Retail
Read up on what’s happening with beef, including the latest retail trends and sales data.
beef is retail's mvp
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
THERE’S NO SUBSTITUTE FOR BEEF
Meat and poultry consumption is expected to hit record highs this year. But that good news has been overshadowed by recent headlines about plant-based meat substitutes.
lean beef choices for today's consumers
Beef choices abound for today’s shopper. From the indulgent and celebratory Ribeye Steak or Roast to a more affordable – and lean – Sirloin Steak. (Spoiler alert: Tenderloin Steak is also lean.) And, lean cut sales have increased 12% since 2014.
IT’S PRIME TIME TO MARKET PRIME BEEF
Thanks to advances farmers and ranchers have made in technology, genetics, and nutrition, there’s more higher-quality beef in the marketplace than ever.
CONSUMERS CELEBRATE WINTER HOLIDAYS WITH BEEF
When summer grilling season gives way to winter holiday planning, beef remains center stage. But there’s something about that chill in the air that takes beef buying to a whole new level.
Use these real-world resources to make more informed choices for your business.
wholesale prices - updated weekly
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions.
cut charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut.
yield data
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
Resources for Retail Dietitians
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
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News You Can Use
Catch the latest on beef retail sales and insights for your business.
Consumers crave beef for its taste; yet they also value the variety, versatility, convenience and strength-providing nutrients it provides, whether for quick occasions or a sit-down meal. But how do shoppers’ choices vary by geography?
FROM THE DIGITAL SHELF TO YOUR SHOPPER’S DOOR
We executed two campaigns with Instacart — one digital and one in-store — to measure the effectiveness of varied marketing messages and strategies. See the results for yourself.
Driving shopper traffic, particularly for stock-up trips, is critical in today’s highly competitive retail environment. While beef continues to propel meat department performance, it continues to drive total store revenue as well.
Whether via in-store signage, paper circulars, digital circulars, store apps, or other means, weekly meat and poultry features have long captured shoppers’ attention.