Beef Means Business
Restaurateurs and chefs know beef means business. Featuring beef on the menu doesn’t just satisfy diners, it drives higher check averages, as guests who order beef often add appetizers, sides, desserts, and drinks1. But the appeal goes beyond profitability. Chefs love beef for its versatility, which opens the door to creativity at every price point. In our Beef Means Business series, leading chefs share how beef powers their menus, elevates the dining experience, and keeps customers coming back.
Chef Ryan Clark
Chef Ryan Clark, Executive Chef of Loews Ventana Canyon Resort in Tucson, Arizona, speaks to how beef drives business, thanks to its versatility across outlets, the importance of showcasing specific cuts and cooking techniques, and its role in managing food costs without sacrificing quality. For him, beef is the star that creates memorable experiences and keeps guests coming back.
"Finding inspiration with beef is simple to me. It's a star protein on the plate."
- Chef Ryan Clark
Chef Michael Schwartz
Chef Michael Schwartz, Chef & Owner of the Genuine Hospitality Group in Miami, Florida speaks to how beef shapes smart menu strategy, balancing prime cuts that drive big-ticket sales with affordable, flavorful offcuts. He shares why beef is key to profitability, consistency, and creativity, from signature steaks to seasonal surf-and-turf.
"Beef is always an important part of the menu and the creative process."
- Chef Michael Schwartz
Chef Esther Choi
Chef Esther Choi, Chef & Owner of Mŏkbar in New York City, speaks to making beef both creative and accessible, crafting dishes that anyone can enjoy while driving profitability. She shares how clever use of cuts and Korean-inspired techniques keep beef versatile, affordable, and a favorite on her menu.
"Beef is my favorite protein, not only to eat and consume, but also to serve on our menu."
- Chef Esther Choi
Your Story Matters.
Want insights on making beef a bigger part of your business?Interested in showcasing your story in our Beef Means Business series?
Email us at [email protected] and let’s start the conversation!
1. Chef and Beef Value Study (Datassential)
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