rethink the ranch
Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.
Devoted to cattle care
High-quality care and set best practices guide the life-cycle. Learn about our commitment.
From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. These are their stories.
ranching in the united states
U.S. Beef farmers and ranchers have reduced greenhouse gas emissions by 40% per pound of beef making it lowest in the word, all while feeding more families than ever before.
bear valley ranch, parkfield, ca
Playing cowboys? At Bear Valley Ranch, drones and modern tools help with the work.
tyson beef packing plant, dakota city, ne
From cattle care to food safety, it's a team effort at the Tyson Beef Packing Plant.
TRIPLE U RANCH, washta, ia
Part cattle rancher, part farmer. See how Triple U Ranch plays a dual role.
barthle brothers ranch, dade city, fl
There's an app for that. A phone app helps preserve native grasslands at Barthle Brothers Ranch.
