Beef. It’s What’s For Dinner. with the Rollout of Beef Meal Kits Nationwide

Hillary Makens | July 9, 2018

Cooking a delicious, healthy, beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with Beef. It’s What’s For Dinner., the Steak Bowl meal kits rolled out in select stores in February and have expanded to more than 1,500 stores, including one of the top 5 retailers this year.

The kits create a complete beef meal featuring globally inspired flavors that consumers crave. Eat them as is, or add you family’s favorite vegetables to make it your own. They can be found in the fresh meat department and feature USDA choice beef packaged raw with all of the ingredients needed to make several meal options:

  • Korean Style Bulgogi Beef Bowl
  • Steak Burrito Bowl
  • Steak & Tzatziki Bowl
  • Steak and Mash Bowl

“We are really excited to see these beef meal kits come to fruition," said Shenoa French, director of Manufacturer Engagement at the National Cattlemen’s Beef Association, a contractor to the beef checkoff. “Beef. It’s What’s For Dinner. understands that people want quick, delicious, healthy options and we are happy deliver that in one package that people can be excited to serve to their loved ones.”

Priced between $12.48 and $17.99, each beef meal kit feeds four to six people and offers today’s busy family a hot meal at home in under 30 minutes and only one pan. Not just convenient, beef provides 10 essential nutrients including zinc, iron, protein and b-vitamins, they are a healthy addition to any dinner table. The kits give the retail customer the opportunity to experience a meal kit or new flavor without a subscription. 

Consumers continue to demand beef at retail.1  Along with this, the 2018 Power of Meat Study finds that shoppers continue to look for ways to include convenience-focused solutions in their meal lineup.2 The Marketside meal kits are the perfect solution for shoppers looking for a fresh beef option in a quick and convenient package. 

About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.

  1. Retail Beef Demand Indices, Tonsor, Schroeder, 2017; updated by NCBA, February, 2018.
  2. 2018 The Power of Meat, 210 Analytics, Food Marketing Institute, February, 2018