Autumn Velez | December 20, 2019
Influencers join iconic brand for a night of beef education and inspiration
Eleven food influencers gathered in the National Cattlemen’s Beef Association Culinary Center, funded by the Beef Checkoff, for “Roast & Toast with Beef. It’s What’s for Dinner.” to learn how to prepare the perfect roast just in time for the holiday season. Bravo Top Chef finalist and winner of Beat Bobby Flay, chef Carrie Baird, was the guest of honor, teaching the influencers how to prepare a flawless roast.
During the event, the attending influencers, popular with consumers for their food and lifestyle blogs and social media profiles, were not only treated to a hands-on beef roast cooking demonstration by chef Baird, they also learned about beef and wine pairings and enjoyed appetizers from the Beef. It’s What’s For Dinner. recipe collection including:
The evening wrapped up with a family style dinner, allowing for further networking among the influencers and providing time for the influencer team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, to further engage with the influencers and discuss all things beef.
Rounding out the event were four cattle producers. The ranchers provided a unique perspective into beef and the people who raise it as they shared their story as beef advocates and gave a personal look into the beef industry.
“Events like “Roast & Toast” present a great opportunity for cattle producers to interact with chefs and influencers and address common misconceptions about the cattle industry,” said Buck Wehrbein, NCBA Federation Division Vice Chairman. “Food influencers are excited to share the high-quality beef they know and love with their large consumer following, but often have questions about where their food comes from. Events like this one help close the knowledge gap and put faces to the farmers and ranchers raising real beef.”
To see content inspired by this event and additional beef recipe inspiration, visit @beefitswhatsfordinner on Instagram.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.