the connection between beef's protein and strength

The essential nutrients found in beef, like protein, iron, zinc and B vitamins, provide our bodies and minds with the fuel we need at all stages of life to be the strongest version of ourselves. Learn more about how beef's nutrients, along with a healthy lifestyle, work to help build muscle and mental strength.

Farm to Gym Workout

Farm to Gym 20 min Workout

Raising beef is no easy task. That’s why farmers and ranchers utilize beef’s nutrients as fuel to power through each day’s tough workload.  Here’s a workout that mimics the physically demanding tasks that they do each and every day.

Learn More and get started 

Recipes to Fuel Your Day

Beef Jerky Trail Mix

beef jerky trail mix

Looking for a convenient snack to fuel your day? Add store-bought beef jerky to a mix of nuts, seeds and fruit for a protein-packed snack!

see recipe 

Beef Jerky Granola Bars

beef jerky granola bars

Mix store-bought Beef Jerky with a blend of nuts, seeds, and fruit to create a granola bar that will stick to your ribs longer than the rest. Make these to last all week or before an activity with family or friends.

see recipe 

Tools for a Balanced Life

Meal Plan

7 Day Meal Plan

The protein in beef is a powerful nutrient that helps strengthen and sustain the body. This 7-day menu showcases how beef can be incorporated into a healthy eating pattern, distributing protein intake evenly throughout the day.

Learn More

Strength Guide

Strength Guide

A go-to action plan for building strength through good nutrition, physical activity, recovery, and rest. This resource will walk you through the why and how to take action with your nutrition and fitness to develop the strength to be your best

Coming Soon 

Mediterranean Eye Round Steaks

Mediterranean diet inspired recipes

These delicious Mediterranean Diet inspired recipes include plenty of lean meat, fruits, vegetables, whole grains, nuts and seeds.

see recipes 

Tenderloin, Cranberry and Pear Salad with Honey Mustard Dressing

well-balanced meals

Recipes that tastefully combine a variety of food groups to achieve the perfect balance of taste, nutrition and simplicity with your favorite beef cuts.

see recipes 

Indian Steak & Rice Bowl

heart-healthy recipes

Enjoying lean beef in a heart-healthy lifestyle is easier than you think with these American Heart Association®- certified recipes.

see recipes 

Lance Pekus_064.jpg

lance pekus, the cowboy ninja

Which is stronger, a cowboy or a ninja? For Idaho rancher and Ninja Warrior, Lance Pekus, beef allows him to be both!

Learn More