Oven Roasting

Although it requires more time, oven roasting is the simplest cooking method because it requires little attention.

Cooking Tip

To carve a Rib Roast, turn the roast on its side and place on carving board. Insert fork from the side, below the top rib. Carve across the "face" of the roast toward the rib bone. Cut along the rib bone with the tip of the knife to release a slice of beef.

Cooking Steps:

1. Choose your Cut

Some of the best cuts for oven roasting include: Strip Roast, Ribeye Roast and Tenderloin Roast.

2. prepare your beef

Place roast (directly from the refrigerator), fat side up, on rack in shallow roasting pan. (The exception is the Rib Roast; the ribs form a natural rack).

3. Cook your beef

Roast according to guidelines. Transfer roast to carving board and tent loosely with aluminum foil. Let stand for 15 to 20 minutes.





This cut is a good value and very lean, making it a great roast choice any night of the week.

This the animal's breast, so it can be tougher because it is used for movement. An ideal cut for cooking low and slow-on the barbecue or in a slow-cooker.

Great value and very lean. Best for roasting or slow-cooking and slicing thin.

The less lean half of the whole Brisket that’s juicy with full flavor.

Beef and Heart Health

Research on heart health shows that eating lean beef can be a solution to one of America’s greatest health challenges. Not only can lean beef be part of a heart-healthy diet, but it can help lower cholesterol as part of a healthy diet and lifestyle.

Animal Care and the Modern Rancher

Cattle ranchers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care and good management practices that are science-based, regulated and, above all, good for the animal and the consumer.

Explore different Beef Cuts

Whether you're looking for a lean cut for a weeknight dinner or a tender cut for your holiday roast, our cut collections will provide you with everything you need to know next time you're at the meat case.

Celebrate 25 years of Beef. It's What's For Dinner.

Twenty-five years after establishing one of the nation’s most iconic food brands, America’s beef farmers and ranchers are leveraging the strong equity of Beef. It’s What’s For Dinner. to reintroduce the brand to a new generation.