Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
Here are ideas on how to educate consumers about beef's positive health, nutrition and taste attributes:
Hold cooking and tasting demos in the meat department, led by a dietitian. Draw shoppers in with beef's aroma and taste, and engage them by sharing quick tips on beef's nutrition and versatility.
Offer cooking classes led by a dietitian or trained store associate to go more in-depth on preparation methods and beef’s nutrition in a hands-on setting.
Designate a specific beef cut each week as the “RD’s Pick” or “RD-approved" to call attention to lean beef options in the meat case.
Making the Meat Case Matter will arm you with a few tips so you can recommend meal planning solutions using delicious beef.
Collaborate with store chefs to create healthy and convenient meal kits with lean beef, making it easy for busy shoppers to cook nutritious meals at home.
Incorporate messaging about healthy beef meals through your store’s marketing channels.
For more information, contact us at RetailMarketing@beef.org