The "Beef. It's What's for Dinner." brand including BeefItsWhatsForDinner.com, Beef So Simple e-newsletter, Facebook Page, Twitter handle, YouTube channel, and Pinterest page are funded by the Beef Checkoff.
"Beef. It's What's for Dinner." celebrated its 25th birthday in 2017 and promotes the purchasing, preparation and enjoyment of all things beef from the pasture to the plate.
What's the Beef Checkoff? The Beef Checkoff was established as part of the 1985 Farm Bill. It's a national marketing and research program funded by America's cattle farmers and ranchers. Who directs the Beef Checkoff? Cattle farmers, rancher and importers direct the national checkoff program, which uses funds toward research and promotion efforts designed to increase domestic and/or international demand for beef. The Cattlemen's Beef Board and USDA oversee the collection and spending of these beef checkoff funds.
What's the National Cattlemen's Beef Association? The National Cattlemen's Beef Association (NCBA) is a contractor of the Beef Checkoff and manages research and promotion programs on behalf of America's farmers and ranchers with oversight from the Cattlemen's Beef Board and USDA. One of the checkoff programs NCBA manages is the "Beef. It's What's For Dinner." brand.
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