Beef. It’s What’s For Dinner. Producer Resources
Producers are the backbone of the beef industry... stewards of land and cattle. There's no one more dedicated to healthy cattle than a farmer or rancher.
Beef. It’s What’s For Dinner.® has an extensive library of Beef Checkoff-funded images, media, recipes and infographics that are accessible by beef producers and stakeholders, to assist in marketing and promoting beef. These resources are available through the Beef API and the National Cattlemen's Beef Association Producer Resource Portal.
Beef API
The Beef API gives you free access to Beef. It’s What’s For Dinner. content by providing resources through application interface endpoints using the Freescale platform. Resources include media, beef cut and recipe imagery, infographics, triple-tested recipes, recipe collections and nutritional data. For access to this content for use on your website, sign up for the Beef API.
For developer support about integrating the Beef API into your website or application, please email us at [email protected]
Producer Resources
The Producer Resource Portal allows producers to access images for use in beef promotion. You'll have access to beef lifestyle photography, fresh cut beef photography and packaging, how-to videos featuring Beef.It'sWhat'sForDinner. chef's, infographics, website recipe imagery and more! When using these resources please credit 'Courtesy of the Beef Checkoff/BeefItsWhatsForDinner.com.'.
Please fill out the form below to request access to the Producer Resource Portal.
For more resources on beef safety, human nutrition, product quality/meat science, sustainability or consumer market research insights, please visit www.beefresearch.org for more information.
For more resources on Beef Quality Assurance and other producer resources, please visit Beef Quality Assurance - BQA for more information.