FY23 BIWFD Raw Cuts & Packaging Still Imagery

Beef Means Business

2026 Mid-Year Update with NCBA CEO, Colin Woodall

As we enter the second half of 2026, beef prices remain a hot topic. This time, however, the consumer is being squeezed by additional financial pressure such as the increase in gas prices.  Hear from NCBA CEO Colin Woodall on the state of the industry and what’s ahead.

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New & Noteworthy

ESAP 2020

2026 Mid-Year Beef Market Trends

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Top 5 Takeaways from the 2026 Beef Business Summit

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Webinar - Today's Beef Consumer: Insights for Food Professionals

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Resources

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Market Research

Gain a deeper understanding of the consumers driving your business. Explore research on beef purchasing, consumption trends, consumer perceptions, and the competitive protein landscape to uncover actionable insights that support smarter planning and growth.

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Wholesale Price Update

Track wholesale beef pricing trends with confidence. The Wholesale Price Update provides a high-level view of key beef subprimal prices, helping you monitor market movement, evaluate costs, and make informed purchasing, pricing, and planning decisions.

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Nutrition

Respond to consumer interest in protein-rich foods with confidence. Beef provides high-quality protein and 10 essential nutrients, helping you offer satisfying meal solutions that align with today's wellness and nutrition trends.

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Beef University

Get the tools and insights you need to grow beef sales. This free training program equips retail and foodservice professionals with engaging, on-demand learning covering today's beef consumer, nutrition trends, production practices, and more.

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Sustainability

Build trust with consumers by deepening your understanding of beef production. This resource highlights the people, values, and practices behind U.S. beef, giving you information that can help answer customer questions and support conversations about sustainability, animal care, and food production.

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Yield Data

Maximize value from every cut. These yield documents provide estimated yields for emerging and innovative beef cuts, helping you evaluate opportunities, plan operations, and make more informed merchandising or menu decisions before conducting your own yield testing.

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What's New in Beef? 

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