Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
Here are ideas on how to educate consumers about beef's positive health, nutrition and taste attributes.
Learn about the many meaningful ways retail dietitians can drive sales in the meat case. In the below webinar, “Beef’s Strength Benefits and Retail Nutritional Marketing,” Shalene McNeill, PhD, RD, Cheryl Hendricks, RD, and Shari Steinbach, MS, RDN, feature actionable insights including:
A store tour education module, with focus on the beef case, was developed with Shari Steinbach, MS RDN a nationally-recognized food and nutrition consultant. The module contains guidelines on how to share functional benefits of beef, beef basics from cuts to cooking, and seasonal solutions in a store tour setting.
For more information and to request the education module resources, please contact our Retail Marketing team via the contact form at the bottom of the page.
Hold cooking and tasting demos in the meat department, led by a dietitian. Draw shoppers in with beef's aroma and taste, and engage them by sharing quick tips on beef's nutrition and versatility.
Offer cooking classes led by a dietitian or trained store associate to go more in-depth on preparation methods and beef’s nutrition in a hands-on setting.
Designate a specific beef cut each week as the “RD’s Pick” or “RD-approved" to call attention to lean beef options in the meat case.
Making the Meat Case Matter will arm you with a few tips so you can recommend meal planning solutions using delicious beef.
Collaborate with store chefs to create healthy and convenient meal kits with lean beef, making it easy for busy shoppers to cook nutritious meals at home.
Incorporate messaging about healthy beef meals through your store’s marketing channels.