Retail
Read up on what’s happening with beef, including the latest retail trends and sales data.
beef is retail's mvp
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
THERE’S NO SUBSTITUTE FOR BEEF
Meat and poultry consumption is expected to hit record highs this year. But that good news has been overshadowed by recent headlines about plant-based meat substitutes.
BEEF OPTIONS AT RETAIL
As beef continues to garner positive perceptions from consumers for its taste, value and nutritional benefits, the category also provides several options when it comes production claim labels to highlight how cattle are raised and processed.
BEEF QUALITY ASSURANCE: RAISING BEEF THE RIGHT WAY
While your shoppers may not be able to see a “label” that says BQA certified, both you and your customers can feel good knowing that 85% of beef in the U.S. comes from a BQA certified farmer or rancher.
CONSUMERS CONSIDER BEEF A TOP PROTEIN
Though there are a variety of potential threats to the industry, consumers are still eating a lot of beef. Since 2015, beef consumption has increased over 3 pounds per capita annually, to a projected total of almost 58 pounds by the end of 2019.
Use these real-world resources to make more informed choices for your business.
wholesale prices - updated weekly
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions.
cut charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut.
yield data
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
Resources for Retail Dietitians
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
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News You Can Use
Catch the latest on beef retail sales and insights for your business.
CONSUMERS CELEBRATE WINTER HOLIDAYS WITH BEEF
When summer grilling season gives way to winter holiday planning, beef remains center stage. But there’s something about that chill in the air that takes beef buying to a whole new level.
Consumers crave beef for its taste; yet they also value the variety, versatility, convenience and strength-providing nutrients it provides, whether for quick occasions or a sit-down meal. But how do shoppers’ choices vary by geography?
FROM THE DIGITAL SHELF TO YOUR SHOPPER’S DOOR
We executed two campaigns with Instacart — one digital and one in-store — to measure the effectiveness of varied marketing messages and strategies. See the results for yourself.
Driving shopper traffic, particularly for stock-up trips, is critical in today’s highly competitive retail environment. While beef continues to propel meat department performance, it continues to drive total store revenue as well.