Retail
Read up on what’s happening with beef, including the latest retail trends and sales data.
beef is retail's mvp
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
BEEF’S ECOMMERCE PUSH DRIVES STRONG RETURN ON SPEND AND COMFORTABILITY WITH ONLINE PURCHASES
The Beef. It’s What’s for Dinner. brand has been testing marketing efforts to grow ecommerce engagement and in summer 2020, partnered with Chicory to test various message strategies and determine the impact of those messages on online shopper’s add-to-cart behavior.
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HINDSIGHT 2020: BEEF’S MARKET TRENDS THROUGH THE PANDEMIC
The pandemic highlighted interesting strengths in the beef industry. Even with inflated prices, consumers still choose beef as their protein of choice. Beef continues to remain the protein of choice for consumers and has proven to be a staple in consumers’ diets.
THE STATE OF THE CURRENT BEEF CONSUMER
The COVID-19 pandemic has resulted in consumer shopping shifts unlike any the industry has ever seen. That’s why we sought to better understand how domestic consumers have responded to these unprecedented events and to determine which food shopping behaviors will be temporary and which may be permanent, especially for the beef category.
BEEF AND THE RECENT INCREASE IN ONLINE GROCERY SHOPPING
Online grocery ordering has expanded its reach and popularity over the past several years, but current events have recently aided its growth. Progressive Grocer and a study by Brick Meets Click report the household penetration for online grocery shopping hit its highest at 33% in May of 2020.
Use these real-world resources to make more informed choices for your business.
wholesale prices - updated weekly
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions.
cut charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut.
yield data
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
Resources for Retail Dietitians
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
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News You Can Use
Catch the latest on beef retail sales and insights for your business.
To say consumer behavior around food has shifted this spring due to COVID-19 would be an understatement. One of the most jarring examples of the changes were empty store shelves across the country, caused by consumers stocking up on food and supplies. While this dynamic was short-lived, the widespread magnitude was something many generations in the U.S had never faced before.
Production claims at retail
When a consumer enters a retail store, they have more options today than ever before. Fresh beef receives a lot of focus from consumers and the beef industry is diverse and innovative in the fresh products it offers. Whether it is aging, USDA grade, or what breed of cattle the beef was derived from, consumers can find products in their local retail store to satisfy their needs.
FROM THE DIGITAL SHELF TO YOUR SHOPPER’S DOOR
We executed two campaigns with Instacart — one digital and one in-store — to measure the effectiveness of varied marketing messages and strategies. See the results for yourself.
Driving shopper traffic, particularly for stock-up trips, is critical in today’s highly competitive retail environment. While beef continues to propel meat department performance, it continues to drive total store revenue as well.