rethink the ranch

Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.

From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. These are their stories.

Bear Valley Ranch, Parkfield, CA

Playing cowboys? At Bear Valley Ranch, drones and modern tools help with the work.

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Easterday ranches, Pasco, WA

Order's up! Specialized diets are a big part of feeding cattle at Easterday Ranches.

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TRIPLE U RANCH, washta, ia

Part cattle rancher, part farmer. See how Triple U Ranch plays a dual role.

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barthle brothers ranch, dade city, fl

There's an app for that. A phone app helps preserve native grasslands at Barthle Brothers Ranch.

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Tyson beef packing plant, Dakota city, ne

From animal care to food safety, it's a team effort at the Tyson Beef Packing Plant.

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kevin kester

Bear valley ranch
Cow/Calf
PARKFIELD, CA


Jessica Utesch Wilson

Triple U Ranch
Cow/Calf, Feedyard
WASHTA, IA

cody easterday

easterday ranches
feedyard
PASCO, WA

Mark BArthle

Barthle brothers ranch
Cow/Calf
DADE CITY, FL