BEEF CONSUMER INSIGHTS - FEBRUARY 2024

Click the link below to view and download the latest intel from our Consumer Beef Tracker. 

Highlights:

• 70% of consumers are eating beef weekly and among those consuming alternate meat weekly, seeing a greater propensity to eat beef every week. 
• Consistent with other online metrics, consumers are showing modest declines in online meal ordering and among those ordering online meals weekly and monthly, showing declines of 3% points from 2022 to 2023. 
• As consumers are thinking about their pocketbooks in 2023, spending less on dining out, apparel, entertainment, and leisure while spending more on groceries, gas, and rent. 
• 65% of consumers plan to maintain their level of consumption of beef while 14% plan to eat more - drivers include taste, adding protein, quick/easy, and healthy diet.

VIEW AND DOWNLOAD THE REPORT HERE: CONSUMER INSIGHTS - FEBRUARY 2024

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