Raising Beef
Raising beef is complex, but through the journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. In the United States, more than 90% of farms and ranches are family-owned and operated. Learn more about the farmers and ranchers who are invested in raising beef for generations to come.
Celebrating farmers and ranchers who work tirelessly, near and far, to care for cattle and provide quality beef for families and communities everywhere. Their perseverance and devotion to their craft is the foundation of a remarkable way of life. Learn more about the people behind the mission.
Meet Local Ranchers Near You
Find farmers and ranchers around the country with our interactive map. Learn how they are saving land and wildlife by implementing award-winning, environmental efforts in your state.
What People Are Talking About
Raising the Bar on Raising Cattle
The beef community has a commitment to care for their animals and provide families with safe, high-quality beef. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practices and cattle management techniques to ensure animals and the environment are cared for.
Cattlemen & the Environment
Today beef is produced using fewer resources, but conservation is never complete. Hardworking ranchers feed a growing population with practices that reduce water use but care for the land and protect the environment.
The Beef Production Story
Raising beef is among the most complex of any food. During the journey, one thing remains constant – the beef community’s commitment to raising cattle in a safe and environmentally sustainable way.
Rethink the Ranch
The days of cowboys, cattle drives and the Old West are gone. Today, it's about drones, apps and computer technology. Learn about modern ranchers, how they care for cattle, what inspires them and why they work so hard day after day.
Animal Care
Ranchers modern tools keep cattle healthy and safe, including nutrition programs, veterinary care and management practices that are science-based, regulated and good for the animal and the consumer.
Beef Safety
Everyone plays an important role in beef safety. Safety is a essential function through the beef lifecycle – from cattle ranches across the U.S., to meat processing plants and onto your dinner table.
Beef Sustainability
Beef community and sustainability involve more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.
Members of the Beef Community
Join us as we travel across the country and meet some of the hard-working cattle farmers and ranchers who help feed the world by bringing beef from pasture to plate.
Sustainability Series
Voices of the Outdoors, our sustainability series, celebrates outdoorsmen, conservationists and cattle ranchers who deeply care for our open spaces. See stewardship and the surprising connection take center stage. Watch Now.
Episode 6- Salt Lake City, Utah: Featuring adventure photographer and rock climber, Kylie Fly, and cattle rancher John Ferry in Salt Lake City, Utah.
Beef in a Healthy, Sustainable Diet
Learn how beef promotes health, helps prevent nutrient deficiencies and the ways in which cattle play a unique role in our food system by upcycling inedible plants to high-quality protein.
Beef Sustainability for Kids
Cattle do more than provide beef for you to eat, they also preserve the land where they live. These videos, games and fun facts teach kids about the hard-working families who help feed the world and care for land across the United States.
Rancher Recipes
These dishes originated on the farm – but even urban cooks will appreciate these down-home, feel-good meals, crafted by ranchers across America to satisfy the heartiest of appetites.