Discover new ways to use beef across your operation. Explore information on cuts, preparation methods, consumer preferences, and industry trends, along with expert resources to help drive sales and delight guests.
Grow your beef business with consumer insights, merchandising ideas, category trends, and resources designed to help you succeed in today’s retail environment.
As we enter the second half of 2026, beef prices remain a hot topic. This time, however, the consumer is being squeezed by additional financial pressure such as the increase in gas prices. Hear from NCBA CEO Colin Woodall on the state of the industry and what’s ahead.
Gain a deeper understanding of the consumers driving your business. Explore research on beef purchasing, consumption trends, consumer perceptions, and the competitive protein landscape to uncover actionable insights that support smarter planning and growth.
Track wholesale beef pricing trends with confidence. The Wholesale Price Update provides a high-level view of key beef subprimal prices, helping you monitor market movement, evaluate costs, and make informed purchasing, pricing, and planning decisions.
Respond to consumer interest in protein-rich foods with confidence. Beef provides high-quality protein and 10 essential nutrients, helping you offer satisfying meal solutions that align with today's wellness and nutrition trends.
Get the tools and insights you need to grow beef sales. This free training program equips retail and foodservice professionals with engaging, on-demand learning covering today's beef consumer, nutrition trends, production practices, and more.
Build trust with consumers by deepening your understanding of beef production. This resource highlights the people, values, and practices behind U.S. beef, giving you information that can help answer customer questions and support conversations about sustainability, animal care, and food production.
Maximize value from every cut. These yield documents provide estimated yields for emerging and innovative beef cuts, helping you evaluate opportunities, plan operations, and make more informed merchandising or menu decisions before conducting your own yield testing.