Masters of Beef Advocacy
Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
Earn your MBA
Join more than 30,000 members of the beef community in this advocacy program! The checkoff-funded Masters of Beef Advocacy (MBA) course consists of five lessons in beef advocacy, including:
- The Beef Community Project - Context of raising beef from pasture to plate focusing on the community of people involved throughout the beef lifecycle.
- Raising Cattle on Grass - An introduction to the first step in the beef lifecycle and the many benefits of raising cattle on our country’s vast grass pasture resources.
- Life in the Feedyard - A discussion on the role of feedyards, including animal care, nutrition and environmental stewardship, at this important step in the beef lifecycle.
- From Cattle to Beef - An in-depth look at the slaughter process and the humane handling and safety measures in place at today’s beef processing facilities.
- Beef. It's What's For Dinner. - A primer on choosing and cooking the right cuts of beef and the important role of beef in a healthful diet.
The online lessons address environmental sustainability, beef nutrition, animal welfare and beef safety while taking advocates through the beef lifecycle, from pasture to plate. The course also offers historical context on the evolution of the U.S. beef industry from the time the first cattle were brought to North America to today.
Upon completion of five interactive online lessons, advocates will be equipped with the communication skills and information to be confident in sharing beef stories on social media and in our communities to help others better understand how cattle are raised and how beef belongs as part of healthy, sustainable diets.
Enroll Today
Infographic Library
These popular checkoff-funded infographics help tell beef's story from pasture to plate. From the nutritional profile of beef, choices at the meat case, and the beef lifecycle.
Masters of Beef Advocacy in the News
2024 Advocate of the year
From Temple, Texas, Emma Coffman has been selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, as the 2024 Advocate of the Year. The award recognizes Coffman for her creative use of storytelling across social media platforms, along with breaking down barriers as a first-generation cattle rancher.
2023 Advocate of the year
Growing up, Advocate of the Year Alli Fender, spent her days working cattle on the Mesa Chiquita Ranch, participating in leadership roles with her local FFA chapter and 4-H club. Over the years, her love of animals grew into a passion for livestock management and eventually advocating for agriculture and the beef industry.
2022 Advocate of the year
From Throckmorton, Texas, Tucker Brown has been selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, as the 2022 Advocate of the Year. The award recognizes Brown for his creative use of storytelling across social media platforms, along with continuing his family’s legacy as a sixth-generation cattle rancher.
2021 BEEF ADVOCATE OF THE YEAR
Markie Hageman has been selected as the 2021 Advocate of the Year for her success in creating social media content that highlights the benefits of beef production, the cattle industry and what it’s like being a first-generation rancher. This award, given by the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes one outstanding beef advocate for their success in educating consumers about cattle and beef.
MASTERS OF BEEF ADVOCACY PROGRAM REACHES 20,000 GRADUATES
The Masters of Beef Advocacy (MBA) program managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, hit 20,000 graduates this week. Created in 2009, the MBA program is a free, self-guided online course that provides members of the beef community – from farmers and ranchers to students, supply chain members and consumers – with the tools and resources needed to become a strong advocate for the beef community.
2020 Advocate of the Year
Kiah Twisselman Burchett has been selected as the 2020 Advocate of the Year for her work helping mainstream Americans appreciate the cattle industry and feel good about enjoying beef. This award, given by NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for their success in reaching and educating consumers about cattle and beef.
BEEF. IT’S WHAT’S FOR DINNER. LAUNCHES “MBA NEXTGEN”
The Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry. Updated information and resources to help answer consumer questions are all accessible with the click of a mouse.