bodies and developing brains. In fact, beef is not only an excellent source of protein for children, it also provides 10 essential nutrients that support an active and healthy lifestyle.

BEEF FARMERS AND RANCHERS ENSURE DIETARY GUIDELINES ADVISORY COMMITTEE CONSIDERS THE SCIENCE SUPPORTING BEEF’S ROLE IN A HEALTHY DIET

Over the last 13 months, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has submitted 21 sets of public comments and more than 100 research studies in support of beef’s role in a healthy diet to the 2020 – 2025 Dietary Guidelines for Americans Advisory Committee (DGAC). 

New Study Results on Adding Lean, Unprocessed Beef to a Healthy Diet

Results from a new study show that risk factors for cardiovascular disease and diabetes were similar when participants consumed a healthy US-style eating pattern with and without an additional 5.3 ounces of lean beef.

BEEF. IT’S WHAT’S FOR DINNER. CELEBRATES NATIONAL BEEF BURGER DAY ON MAY 28

In honor of National Beef Burger Day, the iconic brand serves up popular burger recipes and encourages families to share their #BeefBurgerBrag by posting a photo of their best beef burger creation

BEEF. IT’S WHAT’S FOR DINNER. KICKS OFF GRILLING SEASON WITH A NEW VIDEO CELEBRATING BEEF FARMERS AND RANCHERS

As Americans fire up their grills for Memorial Day, Beef. It’s What’s For Dinner. is highlighting the hard-working beef farmers and ranchers who make grilling season possible in a new video. 

BEEF. IT’S WHAT’S FOR DINNER. SHARES SIMPLE STEAK SWAPS FOR SUMMER GRILLING SEASON

As Americans start to enjoy the warmer weather and fire up their grills, Beef. It’s What’s For Dinner. is here to ensure beef cravings are satisfied with a quick guide for simple steak swaps and recipe inspiration. Whether a favorite cut of steak isn’t available at the grocery store or there’s a desire to try something new, beef’s variety and versatility mean there are almost endless options.

BEEF EXPERTS DISH OUT REAL FACTS ABOUT REAL BEEF

In the latest effort to address myths about beef production and nutrition, Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has released a new video series, ‘Real Facts About Real Beef.’

BEEF. IT’S WHAT’S FOR DINNER. SHARES KID-FRIENDLY MEAL SOLUTIONS

As Americans are spending more time at home, parents may be looking for meal inspiration to keep the whole family happy. Beef. It's What's For Dinner. is here with recipes that everyone in the family can enjoy and even make together.

BEEF. IT’S WHAT’S FOR DINNER. SHARES EASY RECIPES FEATURING PANTRY AND FREEZER STAPLES

While families are spending more time at home, Beef. It's What's For Dinner. is here to help by sharing beef recipes using common freezer and pantry staples.

CELEBRITY CHEFS BEEF UP CLASSIC DISHES

As home cooks stock up on staples, like beef, and get creative with what they have on hand, why not make beef the substitute and use it in place of other popular proteins in family favorite dishes. To show just how easy these fun recipes twists can be, Beef. It’s What’s For Dinner. partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes.

BEEF. IT’S WHAT’S FOR DINNER. SHARES TIPS FOR BEEF SAFETY AT HOME

With more time at home, you can confidently reach for beef as a reliable staple to nourish themselves and their families. Beef is not only an excellent source of protein; it also provides bodies with the strength to thrive throughout all stages of life. To ensure you're armed with knowledge to have the best eating experiencing with beef, the Beef Checkoff is here to provide some quick tips on how to safely handle and prepare beef when cooking at home. 

BEEF. IT’S WHAT’S FOR DINNER. SERVES UP BATCH COOKING BASICS 

As families adjust to more time at home, Beef. It's What's For Dinner. is offering tips and ideas for batch cooking and leftovers to ensure meal planning is stress-free and packs a nutritious punch. Planning ahead in the kitchen saves time and money, and can also help families reach daily nutrition goals, even when they’re busy juggling a variety of needs and responsibilities.

BEEF. IT’S WHAT’S FOR DINNER. HELPS CONSUMERS PREPARE BEEF AT HOME

The Global Marketing and Research team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, along with State Beef Councils across the country, are leveraging their extensive library of content, including advertisements, recipes, cooking videos and educational materials about beef nutrition to help consumers while they are home during the pandemic.  

COVID-19 AND BEEF FREQUENTLY ASKED QUESTIONS

There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.

BEEF. IT’S WHAT’S FOR DINNER. SHOWS RETAILERS THAT BEEF IS THE MOST VALUABLE PROTEIN DURING 2020 ANNUAL MEAT CONFERENCE 

The Beef. It’s What’s For Dinner. brand had a major presence at the 2020 Annual Meat Conference, including a packed booth in the tradeshow, which provided an in-depth look at the voluntary, Beef Checkoff funded program that ensures U.S. beef is produced under stringent animal care standards.

SO, WHAT’S THE DEAL WITH BEEF AND HEART HEALTH?

Research from a recent 2018 Purdue University study found that following a Mediterranean-style eating pattern that includes lean red meats, like lean beef, is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats.

BEEF. IT’S WHAT’S FOR DINNER. DISHES UP NEW ADS ADDRESSING COMMON MYTHS ABOUT BEEF

Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads. The ads focus on the topics of sustainability, health and meat substitutes. 

2019 Advocate of the YEar

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Brandi Buzzard Frobose, blogger, Kansas rancher and influencer, as the 2019 Advocate of the Year.

BEEF. IT’S WHAT’S FOR DINNER. WRAPS UP 2019 BY REACHING CONSUMERS MORE THAN 1 BILLION TIMES WITH CONTENT SHOWCASING REAL BEEF AND REAL FARMERS AND RANCHERS

Two years after it was relaunched, the Beef. It’s What’s For Dinner. brand has had a reach of more than 1 billion consumers with drool worthy and informative digital marketing and social media content.

BEEF. IT’S WHAT’S FOR DINNER. HOSTS “ROAST & TOAST” INFLUENCER EVENT

Eleven food influencers gathered in the National Cattlemen’s Beef Association Culinary Center, funded by the Beef Checkoff, for “Roast & Toast with Beef. It’s What’s for Dinner." to learn how to prepare the perfect roast just in time for the holiday season.

Expert Tips for a holiday roast

Wondering what to cook for an upcoming holiday gathering? A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.

GATHER 'ROUND THE DROOL LOG WITH BEEF. IT’S WHAT'S FOR DINNER. THIS HOLIDAY SEASON

Just in time for the holidays, Beef. It’s What’s For Dinner. is releasing a new craveable Beef Drool Log video sure to “spice up” any gathering and celebration. The Beef Drool Log is a two-hour video featuring a beautiful Prime Rib Roast cooking to perfection on a rotisserie over open flame. The video pays homage to the iconic Yule Log but puts a tasty spin on it like only beef can. 

NEWLY PUBLISHED WHITE PAPER OUTLINES MINIMAL ENVIRONMENTAL IMPACT OF U.S. BEEF

A new white paper detailing the minimal environmental footprint of beef production in the U.S. was recently published by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. The white paper, authored by Sara Place, PhD, former senior director of sustainable beef production research at the National Cattlemen’s Beef Association, highlights why and how the U.S. is the leader in sustainable beef production. 

NEW CAMPAIGN SHEDS LIGHT ON BEEF ANIMAL CARE STANDARDS

Consumers will soon learn about the steps beef farmers and ranchers take to care for their animals and to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program. BQA trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines. The program began 30 years ago, and today more than 85 percent of beef produced in the U.S. comes from a farmer or rancher who has been BQA certified.  

How to Beef Up Your Fitness Game with High-Quality Protein this Fall

After a long summer of pool party snacking and meals on-the-go, fall is the perfect time to reset diets and jump back into a health and fitness routine. Pairing physical activity with a balanced diet that includes high quality protein, like beef, is a recipe for success that doesn’t require sacrificing taste for results.

BRING THE TAILGATE PARTY HOME THIS FOOTBALL SEASON WITH BEEF. IT’S WHAT’S FOR DINNER.

There’s nothing quite like the sound and smell of a gridiron sizzling while fans fuel up to cheer on their favorite team, but what do you do when your team has an away game? Don’t worry! Beef. It’s What’s For Dinner. has you covered with hunger-tackling recipes to ensure a perfect “at-home tailgate.” 

MBA CLOSES THE INFORMATION GAP BETWEEN BEEF AND CONSUMERS

The Masters of Beef Advocacy (MBA) program from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, was created 10 years ago to help close the gap between pasture and plate by engaging beef industry advocates and equipping them to effectively communicate with consumers. The program recently achieved a milestone of 15,000 graduates, making it one of the strongest beef advocacy efforts in the industry. Each year, advocates reach tens of millions of consumers as a result of their advocacy efforts

BEEF. IT’S WHAT’S FOR DINNER. HOSTS INFLUENCER EVENT IN NYC

On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.

AS SEEN ON MASTERCHEF

As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!

Beef. It’s What’s For Dinner. Keeps Sizzlin’ with New Ads

The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin’”.

CELEBRATE THE START OF SUMMER WITH MOUTHWATERING REAL BEEF BURGERS

Got burgers on the brain? It can only mean one thing - Memorial Day and National Hamburger Day, celebrated on May 28th, are right around the corner -- and so is summer! Beef. It’s What’s for Dinner. is here to support America’s love for beef burgers and kick off summer right with some tasty recipes and helpful grilling tips.

Meet Chuck Knows Beef: Beef. It’s What’s For Dinner. Launches All-Knowing Virtual Beef Assistant

Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef.

BEEF IS HEALTHIER AND MORE SUSTAINABLE THAN EVER BEFORE 

Recent reports question beef’s role in a healthy, sustainable diet. Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.

BEEF IN A HEALTHY, SUSTAINABLE DIET

Beef is nourishing and sustainable. It promotes health and helps prevent nutrient deficiencies.4 Environmentally, cattle play a unique role in our food system because they upgrade inedible plants to high-quality protein.

CONSUMER DEMAND FOR HIGH-QUALITY BEEF IS STRONG AND GROWING

Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15 percent since 2012.

NEW USDA BEEF LIFECYCLE ASSESSMENT FINDS ENVIRONMENTAL IMPACTS LOWER THAN PERCEIVED

A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle’s impact in the U.S. are often overestimated.

NCBA AND MASTERS OF BEEF ADVOCACY ANNOUNCES 2018 ADVOCATE OF THE YEAR

The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year. Each year, the Advocate of the Year is recognized for success in reaching and educating consumers who want to learn more about beef and raising cattle.

FIVE TIPS FOR A FOOLPROOF HOLIDAY ROAST

The holiday season is roast season, and there’s nothing better than a perfectly prepared roast as the centerpiece of a festive meal.

10 WAYS TO BEEF UP YOUR TAILGATING GAME

For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Seasoned tailgaters go all out with decorations like team flags and banners, comfy seating and even themed meals (surf and turf anyone?). Special care is put into every detail to provide an exceptional tailgate experience.

BACK TO SCHOOL WITH BEEF. IT’S WHAT’S FOR DINNER.

To help get the school year off to a happy and healthy start, Beef. It’s What’s For Dinner. is making it easier than ever to incorporate beef into packed lunches with the Best. School. Lunch. Ever! recipe collection.

BEEF. IT’S WHAT’S FOR DINNER. WITH THE ROLLOUT OF BEEF MEAL KITS NATIONWIDE

Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores, including one of the top 5 retailers this year.

BEEF. IT’S WHAT’S FOR DINNER. DONATES BEEF FROM FOOD & WINE CLASSIC TO ASPEN CHARITY

Following a successful sponsorship of the FOOD & WINE Classic in Aspen, the Beef Checkoff donated approximately 100 pounds of beef to the Aspen Homeless Shelter. The donated beef was used in the Beef. It’s What’s For Dinner. booth in the Grand Tasting Pavilion where meat scientist, Bridget Wasser wowed guests with live beef cutting demonstrations.

MAKE YOUR 4TH OF JULY BASH A HIT WITH BEEF. IT’S WHAT’S FOR DINNER.

Data shows that steak and ground beef average retail purchases increase by 62 percent and 25 percent, respectively, during the week of the 4th of July. This data also shows that steak and ground beef retail prices typically drop during that week , making grilling beef both a delicious and affordable way to celebrate Independence Day!

FATHER’S DAY FEAST IDEAS FROM BEEF. IT’S WHAT’S FOR DINNER.

Whether firing up the grill after a round of golf or preparing a feast for all the dads in your life, Beef. It's What's For Dinner. is here to assist in making a savory memory for Dad on Father’s Day!

NEW STUDY FINDS BEEF IN A MEDITERRANEAN-STYLE DIET SUPPORTS HEART HEALTH

Research released by Purdue University found that following a Mediterranean-style eating pattern that includes lean red meats like lean beef is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats. This new research study adds to the growing body of scientific evidence demonstrating lean beef can be part of healthy eating patterns to support heart health and increase flexibility for healthy eating.

IN HONOR OF NATIONAL JERKY DAY LEARN TO TRAIN LIKE THE ORIGINAL COWBOY NINJA

In celebration of National Jerky Day today, Beef. It’s What’s For Dinner. has partnered with fan favorite “American Ninja Warrior®” competitor and cattle rancher Lance Pekus to share some of his favorite strength-building tips, including keeping beef jerky on hand as a strength-building food. Pekus’ tips are all inspired by his unique workouts on his family’s ranch in Salmon, Idaho.

BEEF. IT’S WHAT’S FOR DINNER. DEBUTS VIRTUAL REALITY RANCH TOURS AT FOOD & WINE CLASSIC IN ASPEN

New 360-degree videos bring the cattle to the people with tours of a cow-calf operation, a feedyard and a public lands ranch to see how beef is raised and meet the people behind it.

TIPS TO KICK OFF GRILLING SEASON FROM BEEF. IT’S WHAT FOR DINNER.

Whether grilling a quick, light and healthy, summer meal or hosting a savory cookout with friends and family, Beef. It’s What’s For Dinner. is kicking off grilling season by sharing tips for a flawless grilled meal!

BEEF. IT’S WHAT’S FOR DINNER. SALUTES MOMS WITH MOTHER’S DAY CARDS (AND A FEW GREAT RECIPES)

Mother’s Day is right around the corner. Forgot to grab Mom a card? Don’t worry, Beef. It’s What’s For Dinner. has you covered. In honor of all the hard-working Moms out there, Beef. It’s What’s For Dinner. is providing beef-themed Mother’s Day cards for those last-minute (and forgetful) shoppers.

New Report Showcases Improvements In The Beef Industry That Are Leading To Healthier Animals, Better Beef, Smarter Resource Use And Stronger Communities

A new report released today highlights producers’ commitment to animal welfare, beef quality, sustainability and community involvement by America’s cattlemen and women resulting in responsibly raised beef.

RESTAURANT OPERATORS RECOGNIZE THE IMPORTANCE OF MENUING BEEF

Beef. It’s What’s For Dinner. releases results of the 2017 Beef Foodservice Volumetric Study, which sizes industry-wide animal protein purchases.

BEEF IS A FAVORITE FOR TEAM U.S.A. ATHLETES AND MANY AMERICANS

As the anticipation for the Winter Games in PyeongChang, South Korea, ramps up, so does the search for Korean inspired recipes. According to Google, popularity in searches for “Korean Recipes” is almost 30 percent higher than it has been over the past year. 

BEEF. IT’S WHAT’S FOR DINNER. HIGHLIGHTS NEW CUTS FOR THE NEW YEAR

The annual What’s Hot culinary forecast released by the National Restaurant Association named “new cuts of meat” as the top trend for 2018. As the authority on all things beef, the Beef. It’s What’s For Dinner. Culinary Center chefs and meat scientists have put together a list of the top five innovative cuts you need to know.

BEEF. IT’S WHAT’S FOR DINNER. CELEBRATES BEEF’S GREAT TASTE WITH CREATIVE NEW ADS IN TIME FOR THE HOLIDAYS

After letting turkey have its day, beef is back to reclaim the center of the plate for the remainder of the holiday season. Beef. It’s What’s for Dinner. is giving consumers the tips and recipes they need to make beef the star of those big family meals, all while rolling out the next phase of the iconic brand’s re-launch.

New Beef. It’s What’s For Dinner. Campaign Celebrates Consumers’ Love for Beef and the People Who Raise It

Twenty-five years after establishing one of the nation’s most iconic food brands, America’s beef farmers and ranchers are leveraging the strong equity of Beef. It’s What’s For Dinner. to reintroduce the brand to a new generation of consumers. The relaunch will blend the strongest assets from the long-loved brand – such as the famous Aaron Copland “Rodeo” music and the famous tagline – and couple those with new creative assets. In total, the effort showcases the pleasure that beef brings to meals, the people who raise it and the nutritional benefits (such as protein) that beef provides.

SAY GOODBYE TO SUMMER WITH A HELLO TO NATIONAL CHEESEBURGER DAY

If you need inspiration to warm your plate as the days get darker and colder, or recipes that will wow any tailgate gathering, look no further than the Beef. It's What's For Dinner. people for tasty, easy and unique ways to celebrate National Cheeseburger Day Monday, September 18.

BEEF CHECKOFF'S INAUGURAL ADVOCATE OF THE YEAR ANNOUNCED

The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected blogger and cattlewoman Anne Burkholder as the recipient of the inaugural Advocate of the Year award. The Advocate of The Year is selected by NCBA and state checkoff staff as the standout advocate amongst the 12 monthly award winners.

HIGHER-PROTEIN WEIGHT LOSS DIET INCLUDING LEAN BEEF HELPS ACHIEVE IMPORTANT HEALTH GOALS

New research published in Obesity Science & Practice shows that as part of a healthy and higher-protein diet, lean beef can help people lose weight while maintaining muscle and a healthy heart.1 The Beef WISE Study: Beef’s Role in Weight Improvement, Satisfaction, and Energy, conducted at the University of Colorado with a research grant from the beef checkoff, adds to the growing body of evidence demonstrating lean beef can contribute to a healthy weight loss diet.

BEEF JERKY SALES ON THE RISE AS CONSUMERS SEARCH FOR HEALTHIER SNACKS

The Beef Checkoff Shares Five Hacks to Curb Snack Attacks in Celebration of National Jerky Day

Americans Celebrate Love of Beef on National Hamburger Day

Americans are kicking off the official start of grilling season this Memorial Day weekend and firing up their barbecues in celebration of National Hamburger Day on Sunday. Join the fun with just-released, “hot off the grill” favorite burger recipes and culinary inspiration from the Beef Checkoff.

NEW TOOLS AVAILABLE TO ANSWER CONSUMER QUESTIONS ABOUT BEEF PRODUCTION

Ever wonder what the difference is between grass-fed and organic beef? Confused by terms like “antibiotic-free” and “raised without antibiotics”? New tools are now available to help consumers answer these and many other questions about today’s beef production. 

BEEF CHECKOFF LAUNChES FOOD WASTE CHALLENGE

In recognition of Earth Day later this month, the beef checkoff is challenging consumers to #WasteLess with our 30 Day Food Waste Challenge.