New Mexico
See how New Mexico beef farmers and ranchers are rethinking the ranch to raise sustainable beef through land-saving, wildlife-preserving, and award-winning environmental efforts.
Raising Beef in the Land of Enchantment
From high desert grasslands to mountain ranches, New Mexico cattle ranchers are raising beef with a deep respect for the land, livestock, and traditions that shape the state. Across New Mexico, ranching families continue to adapt to drought, changing climates, and evolving technology while caring for cattle and preserving open spaces for future generations.
"Ranchers are environmentalists. Our first charge is to care for the land and the animals." - Cole Gardner, Owner, Manzano Angus
Ranching Stories from Across New Mexico
De Baca Land & Cattle
Meet the Fitzgerald Family, cattle ranching in Fort Sumner, New Mexico. As a multi-generation ranching family with New Mexico roots that date back over 100 years, Jimmy and Sarah Fitzgerald have a lot of pride in their cattle, community, land, family and hometown. Learn more about their story.
Diamond Arrow Ranch
Boe Lopez is a rancher on a mission, looking to make things better for fellow ranchers and the state of New Mexico. A fourth-generation rancher with deep roots in New Mexico's cattle community, he felt called to this lifestyle at an early age. Discover how Boe takes great pride in his work, family and community. learn more
Popular New Mexico-Inspired Recipes
Birria Tacos
Beef's take on a classic Mexican taco, made in the pressure cooker. Spiced braised beef served in crisped corn tortillas alongside a spicy consomme.
Pepper Steaks with Chile Butter
Dijon-style mustard adds a tangy twist to this predominately Latin-flavored dish. Grilled steak topped with a chile-cilantro butter.
New Mexico Fact
Beef production plays an important role in New Mexico’s agricultural heritage and economy. Today, New Mexico is home to more than 1.4 million cattle and thousands of cattle operations dedicated to raising beef with a focus on animal care, stewardship, and sustainability.
Hot Air Balloon Home
The state is home to the Beef. It’s What’s For Dinner.® hot air balloon, which appears at events across the country, including the world-famous Albuquerque International Balloon Fiesta.
Behind the Burger Podcast
Hear directly from New Mexico ranchers, chefs, and beef community members sharing the stories behind the beef industry in the land of enchantment.
Cattlemen and the Environment
Today beef is produced using fewer resources, but conservation is never complete. Ranchers work hard to feed a growing population, while reducing water use, caring for the land and protecting the environment.
New Mexico Beef Council
Learn more about the New Mexico Beef Council and the work they do to connect consumers with the beef community through education, outreach and promotion.