the connection between beef's protein and strength
The essential nutrients found in beef, like protein, iron, zinc and B vitamins, provide our bodies and minds with the fuel we need at all stages of life to be the strongest version of ourselves. Learn more about how beef's nutrients, along with a healthy lifestyle, work to help build muscle and mental strength.
Farm to Gym 20 minute Workout
Raising beef is no easy task. That’s why farmers and ranchers utilize beef’s nutrients as fuel to power through each day’s tough workload. Here’s a workout that mimics the physically demanding tasks that they do every day.
Recipes to Fuel Your Day
beef jerky trail mix
Looking for a convenient snack to fuel your day? Add store-bought beef jerky to a mix of nuts, seeds and fruit for a protein-packed snack!
beef jerky granola bars
Mix store-bought Beef Jerky with a blend of nuts, seeds, and fruit to create a granola bar that will stick to your ribs longer than the rest. Make these to last all week or before an activity with family or friends.
Tools for a Balanced Life
7 Day Meal Plan
The protein in beef is a powerful nutrient that helps strengthen and sustain the body. This 7-day menu showcases how beef can be incorporated into a healthy eating pattern, distributing protein intake evenly throughout the day.
Strength: The Field Manual
A go-to action plan for building strength through good nutrition, physical activity, recovery, and rest. This resource will walk you through the why and how to take action with your nutrition and fitness to develop the strength to be your best.
Mediterranean diet inspired recipes
These delicious Mediterranean Diet inspired recipes include plenty of lean meat, fruits, vegetables, whole grains, nuts and seeds.
well-balanced meals
Recipes that tastefully combine a variety of food groups to achieve the perfect balance of taste, nutrition and simplicity with your favorite beef cuts.
heart-healthy recipes
Enjoying lean beef in a heart-healthy lifestyle is easier than you think with these American Heart Association®- certified recipes.
lance pekus, the cowboy ninja
Which is stronger, a cowboy or a ninja? For Idaho rancher and Ninja Warrior, Lance Pekus, beef allows him to be both!
Dr. Mike Roussell, PhD
Dr. Mike Roussell, PhD, is on the forefront of nutrition research, having been featured in top fitness and health publications such as Men’s Health and Muscle & Fitness. Dr. Roussell’s academic background and broad range of experience from consulting with food companies, medical schools, top rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results.
recipes for strength
It’s not only important to just get protein in at dinner or lunch, but to spread it throughout your day. These recipes make it easy!
beef's protein
One 3 oz cooked serving of beef provides 25 grams, roughly 50% of your Daily Value, of this important nutrient that supports strong, lean bodies—making it an excellent source!
beef in a healthy, sustainable diet
Learn how beef promotes health and helps prevent nutrient deficiencies, and the ways in which cattle play a unique role in our food system by upcycling inedible plants to high-quality protein.
beef and heart health
Research on heart health shows that eating lean beef can be a solution to one of America’s greatest health challenges. Lean beef can help lower cholesterol as part of a healthy diet and lifestyle.