Read up on what’s happening with beef, including the latest retail trends and sales data.
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Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
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This webinar dives into the evolving protein landscape, highlighting how beef continues to lead in taste, satisfaction, and performance across foodservice and retail. Industry experts unpack what’s driving beef demand today – from shifting preferences to emerging market dynamics – and share strategies to help you sell more beef.
Tight cattle inventories and exceptional beef demand defined 2025, and while these fundamentals remain positive, the dynamics of supply rebuilding and demand moderation will shape the outlook for 2026 and beyond.
As 2025 comes to a close, the beef industry enters the new year with strong demand and unmatched quality. The future of beef is bright, and your partnership is critical to meeting record consumer demand. Hear from NCBA CEO Colin Woodall on the state of the industry and what’s ahead.
As more consumers prioritize health-conscious eating, whether through high-protein diets or the use of GLP-1 medications, food choices are evolving. Beef continues to be a regular part of many consumers’ diets, especially among those seeking protein-rich options. These evolving habits present an opportunity to realign product offerings and merchandising with today’s wellness-focused preferences..
Today’s beef consumer is adapting to shifting habits, health goals, and economic pressures. Whether cooking at home or dining out, choices reflect evolving priorities around taste, value, nutrition, and trust.
Summer grilling is more than just the act of cooking food – it’s a full sensory experience. The iconic sizzle, the rich, smoky smell, and the savory taste of freshly grilled beef can’t be beaten. Consumers across the country agree, with over 60% indicating grilled food is some of their favorite to eat. As the nation anticipates the unofficial start to summer grilling season, National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, offers an overview of consumers attitudes and the retail performance of beef throughout the summer.
Discover how beef is leading the charge in the meat protein marketplace with this in-depth analysis. Uncover the latest trends, consumer demands, and economic impacts driving retail gains in the beef industry.
High-protein diets are booming, especially among Gen Z, who prioritize protein for muscle building, weight management, and overall wellness. This trend presents a golden opportunity for retailers and restaurants to highlight beef as a top-notch protein source. Discover how beef can be a key player in high-protein diets and boost your business!
When asking consumers for reasons to head to the grocery store, a recent study released by Kagan Retail IQ, found nearly 40% of consumers are heading to the grocery store to stock up or fill-in for items needed to make meals at home, and nearly 25% are heading to the grocery store for same-day purchases, i.e., lunch, dinner, snacks, etc...
Delve into the intricate relationship between consumer behavior and sustainability within the beef industry. As environmental consciousness rises, consumers demand transparency and eco-friendly practices, reshaping the landscape of beef production and consumption.
Watch this exclusive webinar to transform your approach to beef and amplify your messaging in a world increasingly focused on ethical and sustainable choices.
See the latest data on how ground beef is performing at retail along with fresh consumer insights.
Despite the challenges the beef industry has faced over the last 30 years, including drought, herd liquidation, fluctuating supply, and input costs, the quality of beef and tenderness has seen great improvements.
Uncover the influence of label claims on consumer choices and purchasing behavior and learn how these insights can elevate your beef offerings.
It's no surprise that improving one's diet is a common resolution people make every New Year's Eve. According to a recent Forbes survey, of the 1,000 people surveyed, 32% of respondents cited improving their diet as their top goal for 2024. Losing weight, improving mental health, and improving fitness also made the top five.¹ Overall, this clearly shows that most people want to live healthier lives going into 2024.
We all know beef tastes great – but did you know that beef can be good for you, too? Check out some answers to your most pressing questions when it comes to beef and your health.
Check out this video to see how NCBA, a contractor to the Beef Checkoff, is helping companies drive beef demand.
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Use these real-world resources to make more informed choices for your business.
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.