Read up on what’s happening with beef, including the latest retail trends and sales data.
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
Consumers see Ground Beef as a versatile, affordable, and frequent meal option. According to the Beef Checkoff-funded Consumer Beef Tracker, nearly 60% of consumers eat Ground Beef as an ingredient and over 50% consume a hamburger at least weekly. There is no doubt shoppers demand a wide variety of options when it comes to food purchases, and Ground Beef rises to this challenge.
In this highly competitive retail environment, it is important for retailers to highlight products that drive more dollars to their bottom line. We partnered with NielsenIQ, a syndicated data provider, to conduct a study utilizing their Homescan panel made up of 125,000 consumers. The panel study surveyed retail grocery shoppers and covered three main areas including shopping habits, a "cross-purchase analysis", and a demographic profile.
The pandemic highlighted interesting strengths in the beef industry. Even with inflated prices, consumers still choose beef as their protein of choice. Beef continues to remain the protein of choice for consumers and has proven to be a staple in consumers’ diets.
The holidays, especially the month of December, generate higher demand for the industry at retail. With Americans gathering with family and friends and celebrating over meals, consumers demand premium beef products, such as roasts and steaks. These premium products can help drive increased sales at the retail level, and the holiday season is an important time to promote, feature, and advertise these types of products to capture consumer attention and seasonal demand.
Use these real-world resources to make more informed choices for your business.
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
Catch the latest on beef retail sales and insights for your business.
Some of the greatest tools that retail stores possess to drive consumer demand include various promotional incentives, such as circulating advertisements or digital circulars featuring items, displaying items in prominent positions or with signage in the stores, coupons, and markdowns. These different promotions help draw shoppers’ attention to store departments and the fresh meat department is no exception.
When a consumer enters a retail store, they have more options today than ever before. Fresh beef receives a lot of focus from consumers and the beef industry is diverse and innovative in the fresh products it offers. Whether it is aging, USDA grade, or what breed of cattle the beef was derived from, consumers can find products in their local retail store to satisfy their needs.