Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.
From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. These are their stories.
U.S. Beef farmers and ranchers have reduced greenhouse gas emissions by 40% per pound of beef making it lowest in the word, all while feeding more families than ever before.