Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.
Daytona International Speedway and the Federation of State Beef Councils announced that the historic 40th season-opening race for the NASCAR Xfinity Series at the 2.5-mile venue will be known as the Beef. It’s What’s For Dinner.® 300. The race is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500. It will be a part of a doubleheader, which will also feature the Lucas Oil 200 Driven By General Tire for the ARCA Menards Series.
The Federation of State Beef Councils, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series - the Beef. It’s What’s For Dinner.® 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500.
On December 3, Beef. It’s What’s For Dinner. hosted a virtual “Roast and Toast” food influencer holiday event teaching a select group of food influencers how to cook the perfect Prime Rib Roast. The event brought together the group of 18 for an exclusive evening with internationally known, co-host of Iron Chef America, and reoccurring judge on the Food Network’s Cutthroat Kitchen, Chopped, Beat Bobby Flay, and Guy’s Grocery Games, Chef Jet Tila.
In support of cattle producers across the country dedicated to preventing disease, improving animal welfare and reducing production losses, the Beef Checkoff-funded Beef Quality Assurance (BQA) program developed a Daily Biosecurity Plan for Disease Prevention template. The template, which helps cattle producers implement daily biosecurity measures on their operations, is available digitally as a PDF or can be printed for handwritten plans.
The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time, according to a new report released by the National Cattlemen’s Beef Association(NCBA), a contractor to the Beef Checkoff, that examines the impact of COVID-19 pandemic on consumer attitudes, behaviors and perceptions.
Nothing says the holidays like beef. Whether gathering around a beautiful Prime Rib Roast with your closest family and friends, or virtually around the Beef Drool Log, Beef. It’s What’s For Dinner. is here to help make this season feel special with festive beef recipes, affordable wine pairings, and inspiration for budget-stretching leftovers.
This holiday season, Beef. It’s What’s For Dinner. will return to broadcast television. For the first time since 2003, Beef Checkoff-funded advertisements and the iconic Beef. It’s What’s For Dinner. brand will be on television, airing a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies.
In effort to educate key opinion leaders in the food and hospitality industry on the beef production cycle, from pasture to plate, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, held a webinar in partnership with the James Beard Foundation. The “Pasture to Plate” webinar highlighted the beef community’s commitment to raising cattle in a safe, humane and environmentally sustainable manner. The webinar was part of the James Beard Foundation’s Industry Support Webinar series, targeting chefs and other hospitality leaders.
In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH) to celebrate how beef, vegetables and fruits are #UnitedOnThePlate. The #UnitedOnThePlate campaign focuses on rallying food and health experts on social media and educating consumers about how delicious, nutrient-rich beef brings more to the plate, when paired with fruits and vegetables as part of a healthy, balanced diet.
While heading back to school may look a little different this year, what hasn’t changed is children’s need for high-quality protein, such as beef, to fuel their active bodies and developing brains. In fact, beef is not only an excellent source of protein for children, it also provides 10 essential nutrients that support an active and healthy lifestyle.
Beef. It’s What’s For Dinner., funded by the Beef Checkoff, today has launched “United We Steak,” a new summer grilling campaign showcasing 50 steaks and all 50 states. “United We Steak” celebrates not only a shared tradition of grilling delicious steaks, but also what makes each state unique when it comes to this beloved pastime. The idea comes to life at UnitedWeSteak.com with an interactive map of the United States made from 50 hand-cut state-shaped steaks. The interactive map is packed full of grilling spirit and state-specific recipes and fun facts that can help consumers nationwide “beef up” grilling season this summer.
Over the last 13 months, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has submitted 21 sets of public comments and more than 100 research studies in support of beef’s role in a healthy diet to the 2020 – 2025 Dietary Guidelines for Americans Advisory Committee (DGAC).
Results from a new study show that risk factors for cardiovascular disease and diabetes were similar when participants consumed a healthy US-style eating pattern with and without an additional 5.3 ounces of lean beef.
In honor of National Beef Burger Day, the iconic brand serves up popular burger recipes and encourages families to share their #BeefBurgerBrag by posting a photo of their best beef burger creation
As Americans fire up their grills for Memorial Day, Beef. It’s What’s For Dinner. is highlighting the hard-working beef farmers and ranchers who make grilling season possible in a new video.
As Americans start to enjoy the warmer weather and fire up their grills, Beef. It’s What’s For Dinner. is here to ensure beef cravings are satisfied with a quick guide for simple steak swaps and recipe inspiration. Whether a favorite cut of steak isn’t available at the grocery store or there’s a desire to try something new, beef’s variety and versatility mean there are almost endless options.
In the latest effort to address myths about beef production and nutrition, Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has released a new video series, ‘Real Facts About Real Beef.’
As Americans are spending more time at home, parents may be looking for meal inspiration to keep the whole family happy. Beef. It's What's For Dinner. is here with recipes that everyone in the family can enjoy and even make together.
While families are spending more time at home, Beef. It's What's For Dinner. is here to help by sharing beef recipes using common freezer and pantry staples.
As home cooks stock up on staples, like beef, and get creative with what they have on hand, why not make beef the substitute and use it in place of other popular proteins in family favorite dishes. To show just how easy these fun recipes twists can be, Beef. It’s What’s For Dinner. partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes.
With more time at home, you can confidently reach for beef as a reliable staple to nourish themselves and their families. Beef is not only an excellent source of protein; it also provides bodies with the strength to thrive throughout all stages of life. To ensure you're armed with knowledge to have the best eating experiencing with beef, the Beef Checkoff is here to provide some quick tips on how to safely handle and prepare beef when cooking at home.
As families adjust to more time at home, Beef. It's What's For Dinner. is offering tips and ideas for batch cooking and leftovers to ensure meal planning is stress-free and packs a nutritious punch. Planning ahead in the kitchen saves time and money, and can also help families reach daily nutrition goals, even when they’re busy juggling a variety of needs and responsibilities.
The Global Marketing and Research team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, along with State Beef Councils across the country, are leveraging their extensive library of content, including advertisements, recipes, cooking videos and educational materials about beef nutrition to help consumers while they are home during the pandemic.
There is a great deal of uncertainty about the ongoing impact of Coronavirus (COVID-19) on the beef industry and the United States as a whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American.
The Beef. It’s What’s For Dinner. brand had a major presence at the 2020 Annual Meat Conference, including a packed booth in the tradeshow, which provided an in-depth look at the voluntary, Beef Checkoff funded program that ensures U.S. beef is produced under stringent animal care standards.
Research from a recent 2018 Purdue University study found that following a Mediterranean-style eating pattern that includes lean red meats, like lean beef, is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats.
Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads. The ads focus on the topics of sustainability, health and meat substitutes.
Two years after it was relaunched, the Beef. It’s What’s For Dinner. brand has had a reach of more than 1 billion consumers with drool worthy and informative digital marketing and social media content.
Eleven food influencers gathered in the National Cattlemen’s Beef Association Culinary Center, funded by the Beef Checkoff, for “Roast & Toast with Beef. It’s What’s for Dinner." to learn how to prepare the perfect roast just in time for the holiday season.
Wondering what to cook for an upcoming holiday gathering? A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.
Just in time for the holidays, Beef. It’s What’s For Dinner. is releasing a new craveable Beef Drool Log video sure to “spice up” any gathering and celebration. The Beef Drool Log is a two-hour video featuring a beautiful Prime Rib Roast cooking to perfection on a rotisserie over open flame. The video pays homage to the iconic Yule Log but puts a tasty spin on it like only beef can.
Consumers will soon learn about the steps beef farmers and ranchers take to care for their animals and to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program. BQA trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines. The program began 30 years ago, and today more than 85 percent of beef produced in the U.S. comes from a farmer or rancher who has been BQA certified.
After a long summer of pool party snacking and meals on-the-go, fall is the perfect time to reset diets and jump back into a health and fitness routine. Pairing physical activity with a balanced diet that includes high quality protein, like beef, is a recipe for success that doesn’t require sacrificing taste for results.
There’s nothing quite like the sound and smell of a gridiron sizzling while fans fuel up to cheer on their favorite team, but what do you do when your team has an away game? Don’t worry! Beef. It’s What’s For Dinner. has you covered with hunger-tackling recipes to ensure a perfect “at-home tailgate.”
The Masters of Beef Advocacy (MBA) program from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, was created 10 years ago to help close the gap between pasture and plate by engaging beef industry advocates and equipping them to effectively communicate with consumers. The program recently achieved a milestone of 15,000 graduates, making it one of the strongest beef advocacy efforts in the industry. Each year, advocates reach tens of millions of consumers as a result of their advocacy efforts
On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.
As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!
The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin’”.
Got burgers on the brain? It can only mean one thing - Memorial Day and National Hamburger Day, celebrated on May 28th, are right around the corner -- and so is summer! Beef. It’s What’s for Dinner. is here to support America’s love for beef burgers and kick off summer right with some tasty recipes and helpful grilling tips.
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef.
Recent reports question beef’s role in a healthy, sustainable diet. Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.
Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15 percent since 2012.
A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle’s impact in the U.S. are often overestimated.
The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year. Each year, the Advocate of the Year is recognized for success in reaching and educating consumers who want to learn more about beef and raising cattle.
For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Seasoned tailgaters go all out with decorations like team flags and banners, comfy seating and even themed meals (surf and turf anyone?). Special care is put into every detail to provide an exceptional tailgate experience.
Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores, including one of the top 5 retailers this year.
Following a successful sponsorship of the FOOD & WINE Classic in Aspen, the Beef Checkoff donated approximately 100 pounds of beef to the Aspen Homeless Shelter. The donated beef was used in the Beef. It’s What’s For Dinner. booth in the Grand Tasting Pavilion where meat scientist, Bridget Wasser wowed guests with live beef cutting demonstrations.
Data shows that steak and ground beef average retail purchases increase by 62 percent and 25 percent, respectively, during the week of the 4th of July. This data also shows that steak and ground beef retail prices typically drop during that week , making grilling beef both a delicious and affordable way to celebrate Independence Day!
Whether firing up the grill after a round of golf or preparing a feast for all the dads in your life, Beef. It's What's For Dinner. is here to assist in making a savory memory for Dad on Father’s Day!
Research released by Purdue University found that following a Mediterranean-style eating pattern that includes lean red meats like lean beef is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats. This new research study adds to the growing body of scientific evidence demonstrating lean beef can be part of healthy eating patterns to support heart health and increase flexibility for healthy eating.
In celebration of National Jerky Day today, Beef. It’s What’s For Dinner. has partnered with fan favorite “American Ninja Warrior®” competitor and cattle rancher Lance Pekus to share some of his favorite strength-building tips, including keeping beef jerky on hand as a strength-building food. Pekus’ tips are all inspired by his unique workouts on his family’s ranch in Salmon, Idaho.
New 360-degree videos bring the cattle to the people with tours of a cow-calf operation, a feedyard and a public lands ranch to see how beef is raised and meet the people behind it.
Whether grilling a quick, light and healthy, summer meal or hosting a savory cookout with friends and family, Beef. It’s What’s For Dinner. is kicking off grilling season by sharing tips for a flawless grilled meal!
Mother’s Day is right around the corner. Forgot to grab Mom a card? Don’t worry, Beef. It’s What’s For Dinner. has you covered. In honor of all the hard-working Moms out there, Beef. It’s What’s For Dinner. is providing beef-themed Mother’s Day cards for those last-minute (and forgetful) shoppers.
A new report released today highlights producers’ commitment to animal welfare, beef quality, sustainability and community involvement by America’s cattlemen and women resulting in responsibly raised beef.
Beef. It’s What’s For Dinner. releases results of the 2017 Beef Foodservice Volumetric Study, which sizes industry-wide animal protein purchases.
As the anticipation for the Winter Games in PyeongChang, South Korea, ramps up, so does the search for Korean inspired recipes. According to Google, popularity in searches for “Korean Recipes” is almost 30 percent higher than it has been over the past year.
The annual What’s Hot culinary forecast released by the National Restaurant Association named “new cuts of meat” as the top trend for 2018. As the authority on all things beef, the Beef. It’s What’s For Dinner. Culinary Center chefs and meat scientists have put together a list of the top five innovative cuts you need to know.
Twenty-five years after establishing one of the nation’s most iconic food brands, America’s beef farmers and ranchers are leveraging the strong equity of Beef. It’s What’s For Dinner. to reintroduce the brand to a new generation of consumers. The relaunch will blend the strongest assets from the long-loved brand – such as the famous Aaron Copland “Rodeo” music and the famous tagline – and couple those with new creative assets. In total, the effort showcases the pleasure that beef brings to meals, the people who raise it and the nutritional benefits (such as protein) that beef provides.
If you need inspiration to warm your plate as the days get darker and colder, or recipes that will wow any tailgate gathering, look no further than the Beef. It's What's For Dinner. people for tasty, easy and unique ways to celebrate National Cheeseburger Day Monday, September 18.
The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected blogger and cattlewoman Anne Burkholder as the recipient of the inaugural Advocate of the Year award. The Advocate of The Year is selected by NCBA and state checkoff staff as the standout advocate amongst the 12 monthly award winners.
New research published in Obesity Science & Practice shows that as part of a healthy and higher-protein diet, lean beef can help people lose weight while maintaining muscle and a healthy heart.1 The Beef WISE Study: Beef’s Role in Weight Improvement, Satisfaction, and Energy, conducted at the University of Colorado with a research grant from the beef checkoff, adds to the growing body of evidence demonstrating lean beef can contribute to a healthy weight loss diet.
Americans are kicking off the official start of grilling season this Memorial Day weekend and firing up their barbecues in celebration of National Hamburger Day on Sunday. Join the fun with just-released, “hot off the grill” favorite burger recipes and culinary inspiration from the Beef Checkoff.
Ever wonder what the difference is between grass-fed and organic beef? Confused by terms like “antibiotic-free” and “raised without antibiotics”? New tools are now available to help consumers answer these and many other questions about today’s beef production.