Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
Here are ideas on how to educate consumers about beef's positive health, nutrition and taste attributes.
The American Academy of Pediatrics, the Women Infants and Children’s Program (WIC) and now for the first time ever, the Dietary Guidelines for Americans recommend introducing solid foods, like beef, to infants and toddlers, in order to pack in every bite with protein, iron, zinc and choline.1-5 Read on to learn how and why to incorporate beef through various life stages.
The Beef Checkoff has launched a new continuing education portal for healthcare professionals, the Beef Nutrition Education Hub. From evidence-based educational webinars, to podcasts featuring credentialed health experts and immersive learning experiences, individuals will have access to a variety of complimentary resources and can earn up to 30 continuing professional education units (CPEUs) through the Commission on Dietetic Registration and the American College of Sports Medicine. Healthcare professionals must register in order to access content eligible for CPEUs.
Learn about the many meaningful ways retail dietitians can drive sales in the meat case in the webinar below.
A store tour education module, with focus on the beef case, was developed with Shari Steinbach, MS RDN a nationally-recognized food and nutrition consultant. The module contains guidelines on how to share functional benefits of beef, beef basics from cuts to cooking, and seasonal solutions in a store tour setting.
For more information and to request the education module resources, please contact our Retail Marketing team via the contact form at the bottom of the page
Hold cooking and tasting demos in the meat department, led by a dietitian. Draw shoppers in with beef's aroma and taste, and engage them by sharing quick tips on beef's nutrition and versatility.
Offer cooking classes led by a dietitian or trained store associate to go more in-depth on preparation methods and beef’s nutrition in a hands-on setting.
Designate a specific beef cut each week as the “RD’s Pick” or “RD-approved" to call attention to lean beef options in the meat case.
Collaborate with store chefs to create healthy and convenient meal kits with lean beef, making it easy for busy shoppers to cook nutritious meals at home.
Incorporate messaging about healthy beef meals through your store’s marketing channels.