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Beef Up the Holidays

Whether friends and family are visiting in person or virtually, make beef the center of your holiday celebration this year. Listen to the crackle of the Drool Log on your screen and experience the delicious taste of your own Drool Log roasting in the oven. The 2020 holiday season may be different, but one thing doesn’t need to a change: beef on the dinner table.

Upgrade the traditional yule log to the Drool Log. Enjoy the sights and sounds of a Prime Rib roasting over an open fire this holiday season.

Holiday Recipes

pistachio crusted rib roast with holiday wine sauce

classic holiday dinners

Make your dinner a celebration to look forward to this holiday season. For Hanukkah or Christmas dinner, stick with delicious classics like Prime Rib, Beef Wellington or a savory Brisket.

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Beef Breakfast Sausage and Goat Cheese Egg Bake

brunch recipes

Pull up a chair and start the holidays with these great brunch recipes.

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Mini Merry Meatballs

Holiday appetizers

The hardest part with these appetizer recipes is saving enough room for the main course.

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Beef Stuffing with Apples & Cranberries

beefy side dishes

What goes great with a beef dinner? More beef on the side. 

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Cuts for the wish list

Check out some of the country's favorite and most popular beef cuts for the holiday season.

Ribeye Roast_Bone In_Prime Rib

ribeye roast (Prime RIb)

The Prime Rib, the classic holiday roast. With its rich, beefy flavor, you can’t go wrong.

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Tenderloin Roast

tenderloin roast

This roast is lean, succulent and full of great flavor. 

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Strip Loin Roast

Strip Roast

This centerpiece roast is juicy, tender and full of flavor. 

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Classic Beef Wellington

Expert Tips for a HOliday Roast

A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.

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holiday cooking Tips

Oven roasting basics

Don’t stress over the cooking and spend more time with your guests by oven roasting. This simple cooking method uses a lower temperature over a longer period of time, allowing you to "set it and forget it."

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Parmesan-Crusted Strip Roast

oven roasting cooking times

Find the recommended oven roasting times for the some of the most popular beef cuts this holiday season. With these guidelines and an instant read thermometer, you'll have a nicely done roast every time.

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Smoked Herb Rib Roast


The most important tool for properly carving your roast is a sharp knife — be safe! If you're using a meat fork, don't pierce the roast to hold it in place. Use the back of the fork instead (tongs work great, too). If you have a rib roast, cut each slice along the rib bone. Always cut across the grain for maximum tenderness.