Retail
Read up on what’s happening with beef, including the latest retail trends and sales data.
beef is retail's mvp
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Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
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Beef’s Sizzling Performance for Summer Grilling Season
Summer grilling is more than just the act of cooking food – it’s a full sensory experience. The iconic sizzle, the rich, smoky smell, and the savory taste of freshly grilled beef can’t be beaten. Consumers across the country agree, with over 60% indicating grilled food is some of their favorite to eat. As the nation anticipates the unofficial start to summer grilling season, National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, offers an overview of consumers attitudes and the retail performance of beef throughout the summer.
Market Trends in Beef: Preparing for 2025
The cattle industry is experiencing changes with tighter inventory numbers and declining beef production expected in the coming years. However, the cattle industry is still set for a promising future, driven by strong demand and high-quality beef. Learn more about what to expect in 2025 and stay ahead of the curve.
2024 WRAP-UP W/ NCBA CEO, COLIN WOODALL (OP-ED)
As we close out 2024, the beef industry remains resilient and optimistic despite ongoing challenges. This year-end review from NCBA CEO, Colin Woodall, highlights the strong demand for beef, innovative research in safety and nutrition, and the unwavering commitment of cattle producers to sustainability and quality.
Sizing the Meat Protein Marketplace - Is Beef Driving Retail Gains?
Discover how beef is leading the charge in the meat protein marketplace with this in-depth analysis. Uncover the latest trends, consumer demands, and economic impacts driving retail gains in the beef industry.
LEVERAGING BEEF’S ROLE IN HIGH-PROTEIN DIET TRENDS
High-protein diets are booming, especially among Gen Z, who prioritize protein for muscle building, weight management, and overall wellness. This trend presents a golden opportunity for retailers and restaurants to highlight beef as a top-notch protein source. Discover how beef can be a key player in high-protein diets and boost your business!
THE VALUE OF BEEF IN THE SHOPPING CART
When asking consumers for reasons to head to the grocery store, a recent study released by Kagan Retail IQ, found nearly 40% of consumers are heading to the grocery store to stock up or fill-in for items needed to make meals at home, and nearly 25% are heading to the grocery store for same-day purchases, i.e., lunch, dinner, snacks, etc...
WEBINAR - TODAY'S BEEF CONSUMER AT RETAIL - OCTOBER 2024
This insightful webinar offers a comprehensive exploration of the ever-evolving landscape of beef demand. Hear from industry experts as they dissect the most up-to-date research findings, providing invaluable insights into consumer preferences, emerging trends, and market dynamics. Whether you're a retailer, supplier, or industry professional, this webinar equips you with the knowledge and strategic foresight needed to sell more beef.
TODAY’S BEEF CONSUMER: SUMMER 2024 UPDATE
While seeing areas of economic improvement, consumers remain wary of the future. See the latest data. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, continuously tracks trends, monitors issues, and stays abreast of the trends that have potential to impact the beef industry to better understand Today’s Beef Consumer.
EXPLORING CONSUMER BEHAVIOR AND SUSTAINABILITY IN THE BEEF INDUSTRY: A DEEP DIVE
Delve into the intricate relationship between consumer behavior and sustainability within the beef industry. As environmental consciousness rises, consumers demand transparency and eco-friendly practices, reshaping the landscape of beef production and consumption.
WEBINAR: BEEF SUSTAINABILITY, FROM PASTURE TO PURPOSE; CONSUMER INSIGHTS AND COMMUNICATION STRATEGIES
Watch this exclusive webinar to transform your approach to beef and amplify your messaging in a world increasingly focused on ethical and sustainable choices.
GROUND BEEF PERFORMANCE: SALES TRENDS BY LEANNESS, FORM, AND LABEL CLAIM
See the latest data on how ground beef is performing at retail along with fresh consumer insights.
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BEEF CONSUMER INSIGHTS - FEBRUARY 2024
Learn about key beef consumer behavior trends heading into 2024.
NATIONAL BEEF TENDERNESS SURVEY
Despite the challenges the beef industry has faced over the last 30 years, including drought, herd liquidation, fluctuating supply, and input costs, the quality of beef and tenderness has seen great improvements.
BEEF LABEL CLAIMS AND THEIR EFFECTS ON PURCHASING BEHAVIOR
Uncover the influence of label claims on consumer choices and purchasing behavior and learn how these insights can elevate your beef offerings.
CAPITALIZING ON BEEF’S NUTRITION WITH CONSUMERS
It's no surprise that improving one's diet is a common resolution people make every New Year's Eve. According to a recent Forbes survey, of the 1,000 people surveyed, 32% of respondents cited improving their diet as their top goal for 2024. Losing weight, improving mental health, and improving fitness also made the top five.¹ Overall, this clearly shows that most people want to live healthier lives going into 2024.
FAQ - BEEF NUTRITION
We all know beef tastes great – but did you know that beef can be good for you, too? Check out some answers to your most pressing questions when it comes to beef and your health.
PARTNERING TOGETHER TO DRIVE BEEF DEMAND
Check out this video to see how NCBA, a contractor to the Beef Checkoff, is helping companies drive beef demand.
watch hereTools of the trade
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Use these real-world resources to make more informed choices for your business.
wholesale price - updated weekly
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions. SUBSCRIBE to get the report sent weekly straight to your inbox.
cut charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut. These charts can be downloaded and printed to whatever size fits your needs.
YIELD DATA
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
RESOURCES FOR RETAIL DIETITIANS
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.