Two years after it was relaunched, the Beef. It’s What’s For Dinner. brand has had a reach of more than 1 billion consumers with drool worthy and informative digital marketing and social media content.
Eleven food influencers gathered in the National Cattlemen’s Beef Association Culinary Center, funded by the Beef Checkoff, for “Roast & Toast with Beef. It’s What’s for Dinner." to learn how to prepare the perfect roast just in time for the holiday season.
Wondering what to cook for an upcoming holiday gathering? A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.
Just in time for the holidays, Beef. It’s What’s For Dinner. is releasing a new craveable Beef Drool Log video sure to “spice up” any gathering and celebration. The Beef Drool Log is a two-hour video featuring a beautiful Prime Rib Roast cooking to perfection on a rotisserie over open flame. The video pays homage to the iconic Yule Log but puts a tasty spin on it like only beef can.
Consumers will soon learn about the steps beef farmers and ranchers take to care for their animals and to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program. BQA trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines. The program began 30 years ago, and today more than 85 percent of beef produced in the U.S. comes from a farmer or rancher who has been BQA certified.
After a long summer of pool party snacking and meals on-the-go, fall is the perfect time to reset diets and jump back into a health and fitness routine. Pairing physical activity with a balanced diet that includes high quality protein, like beef, is a recipe for success that doesn’t require sacrificing taste for results.
There’s nothing quite like the sound and smell of a gridiron sizzling while fans fuel up to cheer on their favorite team, but what do you do when your team has an away game? Don’t worry! Beef. It’s What’s For Dinner. has you covered with hunger-tackling recipes to ensure a perfect “at-home tailgate.”
The Masters of Beef Advocacy (MBA) program from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, was created 10 years ago to help close the gap between pasture and plate by engaging beef industry advocates and equipping them to effectively communicate with consumers. The program recently achieved a milestone of 15,000 graduates, making it one of the strongest beef advocacy efforts in the industry. Each year, advocates reach tens of millions of consumers as a result of their advocacy efforts
On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.
As part of their biggest and toughest season yet, we’ve partnered with MasterChef Season 10 to bring you the beefiest Backyard BBQ challenge. Try the episode’s winning recipe, learn more about the winning home cook and discover the same cuts used on the show to make your own MasterChef meal at home!
The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin’”.
Got burgers on the brain? It can only mean one thing - Memorial Day and National Hamburger Day, celebrated on May 28th, are right around the corner -- and so is summer! Beef. It’s What’s for Dinner. is here to support America’s love for beef burgers and kick off summer right with some tasty recipes and helpful grilling tips.
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef.
Recent reports question beef’s role in a healthy, sustainable diet. Beef is healthier and more sustainable today than at any point in time. History and well-established research have consistently shown that practical, balanced dietary patterns grounded in science promote health and sustainability, not eliminating single foods, like beef.
Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15 percent since 2012.
A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle’s impact in the U.S. are often overestimated.
The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected Terryn Drieling, influencer, owner of Faith Family & Beef, and Nebraska rancher, as 2018 Advocate of the Year. Each year, the Advocate of the Year is recognized for success in reaching and educating consumers who want to learn more about beef and raising cattle.
For many, tailgating is more than a once-in-a-while leisure activity, it’s a lifestyle. Seasoned tailgaters go all out with decorations like team flags and banners, comfy seating and even themed meals (surf and turf anyone?). Special care is put into every detail to provide an exceptional tailgate experience.
Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores, including one of the top 5 retailers this year.
Following a successful sponsorship of the FOOD & WINE Classic in Aspen, the Beef Checkoff donated approximately 100 pounds of beef to the Aspen Homeless Shelter. The donated beef was used in the Beef. It’s What’s For Dinner. booth in the Grand Tasting Pavilion where meat scientist, Bridget Wasser wowed guests with live beef cutting demonstrations.
Data shows that steak and ground beef average retail purchases increase by 62 percent and 25 percent, respectively, during the week of the 4th of July. This data also shows that steak and ground beef retail prices typically drop during that week , making grilling beef both a delicious and affordable way to celebrate Independence Day!
Whether firing up the grill after a round of golf or preparing a feast for all the dads in your life, Beef. It's What's For Dinner. is here to assist in making a savory memory for Dad on Father’s Day!
Research released by Purdue University found that following a Mediterranean-style eating pattern that includes lean red meats like lean beef is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats. This new research study adds to the growing body of scientific evidence demonstrating lean beef can be part of healthy eating patterns to support heart health and increase flexibility for healthy eating.
In celebration of National Jerky Day today, Beef. It’s What’s For Dinner. has partnered with fan favorite “American Ninja Warrior®” competitor and cattle rancher Lance Pekus to share some of his favorite strength-building tips, including keeping beef jerky on hand as a strength-building food. Pekus’ tips are all inspired by his unique workouts on his family’s ranch in Salmon, Idaho.
New 360-degree videos bring the cattle to the people with tours of a cow-calf operation, a feedyard and a public lands ranch to see how beef is raised and meet the people behind it.
Whether grilling a quick, light and healthy, summer meal or hosting a savory cookout with friends and family, Beef. It’s What’s For Dinner. is kicking off grilling season by sharing tips for a flawless grilled meal!
Mother’s Day is right around the corner. Forgot to grab Mom a card? Don’t worry, Beef. It’s What’s For Dinner. has you covered. In honor of all the hard-working Moms out there, Beef. It’s What’s For Dinner. is providing beef-themed Mother’s Day cards for those last-minute (and forgetful) shoppers.
A new report released today highlights producers’ commitment to animal welfare, beef quality, sustainability and community involvement by America’s cattlemen and women resulting in responsibly raised beef.
The American Heart Association® has certified a total of 20 Beef. It’s What’s For Dinner. recipes and nine extra lean cuts of beef with its Heart-Check Mark. As an excellent source of 10 essential nutrients including zinc, iron, protein, and B vitamins, lean beef can be a part of a heart-healthy diet and help lower cholesterol as part of a healthy diet and lifestyle.
Beef. It’s What’s For Dinner. releases results of the 2017 Beef Foodservice Volumetric Study, which sizes industry-wide animal protein purchases.
As the anticipation for the Winter Games in PyeongChang, South Korea, ramps up, so does the search for Korean inspired recipes. According to Google, popularity in searches for “Korean Recipes” is almost 30 percent higher than it has been over the past year.
The annual What’s Hot culinary forecast released by the National Restaurant Association named “new cuts of meat” as the top trend for 2018. As the authority on all things beef, the Beef. It’s What’s For Dinner. Culinary Center chefs and meat scientists have put together a list of the top five innovative cuts you need to know.
Twenty-five years after establishing one of the nation’s most iconic food brands, America’s beef farmers and ranchers are leveraging the strong equity of Beef. It’s What’s For Dinner. to reintroduce the brand to a new generation of consumers. The relaunch will blend the strongest assets from the long-loved brand – such as the famous Aaron Copland “Rodeo” music and the famous tagline – and couple those with new creative assets. In total, the effort showcases the pleasure that beef brings to meals, the people who raise it and the nutritional benefits (such as protein) that beef provides.
If you need inspiration to warm your plate as the days get darker and colder, or recipes that will wow any tailgate gathering, look no further than the Beef. It's What's For Dinner. people for tasty, easy and unique ways to celebrate National Cheeseburger Day Monday, September 18.
The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has selected blogger and cattlewoman Anne Burkholder as the recipient of the inaugural Advocate of the Year award. The Advocate of The Year is selected by NCBA and state checkoff staff as the standout advocate amongst the 12 monthly award winners.
New research published in Obesity Science & Practice shows that as part of a healthy and higher-protein diet, lean beef can help people lose weight while maintaining muscle and a healthy heart.1 The Beef WISE Study: Beef’s Role in Weight Improvement, Satisfaction, and Energy, conducted at the University of Colorado with a research grant from the beef checkoff, adds to the growing body of evidence demonstrating lean beef can contribute to a healthy weight loss diet.
Americans are kicking off the official start of grilling season this Memorial Day weekend and firing up their barbecues in celebration of National Hamburger Day on Sunday. Join the fun with just-released, “hot off the grill” favorite burger recipes and culinary inspiration from the Beef Checkoff.
Ever wonder what the difference is between grass-fed and organic beef? Confused by terms like “antibiotic-free” and “raised without antibiotics”? New tools are now available to help consumers answer these and many other questions about today’s beef production.
The American Heart Association® has certified ten new beef recipes with its Heart-Check Mark. Lean beef is an essential component of a heart-healthy diet and provides 10 essential nutrients including zinc, iron, protein, and B Vitamins.