Rethink the Ranch
See how beef farmers and ranchers around the country are implementing land-saving, wildlife-preserving, and award-winning environmental efforts.
Select a state below to meet members of the beef community and explore these sustainability stories.
Protecting the Land by Rethinking the Ranch
Beef farmers and ranchers around the country are implementing land-conserving, wildlife-protecting, award-winning environmental efforts to raise high-quality beef.
A Prosperous Future for Everyone
U.S. Beef farmers and ranchers have reduced greenhouse gas emissions by 40% per pound of beef making it lowest in the world, all while feeding more families than ever before. They’re working every day so that what comes around is a greener, cleaner and prosperous future for everyone.
Environmental Stewardship Award
The Environmental Stewardship Award has annually recognized the outstanding stewardship practices and conservation achievements of U.S. cattle producers from across the nation.
Beef Quality Assurance
The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.
beef sustainability
To the beef community, sustainability comprises much more than environmental considerations. Today, a sustainable food supply balances efficient production with environmental, social and economic impacts.
beef sustainability and chefs
This video series takes chefs across the beef lifecycle to get a first-hand look at the care that goes into creating high-quality beef. But the journey for quality beef doesn’t stop at the farm or ranch.