Real People. Real Stories.
Every day, people come together to enjoy a delicious beef meal. Our video series “Real people. Real stories.” captures those genuine moments from all walks of life, showing how beef brings us together in meaningful ways. At Beef. It’s What’s For Dinner.®, we believe that everyday meals are joyful occasions, especially when beef is at the center of the table.
Beef Days
Every summer, the town of Solon, Iowa celebrates traditions that have defined the community for generations. Rooted in agriculture and hometown pride, Solon Beef Days highlights the role beef and farming play in local life that keeps America thriving.
Backyard Birthday BBQ
Cooking is a love language, and great cooks know food is more than just a meal... sometimes it’s the best way to tell people you love them. Beef brings everyone together, from the first in line to the last one out the door.
Firehouse Fuel
What does it take to keep a firehouse running and its crew sustained? See how this Quincy, Illinois Fire Department stays fueled with beef as they prepare for unpredictable days, demanding calls and the responsibility of keeping their community safe.
2025 Series
Rooted in Tradition
Redbone Indian tacos food truck is a community effort. Originating as a fundraiser to help a local family in need, this family-run establishments roots grew into a cultural staple.
Your Second Home
In the mid-west the treasured supper club tradition starts at Krabbe’s. With beef at the center of the plate, generations of patrons celebrate milestones and create a second home.
Prime Rib and Prom
With few options for restaurants in rural small town America- families comes together to treat high school juniors and seniors to a beef dinner before prom … with a view.
2024 Series
Comida Familiar
Join a group of friends, originally from Mexico City, as they come together over ribeye tacos with chile morita salsa to celebrate the traditions of their culture and homeland.
Sunday Meatballs
Coming together every Sunday to enjoy Grandma’s famous Beef Meatballs is a tradition this family keeps going. And everyone is welcome.
Lion's Share
An Asian Lion Dancing Troupe cook-up their favorite dish - Vietnamese shaking beef - with the same rhythm and passion as their traditional dance.
Cooking Lessons
Want to know how to make a delicious stir-fry or how to perfectly brown Ground Beef? Our cooking lessons have everything that you need!
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Beef and Strength
The essential nutrients in beef, like protein, iron, zinc and B vitamins, provide our bodies and minds with the fuel we need at all stages of life to be the strongest version of ourselves.
Affordable Beef Cuts
These overlooked budget-friendly faves – like Chuck Eye Roast, Sirloin Tip Steak and Brisket – are sure to delight your table.