Meet Members of the Beef Community
Join us as we travel across the country and meet some of the hard-working cattle farmers and ranchers who help feed the world by bringing beef from pasture to plate. Discover what a day on their ranch looks like, how they care for their cattle and learn about what inspires them to do what they do every day.
Virtual Ranch Tours
Take a virtual reality tour of farms and ranches across the United States to see how America's beef farmers and ranchers raise cattle to produce high-quality beef. With our 360° ranch videos, you can get a unique, behind-the-scenes look at how beef is raised.
beef quality assurance
The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.
rethink the ranch
Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.
beef production story
The journey of raising beef is a complex process. And through it, one thing remains constant – the beef community’s shared commitment to raising cattle in a safe, humane and environmentally sustainable way.
ensuring beef safety
Everyone plays an important role in beef safety. From the cattle ranches across the U.S., to the meat processing plants, to your kitchen table, safety is pinnacle role in beef production.