DAYTONA BEACH, Fla. (August 27, 2022)
NASCAR beefs up the Xfinity Series season opener for a third consecutive year
For the third year in a row Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It’s What’s For Dinner.® 300. The race is scheduled to kick off the season on Saturday, February 18 at Daytona International Speedway, the day before the 65th annual DAYTONA 500.
Beef. It’s What’s For Dinner. is an iconic brand funded through national and state support of beef farmers and ranchers as part of the Beef Checkoff program and managed by the National Cattlemen’s Beef Association (NCBA).
“The partnership we have with the Beef Checkoff and NCBA is unique to our sport and our fans love it,” said Daytona International Speedway President, Frank Kelleher of the Beef. It’s What’s For Dinner.® 300. The race has given beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef. We have had two incredible Beef. It’s What’s For Dinner.® 300. events and again can’t wait to smell beef on the grills of our campers in February.”
The fan-favorite DAYTONA Speedweeks, presented by AdventHealth, kicks off with the Bluegreen Vacations Duel followed by the Beef. It’s What’s For Dinner.® 300 and the iconic DAYTONA 500. Fans of all ages from across the country will gather to tailgate and fire up their grills as the drivers start their engines. From the love for race day tailgating to a shared sense of legacy, NASCAR and beef have always gone hand in hand.
“We’re honored to be back for a third year and once again sponsor the Beef. It’s What’s For Dinner.® 300 on behalf of beef farmers and ranchers,” said Clark Price, Federation Division Vice Chair for the National Cattlemen’s Beef Association. “What better way to celebrate beef as a race-day food favorite than at one of the most famous racetracks in the country.” In addition to the race name, the Beef. It’s What’s For Dinner. brand and logo will appear throughout Daytona International Speedway as well as on the winner’s trophy and in victory lane. For race fans and beef fans not attending the race, beef will be promoted on national radio ads and through additional promotional support provided through NCBA’s Beef Checkoff-funded work.
During the 2022 Beef. It’s What’s For Dinner.® 300, Austin Hill took the checkered flag. Join us in February to see who takes home the trophy and the beef in 2023. [Alternate language – Join us in February to see if he can defend his title and once again take home the trophy and the beef.]
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.