beef and meat substitutes

People have always had a variety of different food and protein options to choose from, and today, that’s no different. What sets beef apart is that it’s a high-quality protein that is authentic, real and raised responsibly. Today, farmers and ranchers are raising more delicious beef more sustainably than ever before.  


Real Facts About Real Beef’s Nutrition 

When it comes to Ground Beef and newer meat substitutes, it’s good to know the facts. Based on Nutrition Facts panel comparisons, did you know that 93% lean Ground Beef is lower in calories, fat, saturated fat and sodium while also higher in high-quality protein compared to plant-based meat substitutes? Beef is an authentic source of 10 essential nutrients, including Protein, Iron, Zinc, and B-Vitamins that are important to good health.

See how beef supports a heart-healthy diet and active lifestyle 


Beef as part of a Healthy, Sustainable Food System 

Claims made against beef and beef production include that beef is not part of a sustainable food system. However, cattle have a unique stomach structure, which allows them to eat and digest what we as humans can’t and turn that into a delicious, high-quality protein. By grazing in areas where it’s impossible to grow crops, cattle are helping make food to help feed a growing population using fewer resources than ever before.

Learn more about how beef fits into a sustainable food system 

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Beef Quality Assurance: Raising the Bar on Raising Cattle

Beef Quality Assurance (BQA) is a program that trains farmers and ranchers on best practice cattle management techniques. The program helps ensure the animals and the environment are cared for within a standard set of guidelines and regulations across the U.S. beef industry. Beef Quality Assurance is better for cattle, better for ranchers, and better for people who appreciate beef’s place in a healthy, sustainable diet.

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Beef is a great source of 10 essential nutrients, including protein, without a long list of ingredients and no added sodium—it’s just the simple ingredient and great taste of beef that you’re getting for dinner.

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Recipes using real, delicious beef

Cowlamari 2

beef substitutes

As you stock up on staples like meat, why not give your protein an upgrade? These inspirational recipe videos show why beef is the ultimate “meat substitute” that makes every dish and meal better.

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Classic Beef Cheeseburgers

the tastiest burgers

Experience all the between-two-buns deliciousness the U.S. has to offer without ever leaving your kitchen!

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Easy Skillet Chili Mac

ground beef favorites

There’s almost nothing easier than a meal with Ground Beef. From fried rice to tacos, here are some of our favorites!

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our favorite meatloaves

What's better than a hearty meatloaf when you get home after a long day? These meatloaf recipes are easy and foolproof.

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Meat Substitutes Drive Headlines, But More People Are Buying Beef

It is important to look beyond the headlines to put these newer meat substitutes, and the claims made by the companies producing these products, into context. By looking at the sales numbers and public perceptions, as well as environmental and nutritional facts it’s clear that beef continues to drive sales.

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