together we bring more.

Celebrate the milestones in life – from your first promotion to holiday parties with friends and family – and make them more meaningful with beef. This holiday season, we celebrate moments with friends, family, and everyone in between. All curated with stories and recipes we are sure you will come back to, again and again. So, grab a plate and join us!

Holiday Recipes that bring us together

Herb-Seasoned Rib Roast with Red Wine Sauce

herb seasoned roast
and red Wine Sauce

Rib Roast seasoned with herbs and served with a red wine pan sauce will take any gathering to the next level.

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holiday meatballs

mini meatballs with
apricot dipping sauce

Bump up your meatball mojo. These dippable meatballs will be on everyone's holiday list and scale up easily for a party! 

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Short Ribs with Quinoa

aji braised short ribs with
golden quinoa

These robust spiced, short ribs feed a crowd at a moment's notice. Serve with roasted vegetables to round out the holiday spread.

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Tenderloin Steaks with Lentils

tenderloin steaks with
mushroom sauce and lentils

Celebrate with a party-worthy dinner! These quick fix steaks will be the star of the party!

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Holiday Recipe Photography

steak crostini with horseradish whip

The perfect, shareable appetizer to start your gathering. Although we wouldn't blame you if you wanted to eat them all yourself.

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Tri-Tip with Peppers and Sweet Potatoes

Beef Tri-tip with peppers and
sweet potatoes

Add this heart healthy recipe to your holiday menu– it's perfect for guests with dietary restrictions and is packed with flavor.

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cuts for the wish list

Check out some of the country's favorite and most popular beef cuts for the holiday season.

Ribeye Roast_Bone In_Prime Rib

ribeye roast (prime Rib)

The Prime Rib, the classic holiday roast. With its rich, beefy flavor, you can’t go wrong.

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Tenderloin Roast


This roast is lean, succulent and full of great flavor.

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Strip Loin Roast


This centerpiece roast is juicy, tender and full of flavor. 

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cooking tips

Holiday rib roast | tips & Tricks

Need help prepping your holiday rib roast? Marcia Smart's here to help with all of her tips and tricks for the perfect holiday dish.


crown roast with jet tila

This holiday season, incorporating BEEF is the ultimate. Watch as chef Jet Tila makes Crown Rib Roast with Stuffing. You'll be thankful you did.


Prime Rib Holiday

Expert Tips for Holiday Roast (

A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.

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Smoked Herb Rib Roast

cutting prime rib

The most important tool for properly carving your roast is a sharp knife — be safe! If you're using a meat fork, don't pierce the roast to hold it in place. Use the back of the fork instead (tongs work great, too). If you have a rib roast, cut each slice along the rib bone. Always cut across the grain for maximum tenderness.