the connection between beef's protein and strength

The essential nutrients found in beef, like protein, iron, zinc and B vitamins, provide our bodies and minds with the fuel we need at all stages of life to be the strongest version of ourselves. Learn more about how beef's nutrients, along with a healthy lifestyle, work to help build muscle and mental strength.

Farm to Gym Workout

Farm to Gym 20 minute Workout

Raising beef is no easy task. That’s why farmers and ranchers utilize beef’s nutrients as fuel to power through each day’s tough workload.  Here’s a workout that mimics the physically demanding tasks that they do every day.

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Recipes to Fuel Your Day

Beef Jerky Trail Mix

beef jerky trail mix

Looking for a convenient snack to fuel your day? Add store-bought beef jerky to a mix of nuts, seeds and fruit for a protein-packed snack!

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Beef Jerky Granola Bars

beef jerky granola bars

Mix store-bought Beef Jerky with a blend of nuts, seeds, and fruit to create a granola bar that will stick to your ribs longer than the rest. Make these to last all week or before an activity with family or friends.

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Tools for a Balanced Life

Meal Plan

7 Day Meal Plan

The protein in beef is a powerful nutrient that helps strengthen and sustain the body. This 7-day menu showcases how beef can be incorporated into a healthy eating pattern, distributing protein intake evenly throughout the day.

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Strength: The Field Manual

A go-to action plan for building strength through good nutrition, physical activity, recovery, and rest. This resource will walk you through the why and how to take action with your nutrition and fitness to develop the strength to be your best.

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Mediterranean Eye Round Steaks

Mediterranean diet inspired recipes

These delicious Mediterranean Diet inspired recipes include plenty of lean meat, fruits, vegetables, whole grains, nuts and seeds.

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Tenderloin, Cranberry and Pear Salad with Honey Mustard Dressing

well-balanced meals

Recipes that tastefully combine a variety of food groups to achieve the perfect balance of taste, nutrition and simplicity with your favorite beef cuts.

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Indian Steak & Rice Bowl

heart-healthy recipes

Enjoying lean beef in a heart-healthy lifestyle is easier than you think with these American Heart Association®- certified recipes.

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lance pekus, the cowboy ninja

Which is stronger, a cowboy or a ninja? For Idaho rancher and Ninja Warrior, Lance Pekus, beef allows him to be both!

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Dr. Mike Roussell, PhD

Dr. Mike Roussell, PhD, is on the forefront of nutrition research, having been featured in top fitness and health publications such as Men’s Health and Muscle & Fitness. Dr. Roussell’s academic background and broad range of experience from consulting with food companies, medical schools, top rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results.

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