Celebrate National Beef Burger Day with an Award-Winning Burger and Beef. It's What's For Dinner.

May 28, 2021

Celebrity Chef Esther Choi Crowned Winner of Inaugural Beef Burger Battle

In celebration of National Beef Burger Day today, the National Cattlemen's Beef Association's Checkoff-funded Beef. It's What's For Dinner. brand announced that Celebrity Chef Esther Choi is the winner of the first-ever, Beef. It's What's For Dinner. Beef Burger Battle.

Five chefs took on the challenge to develop their take on the classic beef burger. From May 19 through May 26, each participating chef showcased their tastiest and most innovative beef burger recipe on social media.

7-time winner of the People's Choice award at the NYC Wine & Food Festival's Burger Bash Josh Capon selected this year's winner. Capon is a restaurateur of NYC dining establishments and the co-founder of Bowery Meat Company.

"Nothing beats a beef burger, and I was looking for the recipe that elevated it to the next level," said Capon. "They all tasted great but ultimately, it came down to who's burger I would want to eat over and over again. And for me, the beef patty paired with the original flavors of Chef Choi's Korean-inspired Kimchi Bacon Jam gave her the edge."

Chef Esther Choi of Mokbar and Ms. Yoo in NYC offered a custom burger blend, topped with kimchi bacon onion jam, American cheese, and gochujang aioli on a brioche bun.

Additional participants in this year's Beef Burger Battle were:

About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.